The effect of URL structure on SEO The impact of the URL structure on SEO is very important, especially for Google and SERP. In this article, we explain all the …
What is a crawl budget?
In the article ahead, Avenger intends to present something about the crawl budget.
So keep up with us.
A crawl budget is the number of pages that a Googlebot robot tracks a website once in a given period (daily). (Meaning once a day)
And now the question that arises is why does Crawl have an impact on SEO?
The relationship between crawl budget and SEO
There is a direct relationship between how often a page is scrolled by Google and the number of views that page receives.
More navigable pages often appear more often in search results.
If Google doesn’t list a page, nothing will rank for that page.
And as you know, page rankings or page rankings are very important for your site and therefore for your website.
Monitor crawl site
Google Console Search offers a combination of crawl stat values for visitors to all Google robots.
The information provided by OnCrawl shows that in addition to the 12 official robots, there is another robot called Google AMP.
Due to the different behavior of the robots, the given values are averaged, for example, since AdSense and mobile robots, unlike the Googlebot robot, are averaged between approximate loading times and complete loading times.
Here are some problems with crawl Budget that get your attention:
If you run a large site, such as a website (such as an e-commerce site) with pages (10k +), Google can have trouble finding them all.
Lots of redirects: Reduces the number of redirects and redirect chains in your cache.
Here are some simple ways to maximize your site’s crawl budget:
Improving your site’s page speed can help Googlebot more than your site’s URLs.
In other words, slow loading pages waste time on Googlebot.
But if your pages load quickly, Googlebot will show you more page visits and listings, which is essential for your page rank and SEO.
Use internal links
Googlebot prioritizes pages with a large number of external and internal links to them.
In ranking a page, your external links need to be highly rated on reputable pages, and sometimes not all external links can be trusted, which is why internal linking is so important.
Your internal links will send Googlebot to all the different pages of your site that you want to index.
To increase the internal popularity of your site’s important pages by backlinks from related pages.
Avoid Unlinked Pages (Orphan Pages)
There are no internal or external links to these pages.
Google spends a lot of time finding orphan pages.
So if you want to make more use of your crawler, make sure there is at least one internal or external link to each page on your site.
Restrict duplicate content
Restricting duplicate content is very smart for some reason because duplicate content can easily harm your crawler.
This is because Google does not want to destroy the sources through multiple pages of identical content.
So make sure you make 100% of your site’s pages unique and quality content.
Creating great content for a website with 10k + pages is not easy, but if you care about crawling, you need to keep that in mind.
Fix server problems
If your site is running too slow or your site server shows too many server errors or timeout servers, Google will find that your site can no longer support the demand for its pages.
Log checking is the key to troubleshooting and fixing server problems as logs show the status code and the number of bytes downloaded.
Robots need to be able to access your website’s registration page, but they don’t need to sign up or sign in.
Robots do not complete contact forms.
They don’t respond to comments.
Do not comment and rate.
Not subscribed to the newsletter.
Invoices do not add merchandise and do not see your cart.
So it’s obvious that they will follow the links until you give them a stop.
So you should make good use of nofollow links and apply restrictions to your robots.txt file to let robots know about their limitations.
Doing this partially frees your crawl for important site pages.
And as a result:
At the end of this part, you will notice the effect of the crawl Budget on your site’s SEO.
By doing the above, you will need to optimize your pages to improve your crawl budget to increase your site visits.
If you have any experience of crawling your site, share it with us in the comments.
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