Preface: Google Increase Site Ranking TrainingTop 101 methods
When you are looking for something (a good restaurant for dinner, a good financial lawyer, a movie about your favorite movie …) you usually go to Google. Most people click on the first search results options. Don’t you like to have your site at the top(page rank) of your search results list?
This is about optimizing sites for search engines or SEO, but increasing site rankings(page rank), especially in competitive areas, is not as easy. Google only has a vague description of how it’s ranking(page rank) algorithm works to stop spammers and simulators, but over the years, SEO experts have put forth hundreds of parameters that influence Google’s site ranking(page rank). This algorithm is also constantly changing, which is why SEO is so complex for many people.
That’s why we’ve worked hard to provide you with a list of 101 different ways to increase website rankings on Google(page rank). These methods increase your knowledge of SEO and contain tips that are even understandable to beginners. If you are interested in implementing these methods on your site by Avenger IT Next Generation, you can contact us. We also recommend that you don’t miss out on our SEO training from scratch.
To better classify these methods, we have divided them into the following categories:
- Domain Optimization: This category includes strategies for selecting and hosting a domain.
- Website Optimization and SEO: This category includes tactics that apply to the entire site and improve Google’s credibility and credibility. It also helps make your website visible to Google monitors.
- Page Optimization and SEO: This category includes methods that optimize site pages and thus increase their credibility and rank in search results.
- Linking: This category includes strategies for backlinking that are necessary to increase domain credibility.
- Social Networking: Marketing on social media does not increase the site’s ranking(page rank) directly, but it can have a significant impact on the sub-factors of site ranking(page rank).
- Corrective Strategies: These include tactics that solve the problems of existing strategies.
Here are some of the 101 ways to increase website rankings on Google(page rank) and other search engines.
Domain Optimization
1. Optimize your domain name by using keywords
Your first job is to choose a domain name that includes the keyword for your business. Selecting keywords for a site can be very complicated. Suppose you find keywords relevant to your business, and especially those that have a high search but less competition.
The presence of part of the keywords in the domain name can help increase the site rank(page rank) in the search for those terms. For example, if your business is about tablet sales, using the word “tablet” in the domain name will surely bring you some advantages. However, if you have chosen and purchased your domain name, it is not necessary to change it and you should continue with the same name. But if you’re at the beginning of the road, it’s worth considering.
2. Select a short domain name
When choosing a domain name, be as short as possible. As you will see in other URL optimization techniques, Google prefers short, straightforward, and straightforward URLs. The more characters a domain has, the more difficult it is for users to understand, and the harder it is to remember. In selecting a domain name, shorter versions are preferred. For more information on the impact of the domain name on SEO, read the link below.
3. Keep your subdomains clear and optimized
Not all websites have subdomains. Subdomains are used to create a domain or even a separate brand from the domain. For example, for the example.com domain, you may also see the blog.example.com subdomain. This is aimed at separating the blog section of the website from its store platform.
Again, to keep Google satisfied with the simplicity of the domain, it is best to keep the subdomain short and clear and use only words that indicate the nature of the subdomain. Of course, we do not personally recommend using the subdomain for the blog section and instead recommend using a subset in the form of example.com/blog for the blog section of the site.
4. Make WHOIS domain information publicly available
WHOIS refers to the protocol for registering and finding various resources associated with a website. For example, you can search the domain and contact information of its webmaster. As a domain owner, you can make this information publicly available. But it is better than this information is not secret. If you hide WHOIS domain information, Google may think you are trying to do something illegal.
5. Choose the right host for your site
Most hosts look the same in appearance. They usually have identical packages and have similar prices for their products. However, your choice of website hosting can have an important role in ranking the site in the search results(page rank). For example, and in the worst-case scenario, if your host is accused of engaging in subversive activities, this can affect your domain credibility.
More tangibly if your searches are high, this will probably negatively impact the site’s position in the search results, and the website may even not appear at all at some time. There are many good web hosts that you can use. To learn more about the types of hosts, we suggest reading the types of hosts. Host providers can send their resume to our audience as a good host.
6. Transfer your website with great caution
It is quite possible that at some point you may decide to move the site to a new domain or new host. You may even decide to redesign your site. Certainly, in this case, site transfer is very important and important with SEO principles in mind. Otherwise, it may confuse the viewers and they will see two versions of your site.
