Preface: Google Analytics on WordPress
Installing Google Analytics on WordPress is much easier than other types of custom-made sites, as you can do it with a plugin, without having to touch any code on the site. By using plugins, you can be sure that this system will continue to work by launching Google Analytics only once.
Now that you’ve read this, you’ve probably started a website and need to know how people can use it. Now some important questions are asked you, such as, how many daily visitors to my site? What topics are people looking for on the internet? How do I get people to my website? This is where we need to create an account in Google Analytics.
Google Analytics answers all these questions and many more just by installing a simple code.
The most important data collected by this tracking code are:
- Sessions: The number of independent visitors a website receives.
- Pageviews: The number of pages a user views on a website.
- Traffic Source: The source through which site users enter your website (such as Google search results, Google Ads, other websites, direct or social networks)
- Bounce Rate: A measure of the percentage of users who have left the site as soon as they enter.
- Session Duration and the number of pages viewed per session (Pages per Session): A measure of the time users spend attending each site and the number of pages visited per session.
- Goals or Conversions: A measure of the number of users who have performed the activity defined by you after entering the site. For example, if you have a contact form on the site, you can measure the number of users who have filled it out and registered.
Create an account in Google Analytics
Google Analytics is a seemingly endless source of information. But as long as you do not create a Google Analytics account and set it up properly, you will not be able to take advantage of it, and if you are a novice marketer in the digital field, the first step may be daunting.
So we are here to stop your anxiety and explain how to work with Google Analytics.
In this article, we will explain how to properly share it with stakeholders by creating a Google Analytics account and adding its code to the site.
Create a Google Analytics account
To get started, simply go to the Google Analytics page. There, you will see a link to register an account. You will then be asked to sign in to your Google Account or create a new account. Once logged in, Google will provide you with a page to start the Google Analytics registration process.
Now you need to set the criteria you want for your account. To get started, keep in mind that your account name must be registered under your brand.
As a starting point in the structure of Google Analytics, note that an account must be maintained at the highest level of the organization. Because the account owner or stakeholders can access your Google Analytics information.
Note that in the Google Analytics account creation page, each feature can evaluate your site traffic from different perspectives, so complete this section carefully.
On this page, enter the name of your website, which will eventually become the name of your Google Analytics account. Also, enter the website address according to //: Http (insecure protocol) or //: https (secure protocol).
Choose a topic from the industry category to determine in which category your website will be evaluated. Choosing the right category will allow you to access benchmarking reports, compare your information with other jobs in your industry, and follow suit if necessary. Finally, define a time zone; Explaining that the time zone will have a direct impact on how the data correlates, based on the time and day of your area.
Add tracking code to the website
After completing the previous steps, select “Get Tracking ID” and accept the agreement that appears. You will then see an overview of your account, where the tracking ID will be displayed.
Now you need to add the tracking code to your site. If you have the skills to access website code, just add the code snippet you see under “Website Tracking” to your site template before the </head> tag. If you are working with a developer to manage your website, just copy the code and send it to him.
In content management systems such as WordPress, some plugins have a separate section for the Google Analytics tracking code that makes it easy for you to do just that.
Once the tracking code is in place, go to the Real-Time section to make sure the code is working and to ensure communication between the website and Google Analytics. If the code is executed correctly, the activity of the visitors will be visible in this section.
You can also install the Google Analytics by MonsterInsights plugin, which can be used for free in the Google Chrome browser to verify the functionality of the code on the website.
Share access with team members
After setting up a Google Analytics account, you can also access your team members to view the data. This level of access is usually given to the CEO, SEO expert, and marketing manager of a collection.
To share account access, go to the Google Analytics admin section and select User Management.
In this field, you can enter the email address of your team member. Note that this email must be a Google Account.
Now determine the access levels based on what the person is supposed to be involved in. If you want someone to see only information, then give them “read and analyze” access. Access to the “edit” level is very important and you should only assign it to people who, in addition to the necessary expertise, are also trustworthy to you.
Create a Google Analytics account
Properly configuring Google Analytics settings allows you to get a complete picture of how people interact with your business. Fortunately, the startup process is relatively simple; Even for people who have little knowledge of programming.
Now, if you have not yet installed Google Analytics for your site, you are behind your competitors. Through Google Analytics, by creating a Google Analytics account, you will be able to make smarter decisions for your business by analyzing your users’ behaviors and actions.
So do not waste time; Create your account, configure relevant settings, and monitor your visitors’ activity. Also, if you have any suggestions in this regard, be sure to share them with us in the comments section.
Install Google Analytics in WordPress using the Analytics Cat plugin
Analytics Cat is a lightweight Google Analytics plugin that installs in minutes. Although this plugin is very light and basic, unlike other similar plugins, it has a feature that prevents tracking data for certain users. This will make Google Analytics data more accurate.
This plugin has more than 6000 active installs and has received a score of 5 out of 5. To use this plugin, first, install it and then activate it like any other plugin. This plugin is in the WordPress repository and to install it, just go to plugins and then add.
After activating the plugin, go to Settings and then Google Analytics Manager to complete the installation process. In the first step, you will be asked to connect your website. There is no need to use this option. Click on Skip This Step safely.
Now you just need to enter the Google Analytics ID in the plugin settings and then select the users you do not want to track.
We suggest that you leave the Exclude Users section settings alone. If you did not write down the ID when installing Google Analytics in the previous step, go directly to your Google Analytics account and after logging in, follow the steps below:
- Click on the gear icon to go to the Google Analytics management section.
- Select the Tracking Info option.
- Select the Tracking Code option.
You will be able to see the Tracking ID on the viewed page.
Copy the value of this section. Then go back to the WordPress site management section and put the Tracking ID in the plugin. Save the changes to activate the tracking system.
That’s it. Now you can go to the Google Analytics panel and view user statistics.
Analysis of site traffic statistics is one of the most important parts of managing a site and it should always be kept in mind that despite the advanced Google Analytics service as well as this plugin, this possibility is provided for all webmasters.
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