preface: SEO Strategy in 2020
How to create an SEO strategy for 2020? There is a stereotype among digital marketers: search engine optimization (SEO) is no longer what it used to be. There is one correct statement you have not heard often: The SEO strategy in 2020 should not focus on keywords.
These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and implementing an SEO strategy for your business, only creating content based on the keywords your customers are looking for is both right and wrong.
What is SEO Strategy?
An SEO strategy is a process of organizing a web site’s content by helping search engines like Google understand a user’s intent while searching. By optimizing a website page about the topics and keywords in its subject, you can get your search engine rankings and rank well with the relevant keywords.
What is SEO?
Search Engine Optimizer (brief SEO) optimized websites and help people who are at a higher rank in search engine results are the ” real traffic ” more accounted for. In principle, SEO is a strategy It is a content specialist and helps businesses find opportunities for people to answer industry-related questions through search engines.
There are three SEO topics to focus on in an SEO strategy:
- On-page SEO: SEO by focusing on the content on the page and optimizing its content with specific keywords helps the website rank faster.
- Off-page SEO: SEO focuses on the links that link to your website anywhere on the Internet, the number of backlinks and publishers that carry those links to your website to help your search engine visually Trust your website. Because of this, your website ranks higher than the rest of the results.
- Technical SEO: SEO focuses on the architecture of your website and testing the server part of that website so that your web page is technically configured. Google is as important as its content when it comes to content. This feature is particularly important for ranking websites for the search engine.
Keep in mind that not every business can optimize their website for search, so not every SEO will have a similar optimization process. SEO (the SEO expert) tests your industry and finds out what is important to your users and develops an SEO strategy that puts content right in front of users.
With this assumption, you can be sure that by taking 9 steps you are covered by the basic SEO and are provided free of charge in this article. You can become a master of On-page SEO with the planned templates.
SEO process
1. Make a list of topics.
2. Create a list of long keywords by topic.
3. Create a page for each topic.
4. Set up a blog.
5. Develop the power of articles each week.
6. Create a backlink plan.
7. Compress all media before placing it on your website.
8. Talk about SEO methods and news.
9. Evaluate and track the success of your content.
1. Make a list of topics.
Keywords are the heart of SEO, but it’s not your first step in natural growth. Your first step is to make a list of topics you need to do month by month.
To get started, compile a list of 10 short words and consider terms related to products and services. Use Google’s Keyword Tool to identify the search volume of those words and their changes that are understandable to your business.
You need to link popular short keywords to topics. As they say, however, you can’t easily assign personal blog posts with these keywords. These keywords are simply competitive to boost Google rank. If you are just beginning to optimize your website for search, we will continue to teach you how to use these topics.
Using search volume and metrics between them, narrow your list to 10-15 of the short keywords you care about, then rank this list based on your monthly search volume and its relevance to your business in order of priority.
For example, if your business is a swimming pool and you are trying to rank a fiberglass pool – short keywords are searched 11,000 times a month – these short keywords can be a topic that represents the general topic you want to know about. Leave that content. This business should identify with the long keywords that are related to the short keywords and see how much good search volume it allocates and help you interpret the fiberglass pool well.
We call each of these words “pillar and column” and use it as the primary backing for larger, longer clusters and clusters. Which one will take us to the next level…
2. Create a list of long keywords by topic.
Identifying Keywords Where We Begin Page Optimization For each column and cluster we specify, we use keyword tool google to identify 10 long keywords that are deeper into the main topic. And.
For example, we usually use the SEO theme to produce content. But it is very difficult to get a good rating on Google as a popular topic exclusively on its own. By creating multiple pages targeting the same keyword, you run the risk of competing with your content – potentially on the same search engine results page (SERP) – so we also need to run keyword searches in content production. Optimize photos for search engines. Build an SEO strategy (which you are studying) and incorporate other sub-topics into the SEO.
This business enables people to come to us with different interests and concerns about their products – ultimately creating more entry points for those interested in buying the product you have.
Using the sub-topics outlined above by blog posts and website comments, we explain a particular concept that we identified in the larger topic first. Enter these sub-themes into the keyword tool to identify the long keywords that are the basis of any blog.
Also, create clusters or groups for these sub-topics. Well if you have 10 columns or supports they should each be supported as a group containing 5-10 sub-topics. This type of content is called clustering (category-based content). Modern search engine algorithms depend on them to connect users to the information they seek.
Think of it this way: You need more users to get more content – the more your content gets, the more traffic to your site. This adds value to your site by crawling it with Google. Pages that go deeper into the main topics are rated higher and the best answer is to link them to people’s requests.
3. Create a page for each topic.
When your website comes up with search engines it starts ranking. Trying to get a handful of popular keywords to rank from a single page may be impossible, but we need to do the following:
The 10 themes that were the pillars we chose to create are the web pages that specify the theme. – Use the long keywords we have gathered in step two for each cluster.
For example: Define a column content in SEO. Explain the keywords that are searched in brief sections. Optimize photos. Describe the SEO strategy and other sub-topics you use. Consider each column content as a table of contents, where you provide your readers with a summary of posts on sub-topics in the blog posts.
Use your keyword list to determine the number of different column content you need to create. Finally, the topics you create in the column content should be equal to the number of different products, offers, and locations for your business, and you should set up an article. This will make it easier to get to your prospects and also make it easier for customers to find you in the search engines, no matter what keyword they use.