This will create duplicate content for them. They may also be looking for pages that no longer exist, and as a result, your domain credibility will be completely lost. This has happened to many sites so far.
7. Wait Please
There is still some doubt as to the impact of domain life on its validity. This is reasonably acceptable because the longer a domain is, the less likely it is to be a spammer. The effect is small, so you do not have to own a domain for many years to start working on it after you get older. The more time you spend on a domain, the more credible it will be.
SEO and Website Optimization
8. Add optimized, free-of-charge site codes
This may seem a bit vague to those unfamiliar with web development. To put it simply, let’s start with an example. Suppose you want to go from point one to point two. There are certainly infinite paths to go, but the wisest thing is to choose the shortest and most optimal route. There are many ways to code your site. But some methods are better than others.
The use of complex and unnecessary code has its disadvantages. These disadvantages include the slow loading of the site and the slow search engine search engines. To optimize the code by spending time on the website. Refer to SEO coding for more detailed information.
9. Optimize the robots.txt file
This action may not apply to you depending on your goals and objectives. Normally search engines crawl the site and index every page of it. But you can prevent them from being tracked in your preferred path by providing a set of instructions in the robots.txt file.
Using robots.txt you can prevent browsers from accessing some pages to avoid duplicate content. It also lets you keep content that you aren’t interested in seeing from Google’s robots. Be careful not to use this technique for black hat techniques, as Google will realize your original intentions after a while.
10. Fix server errors quickly
Your website certainly won’t be 100% online sometimes The server may crash and some pages may get out of order. This is one of the realities of web development and it is inevitable. What you can do is keep a close eye on the state of the site’s servers and fix the errors as quickly as possible.
11. Keep the site’s URLs fixed
If you are unfamiliar with the concept of static and dynamic URLs, this is probably a bit strange to you. Let’s first explain the dynamic and variable URL expressions. These ULSs display different content depending on the status of their parameters and their relation to the site database. Fixed URLs will only change if the site admin changes it to Backend.
Except in very specific circumstances, site URLs must be static and static and can only be modified at your discretion. This will increase the site’s reputation and rank its pages in search results.
12. Organize site URLs logically
Site URLs should be organized according to a series of single-page categories. For example, URL pages may have major and sub-categories of an article or product.
This improves keyword optimization and provides a better user experience. Google also provides more information on how to organize the site. There is no reason not to do so. It is worth noting, however, that most content management systems such as Joomla or WordPress are inherently capable.
13. Shorten the URLs as much as possible
For the same reasons we mentioned in the shorter domain name, the length of the URLs should also be as short as possible. This will make it easier for you and your users to use the site and make it easier to manage. For example, if you have a category titled “Services and Products” you can only use the terms “Products” or “Services” in its URL.
If the title of the site post on the blog is “How to Avoid a Critical and Embarrassing Workplace”, you can use the phrase “Getaway-Critical-Career” in the ULLR instead of using all the terms in the URL. use. Avoid using any additional letters in the URL. This may conflict with Item 12. Keep in mind that the priority is to use the categories in the URL, but that all the terms related to their names should be brief and concise in the URL.
14. Create an HTML sitemap
An HTML sitemap is created for users and should not be confused with an XML sitemap. The purpose of creating an HTML sitemap is to provide users with a list of the most important site URLs so they can track them with a single click. Webmasters usually place the HTML sitemap link at the bottom of the site.
15. Create an XML sitemap and upload it to the host
XML Sitemap is a more sophisticated version of an HTML sitemap. This site map has code that is understandable to search engines. Creating an XML sitemap is easier than it sounds. Many websites and extensions of CMS can produce this file.
After uploading this file you should submit it to Google Search Console. Keep in mind that Google also monitors its pages without a sitemap, but the presence of a sitemap can do this more quickly and accurately.
16. Always update the site map
Whether you know it or not, your website is constantly changing. You’re always adding new pages to the site, deleting pages, or changing the overall structure of the site. When making such changes, it is often forgotten to update the site map. So always keep updating it. Failure to update the sitemap does not reduce the rankings in the search results(page rank), but it does help to execute SEO strategies more smoothly.
