Domain Authority

What is the domain authority and how does it rank your website?

Domain authority is a benchmark for predicting your website’s ranking in search engines. To learn more about this useful tool, follow us on this page from us.

Domain authority is a benchmark for predicting your website’s ranking in search engines. To learn more about this useful tool, follow us on this page from us.


Domain Authority is a search engine ranking tool developed by the US company MOZ. Domain Authority is a rating that predicts the nearest and most likely website rank in search engines (SERPs). This score is a number between 0 and 2, the higher the score, the better your ranking will be in the search results.

Domain strength is evaluated by linking the main domains, the total number of links, MozRank and MozTrust tools, and other algorithms used in Moz SEO tools and is represented as a score on domain strength. This score is used as a benchmark in ranking with other related websites. To see the power of websites, you can use MozBar, a free Chrome browser extension. You can also understand the power of websites with the well-known SEO   Site  Analytics tool and the Keyword Explorer analytics tool introduced by Moz and the size of SEO tools available on the web.

How does the Domain Authority come about?

The power of the domain is a score of 1 to 3 whose algorithms measure against the popularity of the website, MozRank, MozTrust, and other algorithms that Moz does not explain. Increasing the power of the domain in the early stages is not a difficult task, and achieving 1 to 1 domain power is much easier than raising this score from 1 to 2.

What is good about Domain Authority?

In general, very powerful sites with a lot of external visits and links, such as Google and Wikipedia, get the best ratings in domain power. While small business websites and websites with fewer inbound links are likely to have less domain power. When we want to know which website gets better and higher ranking in search results, it is best to use comparative methods. Domain strength is one of the criteria that in each update presents scores comparatively, not absolute (such as exam scores), and good or bad scores do not make any sense about domain strength.

What is the difference between Domain Authority and Page  Authority?

As is clear, domain power usually represents the predictable rank of the main domain or subdomains. But Page Authority indicates the power and rank of a particular website. For example, it may be the power of a website’s domain, but the power of a particular web page may be the same for various reasons.

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