preface
This year has been a turbulent one for SEO and all types of SEO techniques. Many updates, both announced and unannounced, have hit website owners in a short amount of time. You may be asking: What works, now? What’s the safest way to invest your marketing dollar for both short-term and long-term growth?
The answer is the last one some people would have expected a few years ago: white hat SEO. In this article, you’re going to learn what white hat means in the modern age, what makes it important, and the 9 most important white hat techniques that are going to matter now and in the future.
all types of SEO techniques
all types of SEO techniques or search engine optimization, all aimed at helping you earn greater visibility in search results:
- White Hat
- Black Hat
- Gray Hat
- Negative SEO
The main differences have to do with how long it takes before you start to see the time, cost, risk, and value. most effective of all types of SEO techniques can change on a dime-and the worst part is that you might not even know it. Hacks that could have won you the front-page result as recently as 2018 are not only outdated now, but they may even hurt your website ranking. Especially if those so-called “hacks” land your site a Google fine that’s tough to shift.
White Hat SEO
An SEO technique is considered a white hat if it has the following characteristics:
- It complies with search engine guidelines.
- This does not lead to deception.
- It guarantees that the content indexed by a search engine, then classified, is identical to that which a user will see.
- This ensures that the content of web pages must have been created for users and not just for search engines.
- It ensures a good quality of web pages.
- It guarantees the availability of useful content on web pages.
Black Hat SEO
or Spamdexing An SEO is considered a Black Hat or Spamdexing if it has the following characteristics:
- Attempt ranking improvements that are frowned upon by search engines and/or involve deception.
- Redirect users from a page designed for search engines to a more user-friendly page.
- redirection of users to a different page of the page classified by the search engine.
- Serve a version of a page to the search engines of robots and another version to human visitors. This is called SEO Cloaking tactics.
- Use hidden or invisible text or the background color of the page, using a small font size or hiding them in the HTML code, for example in the “No Frame” sections.
- Repeat the keywords in the metatags and use keywords unrelated to the content of the website. This is called meta-tagging stuffing.
- Calculated placement of keywords in a page to increase the number, variety, and density of keywords on the page. This is called keyword stuffing.
- Create poor quality web pages with very little content, but instead containing very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
- Mirror websites by hosting multiple websites – all with conceptually similar content but using different URLs.
- Creating an unauthorized copy of a popular website with content similar to the original of a web crawler, but redirecting users to independent or malicious websites. This is called page hijacking.
Gray Hat SEO
If the webmaster uses irrelevant techniques to optimize his website, it is known as the GRAY HAT SEO technique, we can simply say that the optimizer can buy or exchange links with other sites Web to get a higher ranking in the search engines, but this will not be accepted. by the search engines. This technique is not long term for search engine rankings.
Negative SEO refers to a set of activities that aim to reduce your website’s ranking in search results. These actions are often done outside your site (such as making abnormal backlinks or stealing and reposting your content or your site may be hacked). But sometimes this can be done by hacking your site and changing its content.
Negative SEO is often not an explanation for the sudden decline in your site’s rank. Before imagining that someone is deliberately hitting your site’s rankings, first consider the other factors that are affecting your site’s ranking.
Negative SEO
Negative SEO refers to a set of activities that aim to reduce your website’s ranking in search results. These actions are often done outside your site (such as making abnormal backlinks or stealing and reposting your content or your site may be hacked). But sometimes this can be done by hacking your site and changing its content.
Negative SEO is often not an explanation for the sudden decline in your site’s rank. Before imagining that someone is deliberately hitting your site’s rankings, first consider the other factors that are affecting your site’s ranking.
SERP
Abbreviation of the search engine results page, web page returned by a search engine with the results of its search. The major search engines generally display three types of ads on their SERPs. Search engine spider-indexed lists indexed in the search engine directory by a human, and lists paid to be indexed by the search engine.
for more information visit the following links :
conclusion
The great thing about becoming a White Hat is how scalable it is. Most black hat tactics end up being taken, even when Google does not understand exactly how they work. They can catch the black hat SEO solely on the basis of results that make no sense, and from there, they only have to work backward.
By focusing on quality and user experience, you can rest assured that your work will not be canceled by a subsequent update. Quality content, keywords, links and site design come together (as I explained in this intensive SEO course) with the best standards like GMB, schema markup, and mobile principles. first to create sustainable and reliable growth.
If you are looking for a solid agency with a white hat approach, I can strongly recommend working with Avenger IT Next Generation.
ABOUT US
Working with Digital marketing, SEO services, and website design with a highly experienced team for years, َAvenger IT Next Generation has been able to meet the needs of people in various businesses and help businesses grow. Continuously updating their level of knowledge and exploring different markets has surpassed the pioneers in this field and incorporate successful experiences into their careers.
Avenger IT Next Generation is a website design and development agency and an SEO agency to promote your business, call with us.
FAQ
How many types of SEO are there?
It depends on the context.
If you’re talking about the categorization of tasks, these are typically broken down into onsite, offsite, and technical SEO.
If you’re talking about risk approaches, then white, grey, and black hat SEO.
What is the difference between white hat SEO and black hat SEO?
With white hat SEO, you’re following Google’s terms of service, producing quality content which gathers links on its own merit.
With black hat SEO, you’re manipulating search results by using techniques and software to create your own backlinks.
What are the black hat SEO techniques?
Typical black hat strategies include keyword stuffing, cloaking, automated link building, hacking websites, etc.
What is GREY hat SEO?
Grey hat involves using a strategy called Private Blog Networks (PBN) where you repurpose expired/aged domains to use as link assets.
What is Negative SEO?
Negative SEO refers to a set of activities that aim to reduce your website’s ranking in search results.
Is SEO Dead?
Definitely not. According to a recent study, the SEO industry is worth $80B and grows year on year.
