how to do website advanced SEO?

preface

Advanced SEO is the most common keywords now for search view. Here in this post, we talk about SEO and Advanced SEO techniques and especially about google my business and advance SEO training tips. SEO is the part of digital marketing and SEO is a totally free technique to get ranking in search engines and grow your business quickly. SEO has many methods like backlinks, content, video, HTML tag, and all other techniques.

Here are some Advanced SEO Techniques that’ll double your Search Traffic. Getting more traffic should help you to convert more users into customers.

 Introduction to Advanced SEO Techniques

Seo Beating Heart  It has not changed much in recent years. You still have to:

• Focus on producing quality content.
• Build quality links.
• Take care of the semantic search along with the keyword search.

However, some issues have changed. Among them can be introduced mobile-first indexing And Google’s way of using metrics related to user behavior in evaluating site speed is cited.

Here are 12 advanced SEO techniques and techniques for mastering them and keeping up with sophisticated Google algorithms.

1-Prioritize the mobile version of the site for the sake of Mobile-First Indexing

Surely you have been migrating to Google since Mobile-First Indexing You have done some things. There was a lot of misunderstanding in this regard for the users that we repeatedly discussed in the blog content.

Be careful on that Mobile-First Indexing You don’t need to be 100% ideal to reach the top of Google  Not in Getsju results. Also, you should not forget the SEO desktop version of the site for such changes.

In connection with Mobile-First Indexing The following points need to be noted:

• Mobile-First Indexing Enabled: This means that after this change, the mobile version of pages will first be indexed in Google and the pages will be ranked accordingly.
• There has never been a better time to build a reactive version. If you know that most users of your website are using the mobile version, then it’s time to take a step forward.
• Produce content with mobile in mind ( without sacrificing content value). This means avoiding any formats that may interfere with mobile version loading while still keeping all the desktop version of the mobile version. Simple versions on mobile may look better, but that doesn’t mean getting higher rankings.
• Build a responsive website. If your website is still in state Mobile-First Indexing It’s not time to move on to building a reactive website.
• Get the most out of the conventional methods on mobile. The use of a hamburger or accordion menus on mobile does not prevent site content indexing and at the same time enhances the user experience.

Keep in mind that the fewer obstacles a mobile version of the site have to Google Bot, the better the results. To ensure the correct performance of the website it is better to have files from time to time log Check the server as well as monitoring errors.

2-Website Speed ​​Optimization

In 2018 that was the speed of the website  It became one of the ranking factors and one of the website’s advanced SEO parameters. But how did this affect SEO?

Website Team Link-Assistant Before and after updating the site’s speed-related algorithms, it conducted experiments to discover the factors that influenced Google’s ranking. The results of these tests show that the speed of the website did not have a significant impact on the ranking, but the level of optimization was effective in this ranking.

You can optimize the site speed with the amount of optimization it has in the new tool PageSpeed ​​Insights tool check it.

This website can currently evaluate both of the following:

• Quality optimization
• Actual loading speed for users

We believe that Google is testing a wide variety of factors and we will see results soon. Now you need to make sure your website is optimized for the following:

• Technical review of site speed and troubleshooting
• Follow Google’s suggestions for better site optimization. You can make these reports in the tool PageSpeed ​​Insights tool See.

3- Improved reporting CrUX Google

The order of the data CrUX This is data that Google collects through Google Chrome software. In 2018, Google introduced changes to the site’s speed assessment, one of which is the use of actual user data ( collected from Google Chrome | one of the websites advanced SEO factors)

While this data does not yet play a very important role in search results, it will come as no surprise that in the future Field Data Than Lab Data Preferences. the part Field data Extracted from Google Chrome data.

The challenging part of this data is that if Google’s algorithms go this way, using in-house tests to detect this data will not be possible, and that makes the optimization issue a challenge.

The good news is that the data CrUX It is visible to the public and you can explore it. Data such as the device or type of user connection, the loading time of visit, and the like are available. Just have a project on Google Cloud Platform Create up a public page  CrUX Access.

Having a little information about SQL You will be able to receive the data provided by Google and change your strategies accordingly.

4- Get more space in your search results

The Google search results page has been improving over the past few years, and elements just like that a few years ago Local Pack, Ads, Knowledge Panel Or Answer Box There was no one in mind. The plausible point is that the search results page is constantly changing.

Google hotel display, for example, has undergone some changes recently. Its display filter varies and the number of results is three to four.

But how do we fit in?

to take advantage of Featured Snippets

we know that Featured Snippets It’s been a long time coming, but it’s often taken. Featured Snippets It appears at the top of the search results, and unfortunately, it’s also a lot harder to get. But how to get your site content on Featured Snippets Put?

• Generate content that answers users’ queries.
• Formatting the content structure intelligently ( using paragraphs, tables, lists, etc.))
• Answer frequently asked questions in short paragraphs

According to studies  That by Stone Temple Done, different formats have different chances to succeed Featured Snippets Have. While these tactics are not guaranteed to succeed, it appears that most of the results in this section have such formats.

5- Pay attention to videos

The videos initially destroyed the radio stars, but now the next victim appears to be the texts. But it was a joke! Never stop writing content. Don’t forget it the videos are one of the website’s advanced SEO components.

However, we have already learned that:

• In 2018 alone, users spent a billion hours a day on YouTube.
• YouTube is the second-largest search engine in the world.
• Video enhances the time of users’ presence on the website. The average video playback time on YouTube is over forty minutes.
• Videos take up a lot of search results. According to statistics website Stat, The number of videos displayed on Google has doubled in 2018.

