What is a Backlink?
Backlinking and backlinks can be considered the most discussed topic in SEO, and there are many conflicting opinions about the impact of backlink(s) on SEO and its implementation strategy. In this article, we will try to find out what the backlink is and then examine how it will affect our site’s SEO.
Backlinking or backlinking is the process of getting links from other websites to our site. We mean text links or images that click on a user to another page on the Internet. Google’s robots also check the links on a page when they visit it and refer to these links. Similarly, Google’s robot path is being created on the Internet.
Introducing Backlink Types and Their Impact on SEO
Backlinks have different types and are divided into Falun and Nafalou links and internal and external links. In this section, we first find out what the backlinks are and then their impact on SEO.
Checking backlinks to a page is one of Google’s main ways to find and index new pages on the Internet. Besides, the number and quality of backlinks have a direct impact on the ranking of Google results. In other words, Google bot examines the page and recognizes the value and credibility of the linked pages based on the links.
Google Backlink Value Determination
Backlinks generated from different sites to your site will not have the same value and value from Google. Google is trying to incorporate various factors to determine the value of a backlink, the most important of which are:
1- Domain Authentication
There are many factors to determine your domain credentials, some of which include domain life, domain type, number of backlinks received, number of outbound links, social networking activity, and more. The more credible the domain that links to you, the more value the backlink has and the more impact it will have on your site.
2- Page Authority or Page Authority
Page validity is very similar to domain validity but is calculated for a particular page from that domain. The domain may be highly reputable, but the page from which you received the link may have a low reputation for that domain. The page rank is usually determined by the internal linking of the site to that page and the backlinks created directly for that page.
Pages that have good internal linking will usually be highly rated. For example, the pages in the site’s main menu will usually be the most valid in that domain.
There are various tools for checking page authority and domain authority, including Serpchecker introduced by mangools.com and open site explorer, a powerful tool from moz.com.
3. The number of outbound links
Any domain that links to you probably has links to other sites as well. The more sites that link to a page or a whole domain, the lower the value and credibility of each.
Typically, sites that sell ad reports or backlinks have links to many sites besides you, and this reduces the value and credibility of this type of linking.
4- The amount of thematic link your site has to the backlink site
One of the things that Google is paying particular attention to and trying to use in ranking search results is the linkage between pages. For example, if you are on tours but your backlinks are all from download sites, they will not give you much value. But if these backlinks are made for sites like travel, tourism, ticket shopping, etc., it could have a better impact on your position.
5. Backlink Location
The place where backlinks are placed on the site is very important. Your link may be in the content of an article, a sidebar or even a footer. The links in the content of the page will be more valuable than the links in the sidebar and footer.
Links that are placed on a footer or sidebar typically appear on all pages of that site, so-called Sitewide. Putting your backlinks on all pages of a site can be a deterrent to Google’s purchase of that link, and it may be fine to repeat this with a piggyback algorithm. We recommend that you refer to the backlink article for a better understanding of this issue.
Sure getting the right backlinks and the right internal linking strategy can improve your position in Google results, but before you get started you need to know the proper techniques and standards of Google because mistakes can have quite the opposite results. And will penalize your site with Google.
In this article, we are introduced to the concept of backlinks and how they are evaluated by Google. For more specialized information, we recommend reading a series of links training articles.
If you have questions about or understand any of the concepts in this article, feel free to comment in the comments section of this article so that web consultants can answer your questions.
Frequently Asked Questions
What exactly is a backlink?
Any text or image that we move to another page is called a link. If another site or web site has a link to one of your pages, we call it backlinks.
How is the backlink impact on SEO calculated?
There are several factors to determine the value and impact of a backlink on your site’s SEO:
Backlink Domain Validation
The thematic link between your site and the referral page
Text anchor selected for the link
Place the link on the page
The number of outbound links to the referral page
Falun or Nawalow being a link
Does Napoleon’s Backlink Affect SEO?
According to Google Becomes Nafalu link does not transfer value and credit to our site, but balancing the number of links between Falun and Nafaloo is one of the important criteria of the penguin algorithm for detecting the natural external linking of the site. As a result, the presence of nofollow links can greatly reduce the chance of a site being fined.
What are the most common external linking methods?
The quality of your content is the most important reason to get links from other sites. However, there are methods for linking, the most important of which are:
Buy textual backlinks
Buy ad reportage
Activities on social networks
Build profiles on reputable sites
Comment on related sites