17. Ensure that the page content loads correctly on all devices
Note that site pages on each device and browser must be loaded correctly. Most web developers use a private device or browser to test your website. But does your website appear properly on other devices and browsers as well?
Failure to load an image in older browsers such as Internet Explorer can damage its credibility. You can use services like BrowserStack to view your website in a variety of browsers and devices.
18. Optimize your website for mobile devices
You need to optimize your website for mobile devices. Most of the web traffic is currently transmitted to the mobile device platform, so it makes sense to pay close attention to the optimization of sites on these devices. The importance of this is also doubled in the presence of Google algorithms such as Mobilegeddon.
Fortunately, Google has a tool called the Mobile-Friendly Test that confirms that the site is mobile-friendly and that if it does not, it will report problems. Keep in mind that optimization for mobile devices is not the minimum, but it should be designed to deliver the best user experience to the mobile user.
19. Improve the user navigation system
You can increase the site’s ranking on Google(page rank) by upgrading your site’s navigation system and the site’s main menu. Google is very important to the user experience and this search giant has always shown that it is very committed to its principles. Google’s most important commitment, in its view, is to deliver the best results to users in search of the terms they want. Google always wants users to have a good experience working with the site, and one of the factors contributing to this is the proper redirection of users to the site.
Divide your website into categories and sub-categories and make its menus accessible and clickable. This may seem simple at first sight, but it is often overlooked and more important than most users think about because of the credibility of the site. Put the most important site pages in the main menu to get the most rank for them on Google.
20. Feed the search engines with more structured data
Google’s Knowledge Graph is growing and today it can answer many of the users’ questions based on the information it receives from across the web. How to display your site information in these boxes to get maximum visits.
The key to solving this problem is to use structured data and make it understandable for search engines. The schema.org website has a lot of tutorials on how to use this structured data. There are also good plugins that you can use if you are using content management systems.
21. Use internal links with associated text anchors
The proper guidance of users depends to some extent on how the pages are linked. For example, we assume that a user who is on the homepage of the site can easily go to any other site, but can he or she easily move between other pages?
Try to place at least one link to other pages on each page of the site. Some of your blog posts may also have multiple links to other posts. Internal links help a great deal to keep users on the site, in addition to helping boost the site’s ranking(page rank)in search engines. This increase in site presence results(page rank) in higher conversion rates.
22. Link to other valid and relevant sources
Internal links are just the beginning. Linking to other reputable websites can also be a good idea to support the accuracy of your current content. For example, linking to an article’s sources from a reputable site can greatly enhance its credibility.
Just be sure to identify reputable sites as a source for your positive impact.
23. Use the correct format for site images
Using images on site pages, whether as a photo gallery or for a post published on the site, can be a great idea. But not every image can function properly. Some images on the web are better than others. For example, some formats are not loaded well on some devices and can slow down the site speed.
Keep in mind that JPG, PNG, and GIF formats are the best choices. Also, you should reduce the size of these photos as much as possible to increase page loading speed.
24. Select a relevant name for your photos using the ALT tag
By optimizing your photos and choosing the right caption for them, you can get the chance to show site photos in search results. This does not have a direct impact on the site’s reputation and ranking(page rank) in the search results, but it does give a signal of the page’s relevance to Google.
First, select the correct title for the photo. This name should be short and descriptive and related to the subject of the photograph. Then select the appropriate alternative text to accurately describe the content of the photo. Imagine what the user would be looking for to find such a picture to choose this phrase.
25. Improve the site speed
Next, you need to improve the site’s performance. Just a few hundred seconds less time to load a site can have a positive impact on its rank. The speed of the site has a direct and indirect impact on its rankings(page rank) in Google search and other search engines and is highly optimized.
When a user clicks on your site in search results, they decide after a few seconds whether or not to stay. According to the prestigious KissMetrics site, 47% of users expect their website to be loaded in two seconds or less, and 40% of users want their website to be displayed in less than three seconds. Just a second more resulted in a seven percent difference, which could equally affect the site conversion rate.
Measure the speed of your site to fix them if there is a problem, even if your site tops the search results. You can use tools like Pingdom to do this.