Videos are also a great way to make a website more attractive. This is where you should think about producing and optimizing video content. (see our video content)

• Make short videos of your brand and products.
• Produce instructional videos on how to use your products or services.
• Start a webinar.
• To your video page Skima Markup Video And add some text.
• Use keywords just by asking users questions.
• Upload your videos to popular platforms like YouTube or Vimeo. ( Unfortunately, this may not be the case for Iranian users)
• Add a video site map to the site.

Keep in mind that on YouTube alone, video training requests in last years have increased by 70%.

6- Updating your business on Google My Business

Google is adding new features to Google My Business. According to the results of the signals Google My Business They are directly related to business ranking factors in local Google results.

Sections like Google Posts, Images, Google Q&A And part reviews They are among the main factors of ranking. Also, some businesses are interested in Google My Business And therefore you can use it as an opportunity.

Some Usable Tips In Google My Business as follows:

• Pictures Google My Business Update your business periodically. Also, keep in mind that it is possible to insert videos in this section as well.
• All cadres Google My Business Fill. If your looking at your profile for a while Google My Business Don’t be surprised, you may be surprised to find new and empty fields. So check your profile every now and then.
• Get the most out of the cash section. the part Reviews It has always been one of the most important factors in business credit and these factors will not change hands anytime soon. Ask your customers to write a review for your services and products and then respond to them.

7- Branding with Unlimited Quotations

According to Google, the credibility of brands is important in the ranking process. So links are very important, but nowadays search engines also pay attention to non-linking quotes and use them in the ranking.

You can branding using some of the following methods ( some of these are more natural than others):

• Mentioning the name of your wristband when used is an opportunity. ( For example, when users ask questions and you can answer them with your brand name instead)
• Respond to your users on social networks when they mention you.
• Find pages or posts that have your brand listed. ( And continue to respond to compliments and complaints)
• Find competitor quotes and use reverse engineering tactics to increase your brand power.

8- Learn Google New Search Console

Google Search Console Adding new features and making it one of the most essential SEO tools on the web. Even if you prefer other tools, looking at this tool is never a mistake.

Some of its most important features are::

URL Inspection

It tests links at an instant and reports any problems with Google. Once you’ve resolved the issue, you can again ask Google through this tool to monitor that page again.

Report Index Coverage

It reports all URLs in four categories Errors, Valid, Valid With Warnings And Excluded Splits. There is an explanation for each section why these URLs are included in this section. There are also solutions to the problem.

Report Performance

In this section, you will have access to Google Search Console’s latest 16-month reports on site performance in search results.

Property Reports Share

With this feature, Google Search Console users can share part of the reports with other users without an account. For example, if you intend to submit part of a report to a web developer, this feature will work.

Report filters

These filters become more sophisticated in the new Google Search Console and look a bit like Excel.

9- Creative Linking

Backlinking is still one of the most effective SEO methods. Generally, building a network of backlinks will help your business grow and become more visible in search results. Meanwhile, using creativity in backlinking increases the speed of success.

One way is to create content for topics that are not yet popular, but you suspect they will become a hot topic in the future. By the day you can probably get a lot of backlinks to that content.

Another way is to find websites that have used your video or video content. By searching for these items and contacting the owners of these websites, you can ask them to link to your site instead.

These are just examples of creative ways of linking. With a little thought and consideration of competitors’ backlinks, you can find other ways.

10- Write long content

SEO has long been concerned about content quality. There is no doubt that this is one of the most important factors in ranking. However, in many cases, the length of the content cannot be ignored.

Posts created for the purpose of a comprehensive review of a topic are often more likely to rank. To understand the relationship between the length of content and its rank, visit the famous website Backlinko He did a study and analyzed a million pages. From this study, they found that the search engine indexed posts had an average length of 1890 words.

This SEO technique cannot guarantee a higher rank. Don’t expect all of your long posts to be miraculously ranked by Google. To implement these techniques, you need to strike a balance between the quality and quantity of content.

11- Updating outdated content

To get the most out of your site content, it’s not a bad idea to look at old site content sometimes. Are all of your site content written in the best possible way?

For example, you might have written about SEO techniques two years ago. But since then, Google has made many changes to its algorithms. So you need to update this content as well.

Instead of creating a new page, it is suggested that you update the old page information and you may need to change the page title or its titles. It is also necessary to add new content to the text. This SEO technique is an easy way to achieve top results in the least amount of time.

12- Find links without content on Wikipedia

Wikipedia is a great source of backlinks that is often overlooked. There is a lot of content on this website that contains untitled content. Some of these sources also have no valid links.

You can use this privilege. Publish content on such topics on your website and then link to your website as a source in the Wikipedia text. If your content is a valuable source of information, you have a good chance of getting traffic from Wikipedia. In addition, you have a very high-quality backlink through this SEO technique.

Conclusion

Every webmaster wants to improve their search rankings and get more traffic. But only a few use the right SEO techniques to improve their websites. With mobile and voice searches becoming more popular, you need to optimize your website for them. And you need to constantly keep up with the latest trends in the world of SEO to stay ahead of your competition.

In the future, video content is expected to become more popular and webmasters will be paying more attention to discussing their brand in social networks. But no matter what happens in the future, you must always keep to the basics of SEO  Pay special attention. consideration to advance SEO training is the most important part of  Advanced SEO Strategies.

The main SEO techniques are not outdated any time soon and investing in them is more important than new but unverified SEO issues.

Which other advanced SEO techniques do you think will work best in 2019? do not forget to get an advance SEO training course. Please share your views in the comments section below.