Each web page contains content that is relevant to your prospects and customers and needs to include photos and links to your web pages to enhance the user experience of using your website. In the following, we will talk about links in 4 steps. You can also read the link relationships in SEO.
4. Set up a blog
Blogging can be an amazing way to rank keywords and engage users. After that, each blog post becomes a new blog page that helps you rank in the search engines. If your business does not have a blog, start one. This is where you work on each sub-topic in detail and you are starting to get your website featured on Google.
When writing a blog post on any blog post, you need to do three things:
1. First, your keywords should not be longer than 3 or 4 times across the page. In this case, Google will not decide that the keywords match exactly what is often used. Using too many keywords can be a red flag for the search engines with which you have filled the keywords. This can penalize and lower your website’s ranking.
2. Second, link the topics you have made to the column content. You can do this as a tag in the CMS, or as a basic text anchor in the body of the article.
3 the third, every time you publish your blog post, this sub-link to check column content to be the backup. Find and link to posts in the blog sub-topics of the blog post.
By linking columns and clusters to clusters in this way, you can tell Google that there are links between long keywords and the overall topic you are trying to rank.
5. Develop the power of articles each week.
Every blog post and website does not need to belong to a single cluster topic. To empower your website with Google, it’s worth writing about specific topics for your customers. This will allow Google to pay more attention to your domain when adding content to its core topics.
With that in mind, be sure to write a blog post at least once a week. Remember, you are primarily posting for users, not for search engines. Write about what your users and even your prospects are interested in. Make sure the keywords are relevant where appropriate and that users slowly start paying attention to your site.
Keep in mind that not every topic is important and every cluster that comes out needs content. You need to prioritize your company requirements. So make a list of the different web pages that you want to create and rank, then create a template to get the pages you created by that template.
Keep your list up to date and prioritize which web pages will best help you achieve your business goals.
6. Create a linking method or link building.
This year’s clustered (content-based) content model is a forward-looking approach to SEO. But this is not the only way to increase your website content to higher post rankings.
The first five steps we’ve put in place are On-page SEO tactics. Link building is the main purpose of Off-page SEO and is also a key factor in ranking search engines on your web pages. What is backlinking? Glad you asked.
Backlinking is another process for linking to your website ( also known as ” backlink “). As a general rule, the more pages a website has at its source, the greater its impact on the ranking of a linked web page.
Take a moment to think deeply about all the different ways you can attract inbound links to your website. Start small – maybe share your links with other local companies to link to your sites. Write a few blog posts and share them on Twitter, Facebook, LinkedIn and more. To create an opportunity with the guest blog that you can reconnect to your website. Engage with other bloggers.
Another great way to pull in incoming links is to use your blog to post articles about current events or news. This way, you have the opportunity to connect with an industry influencer or other bloggers in your industry.
7. Compress all media (photos, videos, etc.) before placing them on your website.
This is a small but crucial step in the SEO process. As your blog or website grows, photos, videos, and media related to your website will increase. These visual aids help keep your website focused on your visitors. But it is easy to forget and not use these, even technically found in files, and these files will get the volume.
As a general rule, the larger files are more difficult for browsers to process, and the fact that page load speed is crucial and index one of the search engine ranking factors when your content is loaded.
So smaller files will make your website load faster and rank higher in Google results. But how can we reduce the file size while it is on the computer?
If you are looking to upload photos to your blog posts, for example, check what size your file is? If there is even a 1MB file, it is a good idea to upload it before uploading it and using this file size To reduce it. With sites like TinyPNGYou can easily group your photos in bulk. While Squoosh, also known as Google, reduces file size.
Finally, keeping the file size in kb can safeguard your site enough.
Be sure to check the actual file size when restoring that file to your computer when compressing your photos. Some tools may not be accurate depending on the size they show you. While others may sacrifice some image quality when compressing an image.
8. Talk about SEO methods and news and keep yourself updated
As with the field of public marketing, the search engine field is constantly evolving. Keeping up with current trends and best practices is a challenge. But many online resources will make it easier for you to stay on top of the news and changes that may affect your website and SEO strategy.
Here are some resources to consider:
1. SEOmoz
2. SEOBook
3. Search Engine Roundtable
4. Search Engine Land
5. Diggity Marketing
6. Blog Digital
9. Evaluate and track the success of your content.
SEO can take a long time to make an impact. If you can’t see the fruits of your work, what is the use of this time and effort for us? Here are many metrics that you can follow daily, weekly, monthly to keep track of your SEO program and track its success.
Because metrics care about real traffic (traffic from a particular search engine). Look for a tool that lets you gauge the actual amount of your total traffic and see how your pages rank under each long keyword. SEMrush is a good reporting tool for you.
Create a monthly subscription using Excel, Google Sheets, and other analytics programs so you can monitor how much of your actual search is on your website.
Also, tracking your indexed pages, permanent customers, ROI, incoming links, keywords, and your actual SERP ranking (search engine results pages) can help you identify your success and identify areas of opportunity.
Conclusion: create an SEO strategy
SEO is evolving rapidly from one year to the next. New algorithms are appearing and Google regularly publishes its guidelines. Business owners and marketers need to adapt quickly, but it’s still possible to give your professional website an edge over your competitors.
But if you need more personalized and specific advice on how to start positioning yourself competitively in your niche, become recognized as a thought leader in your industry and make more money from search traffic organic, click the orange button below to estimate!
We can help you increase your income by Create an SEO Strategy 2020, click here.
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