Google is constantly introducing new tools and retiring old ones. So we needed to introduce the Google tools that are currently active.

You may be familiar with some of these tools and probably have used them. But in SEO there are always tools out there that are not free to try.

1. Chrome Lighthouse

Lighthouse Tool is a light web site survey tool. The tool currently examines 10 SEO criteria. SEO Lighthouse tools can be installed as an extension in Google Chrome. Lighthouse is not very large, but it does look at ten criteria that are important to Google.

These ten criteria are:

• Viewport meta tag
• page title
• Meta-discrimination
• HTTP status code
• Descriptive text on links
• Monitor Status and Page Index
• Hreflang evaluation
• Rel = canonical evaluation
• Evaluate the website font and its suitability for mobile devices
• Check the accessibility of browser plugins to site pages

Ignoring Chrome Lighthouse as a web review tool may not be very important. But this tool reflects Google’s opinion of the ten criteria of your website. If Google considers these ten criteria important, it should also be important for you.

Read more: SEO Extensions in Google Chrome browser

2. TestMySite

This site review tool measures two criteria:

• Estimated time to load site on a 3G mobile network
• Loss of users due to site slowdown

This is a great tool for checking site speed and health. It’s a good start to evaluate these parameters. It also lets you send a full report to your email. Of course, this requires you to subscribe to a newsletter.

You can get similar information from the Page Speed ​​Insights tool. However, the TestMySite tool is a good shortcut to getting basic information about site speed. If you need more details on how to fix issues affecting site speed, here’s a look at Google’s Page Speed ​​Insights tool.

3. Page Speed ​​Insights

This online tool gives sites a score and offers tips to improve site speed. This tool will tell you which script or style has slowed down your site, which images are great and also offers other suggestions to speed up your site.

Page Speed ​​Insights does not provide the only solutions to the technical problems of the site. It is also a resource for learning the type of these problems. At the bottom of each issue, there is a link that will take you to the Google Development section where you can see more about that problem.

4. Safe Browsing Test

This tool checks for malware on the site. One of the cool things about this tool is that it shows you the latest Google test. We have no information on the factors affecting the number of tests. But what is clear is that some sites are more tested than others.

Probably the last time a test depends on the criteria that are relevant to the site. What we suspect is that the number of times a test is related to the speed of updating and monitoring the site.

It gives us valuable information about malware and shows how closely our website is being monitored by Google’s robots.

5. Google Trends

Google Trends provides information on the popularity of keywords, as well as options on users’ time and location.

The time section of this tool lets you understand how chapters affect the number of keyword searches. You can also help reduce the popularity of a keyword by using this tool. If the trend for Google Trends chart is negative, it indicates that the popularity of a keyword is declining and users are losing interest in it.

Google Trends is very important in competitive search terms. This tool can show how your competitor’s brand name search has changed over time.

The downward trend of your competitor’s brand name is good news for you. The upward trend is bad news for you, and the steep slope shows that your competitor is performing well and that you need to consider its strengths and weaknesses.

In a Google Trends tutorial article, we examine this tool more closely. So we recommend reading it.

Read more: Google Trends on SEO

6. Google Search Console

If you’ve only used one of the tools on this list, it’s probably the Google Search Console (the old Google Webmaster Tools console). With this tool, you can find out what the site is all about. Is everything going well or is there a big problem?

Features of this tool include checking site fines, detecting site monitoring problems, reporting invalid links, viewing indexed pages, downloading backlinks, testing robots.txt files or structured data. All of these facilities are free.

7. Google Analytics

We all need information about the site’s keywords and analyzing this is one of the most challenging parts of SEO. But there are other advantages to collecting data, such as content analysis, user experience, and campaign success. If you don’t use an analytics tool in digital marketing, your competition over whatever it is, you will be left behind.

Google Analytics is one of Google’s most popular and evolving tools that has great competitors like Clicky, Open Web Analytics, WebTrends and Omniture.

Read more: Important SEO Reports on Google Analytics

8. Google Consumer Surveys

We all know that building a great website is in many ways dependent on user satisfaction and responsiveness to their needs. While creating surveys can be costly, Google Consumer Surveys offers this feature for free.

Surveys of that tool, however, have four default questions that can be eliminated by paying some money. Using surveys you can gain valuable insights and experience from the site. This strategy will be very valuable when you are testing a new site design.

9. Google My Business

Local SEO has become an integral part of SEO and can bring a lot of traffic to your site. You can use this tool to control and manage the display of your business on Google Maps.

The information you enter here is displayed on Google Maps and the local search results section of Google. If you are interested in reading more, we suggest reading what is Local SEO.

10. Google Alerts

With this tool, you can identify topics and phrases you want and be aware of them as soon as new content is included in the Google index. One of the common uses of this tool is getting to know your brand name on the web. You can also find out about the latest news on a topic.

There are also alternatives to Google Alert that include Moz’s Fresh Web Explorer and Mention.

11. Google Tag Manager

One of the most annoying problems with digital marketing is waiting for a code to be included in the site development section. The Google Tag Manager tool makes it simple for you and allows you to implement many common tags without the help of site developers.

This tool is very flexible and has many capabilities. You can use this tool in SEO and see good results.

Read more: What is Google Tag Manager?

Further resources

Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.

If you’re interested in even more tools—like, hundreds!—here are a few places to start:

• 100 Best SEO Tools and Resources – an interactive tools list, curated by Moz
• 29 Best Free SEO Tools (Tried & Tested) – a curated list of tried and tested free SEO tools by Ahrefs
• Annie Cushing’s Must-Have SEO Tools – a comprehensive spreadsheet of tools categorized to over 300 common tasks
• SEO and Marketing Tools – a collection by Saijo George
• The Complete Beginner’s Guide to SEO – an overview of what you might be able to do with these tools

Google SEO tool(S) is so effective tools for investigating your Google ranking but it is not bad to use some other SEO tools from time to time.

Conclusion

In this post, we tried to introduce you to the most important Google SEO tool. These Google SEO tool(s) can be used in keywords selection, internal optimization and content generation. While Google’s approach to online marketers is uncertain, it still has some good features.

What are your favorite tools from this list? And what do you use them for? What problems do you have with them? Which of the following do you like to explain? In the comments section, you can let us know your comments.

So, that’s it – eleven tools you can use for free from Google, from keyword research to on-page optimization and content creation. While Google’s attitude to online marketers is increasingly questioned, there’s still plenty we can do with these free pieces of kit.

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