Preface: Evaluating Successes in SEO
How Evaluating Successes in SEO? The ability to measure is a prerequisite for upgrading anything. The ability to measure and evaluate is essential to success in SEO and search results. SEO professionals are always following the site rankings, referrals, site links and links to get a proper analysis of SEO strategy and then create the right program for it.
For SEO Metrics and measuring, You Need to Track Your value as an SEO comes from your ability to demonstrate your results. You can’t measure your success based on rankings improvements alone. Luckily, there are a ton of other ways you can tangibly measure your SEO performance.
Suggested criteria for evaluation
Despite the variety of websites and their various success metrics, we have released a general list of valuable items. The criteria that are discussed below are quite relevant to SEO, and we will avoid further generalizations.
1. Reference site entries
Site feeds are generally provided from the following three types of sources:
Direct Input: The link of your website is directly typed or the user clicks on your link in your browser bookmark.
Referral Traffic: Your website link is clicked through the backlink and the user enters the site. Traffic from advertising campaigns such as email marketing is also included.
Natural Input: Traffic is generated through search engines.
Knowing the percentage of each of these entries and their numbers can help you identify the weaknesses of your website and compare them over time. For example, a sudden increase in traffic from non-site referrals is not a happy place. On the other hand, reducing traffic from search results is a danger to your website. You should use this data to track the results of your efforts and plan for greater success.
2. Input from search engines
Only three Google, Bing, and Yahoo search engines account for more than 95 percent of all search engine traffic in the US. In many other countries, Google alone accounts for 80% of all search engine traffic (except China and Russia). It is important to evaluate the percentage of search engine input for several reasons.
Comparing performance against market share
You can compare the input of different search engines with their market share in your country. For example, if you account for 90% of Google’s market share in the search engine market in Iran, naturally, your search engine input should be around the same number.
Sudden Input Loss Analysis
It is important for us to know the share of each of the search engines in case the site traffic drops. If there is a drop in traffic to a proportion of all search engines, there is probably a problem with accessing the website. But if traffic drops are only specific to a particular search engine like Google, the website may have been penalized or affected by Google’s algorithmic changes.
It is likely that a series of actions will have a greater impact on a particular search engine. For example, it can be seen that some of the internal SEO practices of the website such as better use of keywords and targeting a certain number of them are more effective in Bing and Yahoo. On the other hand, getting backlinks with a specific text anchor from reputable websites will have a greater impact on Google rankings. If you have such information, you can focus more on your actions.
3. Visits obtained from keyword searches
The keywords that will generate traffic to your site are among the key issues that can be evaluated in SEO. By examining keywords and performing different evaluations, you can find out the underestimated keywords or popular keywords in your field.
You can also find the keywords that will be of most value to you. If you have such information, you can evaluate the existence of errors in the planned paths. The number of searches has also been increasing in the last 15 years, and reducing your input from search results won’t be a pleasure.
4. Conversion rates of search engine entries
In your reviews, you may notice a keyword that a high percentage of users have become a customer after searching and logging into the related page. But when you search, you will find that this keyword is in fourth place in the search results. Imagine how many customers you will get when you rank on Google! Using this information, we can do two things:
- Make the page optimized to achieve higher rankings.
- Let’s upgrade that page to create a better user experience.
The issue of conversion rates does not end there. It will also give us valuable information about the website as we look further at where users are logging in and out.
5. The number of pages the searcher visits the search results
Knowing the number of pages that generate at least one traffic is important in website SEO. Knowing what percentage of site indexed pages in search engines generate traffic can be a sign of our success or failure. Of course, as the website gets bigger and more internal links and backlinks are added, more pages are added to the list.
There are other metrics for evaluating a site’s SEO success, but the ones we cover are the most important and a high percentage of SEO success depends on them.
There are a variety of analytics tools available to evaluate website SEO. These include Google Analytics, Clicky, Piwik, and AWStats. If you’re looking for a versatile free tool, Google Analytics will surely be one of the best. One of the benefits of this tool is its ability to connect to other Google products such as Search Console and AdWords.
Criteria for Evaluation
Optimizing a particular part of a search engine’s behavior is a difficult task because their algorithms are not general and are constantly changing. But the combined use of these tactics can be very effective and new data can help us track the site’s rankings and influencers.
Even the direct use of the search engines themselves and their tools can help us a lot in our decisions. You can get the most out of all the tools available to get the optimal formula for getting results.
1. Google search box
You can find out the number of indexed pages by searching for a website such as a site: avengering.com. You can even find the number of content indexed in a particular section of the site by making the URLs more specific. These numbers may be fluctuating, but they generally give us a good initial assessment of a website.
2. Bing search box
Like Google, Bing has similar functionality and can be used to find a list of indexed pages. Note that the Bing oscillation in this area is slightly higher than Google’s and it is not very reliable.
With Google Trends you can see the popularity of a keyword over time. Just log into your Google Account and go to the Google Trends website.
4. Domain Attribute
Using this criterion from the Moz website one can predict a site’s ranking in search results. The larger the number, the higher the likelihood of a website ranking.
5. Page authorship
Using the Page Attribute Criterion of the Moz website can predict the likelihood of ranking for a particular page of the site. Naturally, the higher this criterion, the higher the chances of that page being predicted.
Simply finding the numbers cannot be inferred. Here are some of the scenarios you might encounter. We also explain the necessary suggestions for each scenario.
1. Fluctuated indexed pages
There are many times when we search the site: example.com we see a number of different results even in one day. These changes are not particularly appealing to large sites, and we should not be afraid to reduce them. It is best to view the indexed pages of the website through Google Search Console.
2. Reduce input from a specific search engine
In such circumstances, it is best to start researching news websites first. Many websites like you may have encountered this problem simultaneously. If you are penalized, we suggest keeping your cool first and reading the Google Penalty Exit.
3. Reduce input from all search engines
In such a situation, first, check that the website is monitored by search engines. There are problems with the host, incorrect code in the robots.txt file or even the robots meta tag can prevent pages from being indexed and indexed. Talk to your web site administrator, hosting company, and web developer to find out the cause of the problem. Also, be sure to check out console search reports.
4. Drop a rank in a keyword
Reducing or increasing the rankings of keywords in a day is constantly happening and there is no worry about it. Google’s algorithms are constantly changing and the weight of various parameters fluctuates. Reducing or increasing competitors’ backlinks also has an impact.
If your rankings have been very severe and this has been going on for weeks, it is best to double-check the site’s internal SEO and refrain from any extreme search engine optimization. Be aware, however, that such a drop in ratings for newly-released content may occur and there is no need to worry in such a situation.
5. No increase in site rank after linking
Many website owners think that after classical SEO, backlit SEO, everything is complete and they should see the results immediately. Especially for new websites as well as sites that see strong competitors on their side, this doesn’t happen easily and it takes a long time to get rankings.
Even getting a lot of backlinks may not be the right version to get to the top of the search results. Search engines in addition to indexing your backlinked pages also need to process them. So getting to your desired rank may take days to weeks.
Now you are familiar with the basics of SEO and can start your SEO website. Along with learning and always looking for new techniques. If you don’t know how Evaluating Successes in SEO or you also need SEO advice, the Avenger team will always be by your side.
By regularly checking your SEO results, you’ll be able to refine your strategy with tangible data, instead of wasting time with SEO tasks that aren’t actually propelling your rankings forward.