Crawl Budget

What is a crawl budget?

In the article ahead, Avenger intends to present something about the crawl budget.

So keep up with us.

A crawl budget is the number of pages that a Googlebot robot tracks a website once in a given period (daily). (Meaning once a day)

And now the question that arises is why does Crawl have an impact on SEO?

The relationship between crawl budget and SEO

There is a direct relationship between how often a page is scrolled by Google and the number of views that page receives.

More navigable pages often appear more often in search results.

If Google doesn’t list a page, nothing will rank for that page.

And as you know, page rankings or page rankings are very important for your site and therefore for your website.

Monitor crawl site

Google Console Search offers a combination of crawl stat values ​​for visitors to all Google robots.

The information provided by OnCrawl shows that in addition to the 12 official robots, there is another robot called Google AMP.

It contains information about all URLs, such as JavaScript, CSS, and font and image URLs for all robots.

Due to the different behavior of the robots, the given values ​​are averaged, for example, since AdSense and mobile robots, unlike the Googlebot robot, are averaged between approximate loading times and complete loading times.

 Here are some problems with crawl Budget that get your attention:

If you run a large site, such as a website (such as an e-commerce site) with pages (10k +), Google can have trouble finding them all.

Lots of redirects: Reduces the number of redirects and redirect chains in your cache.

Here are some simple ways to maximize your site’s crawl budget:

Improving your site’s page speed can help Googlebot more than your site’s URLs.

In other words, slow loading pages waste time on Googlebot.

But if your pages load quickly, Googlebot will show you more page visits and listings, which is essential for your page rank and SEO.

  •  Use internal links

Googlebot prioritizes pages with a large number of external and internal links to them.

In ranking a page, your external links need to be highly rated on reputable pages, and sometimes not all external links can be trusted, which is why internal linking is so important.

Your internal links will send Googlebot to all the different pages of your site that you want to index.

To increase the internal popularity of your site’s important pages by backlinks from related pages.

  • Avoid Unlinked Pages (Orphan Pages)

There are no internal or external links to these pages.

Google spends a lot of time finding orphan pages.

So if you want to make more use of your crawler, make sure there is at least one internal or external link to each page on your site.

  •  Restrict duplicate content

Restricting duplicate content is very smart for some reason because duplicate content can easily harm your crawler.

This is because Google does not want to destroy the sources through multiple pages of identical content.

So make sure you make 100% of your site’s pages unique and quality content.

Creating great content for a website with 10k + pages is not easy, but if you care about crawling, you need to keep that in mind.

  • Fix server problems

If your site is running too slow or your site server shows too many server errors or timeout servers, Google will find that your site can no longer support the demand for its pages.

Log checking is the key to troubleshooting and fixing server problems as logs show the status code and the number of bytes downloaded.

  • Googlebot optimization

Robots need to be able to access your website’s registration page, but they don’t need to sign up or sign in.

Robots do not complete contact forms.

They don’t respond to comments.

Do not comment and rate.

Not subscribed to the newsletter.

Invoices do not add merchandise and do not see your cart.

So it’s obvious that they will follow the links until you give them a stop.

So you should make good use of nofollow links and apply restrictions to your robots.txt file to let robots know about their limitations.

Doing this partially frees your crawl for important site pages.

And as a result:

At the end of this part, you will notice the effect of the crawl Budget on your site’s SEO.

By doing the above, you will need to optimize your pages to improve your crawl budget to increase your site visits.

If you have any experience of crawling your site, share it with us in the comments.

Step by step design your site with us

The web design team and SEO webmaster are always with you.

With the help of our SEO experts, you can top Google results and transform your business.

Our expertise in  SEO  and web design, as well as full mastery of local SEO techniques as well as world-class optimization methods, can bring you keywords in different Google search results.

What is Crawler? What is a Spider? Exploring the concept of spiders in SEO in simple language

How do you think search engines search millions of websites in just a few milliseconds and show us the results? Are all web pages searched as soon as you enter a keyword in the search engine? The answer is definitely no, if there were such a problem, the search engine response time would be greatly increased.

