How we can chose the effective keyword for our post’s ranking (SEO)
Chose the effective keyword is the first step to remarking the posts or articles. effective keyword, it means the popular keywords. Effective keywords are the lifeblood of your website. You need to draw in traffic, and you need the right kind of traffic. Using effective keyword tools, such as the popular Google AdWords keyword tool, you can find which effective keywords are most popular in searches. Based on this information, you can inform your decision of which keywords (and synonyms of those effective keywords) to use in your post title, sub-heading, description tags, abstract and throughout the main text of your post.
Using a strong keyword in your title is better than, for example, only using it in the description tag. However, you should plan to use one or more relevant keywords in your title, abstract and several times in the main text of the article. Regarding how often to use keywords in your text is referred to as “keyword density.
How to optimize your posts and write them write for search engines.
If you want to reach the appropriated form of post please following steps:
Write a good and short title for your article.
If you can use one or more keywords in the title while accurately describing the content of your article, then do it. Keep in mind the audience of your article and any academic keywords specific to your field to inform which keywords may be best to use.
In addition to the keywords tool from Google, check out Google Insights and Google Trends.
With the latter two, you can see the popularity of keywords over a period of time and by geographic location, which may or may not be relevant for you and to your article. Until now, Google offers the most tools for SEO.
Don’t go overboard with using numerous top keywords in every location of your article.
You want to tastefully optimize your article without compromising the relevance and quality of your writing and research.
Using the most popular keyword tool may not always be best for you and your article.
After all, it is the most popular for a reason, partly because it is frequently used in documents by others. You can test this by doing your own search of the keyword and seeing how many search results are found. If it is an exorbitant amount of articles, you may want to choose another keyword that is also very relevant to your research topic.
How do you find and select the effective keywords?
Now a day, many tools are available to help you, and many of them are free. We want to present some of them based on the quality of their results, their ease of use and the usefulness of the information returned for search engine optimization, which refers to SEO.
Google is mentioned here because it remains the most important online search engine. Its keyword selection tool does not offer much useful information, but if you plan to use online advertising, be it sponsored links or pay-per-click services, it’s worth looking at how Google ranks the competitiveness of your keyword phrases. The more competitive a keyword phrase is, the more expensive the ad is using this sentence.
KeywordDiscovery.com extracts information from 100 search engines. It offers web statistics, keyword searches and a graph. This resource is excellent for companies that rely on seasonal results.
WordTracker is a basic but solid free resource. It lists the number of searches performed on keywords, as well as searches by alternative or related keywords. You can view more than 100 related keywords if you sign up and sign up for a paid subscription. WordTracker is simple to use, but it does not lead to more complete options. This user-friendly website remains solid for people who are new to SEO.
NicheBOT.com would be worth it if you had to pay for access, at least at a reasonable price. Like other tools, it lists suggestions for alternative keywords, but it also divides activities by major search engines and keyword phrases. The free version lists the last 100 days. So you can use this service in conjunction with KeywordDiscovery.com to get long-range statistics.
Nevertheless, keyword optimization remains an essential part of any successful content marketing strategy – it has just become more nuanced. The “keyword stuffing” will no longer work in the system and will actually have an adverse effect on you. Year after year, Google is redirecting the focus on keyword optimization best practices. Techniques that worked just a year ago.
At the end, don’t forgetting, shoving keywords into articles doesn’t improve your SEO anymore. This recent Practical Ecommerce article explains why your content is more important than your keyword density:
“Modern SEO focuses on using the variations of the word or phrase that work naturally within the content because users will have a better experience, and search engines are capable of rewarding rankings to sites regardless of the variation of that keyword used. In other words, when a shopper searches for ‘books,’ the pages that best serve that user’s search query will, in theory, be ranked highest regardless of whether the content reflects the word ‘book’ or ‘books.'”
It’s simple. If you can naturally include your keywords in your content, you are welcome. But if it distracts your reader or you seem restless, just leave it out. If you can never naturally include keywords in your content, you must return to your search and select new ones.