The search engines index all the pages on the internet for you in their database, and after you search, the search engine searches for that database and its indexed pages, not On Websites. But the key question is how do these pages fit into the search engine databases and how does this database appear? The answer to that is the definition we want of the Spiders or Crawlers in this article.

What does Spider or Crawler mean in SEO?

A spider, a crawler, literally means spider and crawler. Spiders or crawlers are both one thing, they are automated software or scripts that follow web links to a specific, targeted algorithm and go to different websites and content on web pages. Indexes for search engine databases so that the database is always up to date. Crawlers are a type of robot that performs the same tasks daily.

All the names like Crawler, Spider, Web Spider, Automatic Indexer are all the same thing, even the names may be different in different search engines, for example, the AltaVista search engine tells its scooter crawler. All the words you see in nature and used in technical terms have a logical origin, when we talk about Spider and links, we have to keep in mind that spiders in nature are moving from one thread to another. Others use yarn or links.

Spiders do the same thing in search engines, they can only follow links from one page to another and go from one website to another. This is exactly the important point that links to your website have a direct impact on the SEO process and your site’s performance in search engines. Direct links from other websites to your website feeds Spiders better. The more links you get, the more spiders stay on your website and the more they visit your web pages.

Google’s search engine relies on these spiders to create its indexes and search engine database. Spiders and Crawlers enter your web pages through links from other websites to your website, but you can also manually introduce your web pages to these Spiders and Search Engines. That search engine’s spiders will come to your website page. If you want to manually submit your website to Google and Bing search engines, you can refer to search engine optimization engineer Pouya Fazlali.

Keep in mind, though, that the ability to manually submit your website to search engines is very useful, but it is usually not recommended for search engines like google because these search engines The Internet will automatically find and register your website, although for Yahoo it may not work properly. It is good for your website to be SEO-friendly in several different search engines, but keep in mind that search engines that have good Spider and Crawler software do not need to manually register the website.

After the search engine crawlers index the links on the websites to the relevant database, they must check these links from time to time and therefore have to check the links again. This rebuilding of web links is called Revisit based on a set of policies or policies. Policy Every Internet search engine may be different from the Policy of other search engines.

Crawlers are not easy to work with and many problems in the process of performance may arise that are entirely related to the complexities and features of the Internet, which makes keeping indexes in the database not easy, the most important feature. Internet caches that make crawlers work harder are divided into three parts. Due to the large volume of web pages on the Internet, the speed and time it takes to switch pages are high, with pages being added to the web. Add Dynamic sites, which make crawl operations more difficult and time-consuming.

The variety of links and URLs makes Crawlers prioritize for each of the links on their web pages. Prioritizing web pages directly related to the order in which they are displayed in search results is done by four Crawler Policies, which are usually the same for all search engines and only slightly different, They are as follows:

  • Selection Policy: This Policy determines which pages for Crawl to download?
  • Re-Visit Policy: This Policy Specifies When to Check for Web Page Changes?
  • Politeness Policy: Does this Policy Specify How to Crawl Websites Without Overload?
  • Parallelization Policy: This Policy determines how Distributed Crawlers are to be harmonized.

Search engine crawlers, in addition to using the policies mentioned above to prioritize and minimize the process of getting things done to optimize their crawling strategy, also need a highly optimized architecture for their work. This very powerful and highly optimized architecture makes it possible for search engine systems to download millions of web pages in just a few weeks and add them to their index list.

This architecture may sound simple to users, but the background must also be seen. In a professional crawler used in search engines, every web page first gets rid of the World Wide Web environment, or better put in a very powerful downloader software. The URLs received by this downloader are queued and then downloaded in a timed and prioritized manner, with text and MEAT data stored within the search engine storage system. Today, there are professional crawlers in the world, the most famous and powerful being the google crawler without sugar. Without the use of Search Engine Crawlers or other spiders, no results will be displayed in the search engines, and no pages will be updated in these results.

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Working with digital marketing, SEO services, and website design with a highly experienced team for years, َAvenger IT Next Generation has been able to meet the needs of people in various businesses and help businesses grow. Continuously updating their level of knowledge and exploring different markets has surpassed the pioneers in this field and incorporate successful experiences into their careers.

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