26. Secure your website with SSL security certificate
This is one of the factors affecting the ranking of the site(page rank) on Google and it’s worth the time has given that it’s easy to implement. In 2014, Google announced that SSL-certified websites would be given more priority over other sites and that Google would give them more ranking(page rank). This is likely to become a more effective factor in the coming years, given the increasing importance of web security in recent years. For more information, read the effect of Https on SEO.
By purchasing a security certificate from your hosting provider or any other company you can implement it on your site for a small fee. Even if your goal is not to improve site rankings, SSL Security Certification will keep your users safe and hence they will trust your site.
If you are just getting started we suggest that you get a security certificate on your website. There is a much greater need for certification for websites that are constantly transmitting important and sensitive information such as their credentials and bank cards (such as online stores).
27. Identify and delete duplicate content
Google hates duplicate content for obvious reasons. There is no reason to have content from one page on the other pages of the same site or other websites. This is also considered to be content theft. However, having duplicate content on your website is quite likely without copying a word.
Occasionally, Google will see two different versions of the same content (such as the HTTPS version and the HTTP version of the same page) and see it as duplicate content, if not. You can check for such problems by checking Google Search Console and other tools and delete one of the similar versions.
28. Use the rel = canonical tag
Sometimes there are justifications for having duplicate content on different pages of the site. For example, you may have two different versions of the same content on your site. If this is the case on your site and you do not want your site to be diminished in Google, the best way to use a canonical tag is to use it.
This tag helps Google understand the homepage and other versions of it to show the correct version in the search results. Note that this method is a different solution than ignoring the robots.txt file.
29. Arrange and categorize the site content
Next, you need to organize the site content and categorize it into categories and sub-categories. Make a list of topics on the blog and create a category for each one. Google will be able to view this information and use it to better understand the content.
You can also use new keywords on these pages to increase your chances of getting traffic from your site.
30. Make contact information available
It’s not a very effective ranking factor, but Google does take it a bit, as it improves the site’s user experience. The primary method of contact with you, often a telephone, should be clear and visible to users.
You should also design a contact page for your business and include all relevant information on this page. This information includes company name, address, contact phones, and social network information.
31. Create site rules and privacy page for the site
Regardless of the type of your business, it is best to explain site rules and user privacy on separate pages. Having such pages on the site map shows that you are very important to your business and that you are completely transparent about keeping your user’s information.
You won’t see an extraordinary ranking boost through such pages, but such pages are just what every site needs.
32. Identify and fix site errors using Google Search Console
The Google search console is a mineral of information about how the site works and how it is displayed in search results. This tool will help you troubleshoot site issues to avoid interfering with SEO techniques.
For example, this console warns you when a site is out of reach, and you can also take a look at how to index your site pages. Find the problems of indexing pages and always keep your site in the best condition.
33. Display user reviews on the website
This is necessary for in-store platforms that sell products online. Allow your users to comment on on-site products and ask questions. You can give them the ability to add scores through stars and numbers, but the important thing about raising their site rank is their ability to insert comments.
This method allows users to contribute to the content of the site as well as to display their ratings in search results using micro-data.
34. Reduce the site bounce rate
The site’s bounce rate indicates the amount of user experience it has as well as the amount of participation they have. The high bounce rate gives a site that users are not interested in, and Google uses this parameter to estimate how many pages are related to the search terms.
Try to reduce the site’s bounce rate by providing more quality and valuable content and thereby increase user engagement on the website. Keep users on-site longer by providing better and longer content.
35. Increase the amount of time a user is present on pages
With reduced bounce rate on certain will increase time spent on the site. This no longer requires you to do anything to increase the presence of users. Google considers the amount of time a site’s users are presenting the value of its content.
For example, a story that requires ten minutes to read is more valuable to Google than to any other article that can be read in thirty seconds.
36. Make users interested in returning to the site
Often SEO is used to attract users who have not yet heard your name. Site optimization in words is especially a way to attract such users. However, site optimization for returning users can also have a significant impact on its rankings.
Regularly publishing content, encouraging users to return to the site, and rewarding regular site users are among the ways that will greatly enhance the site’s SEO strategy.
37. Optimize your website in local words
Not all businesses need local SEO, but this is still the case in businesses that depend on user traffic. Google’s local algorithm differs from its usual algorithm. This algorithm shows three of them at the beginning of search results in the search terms that need to be presented by local businesses.
By using your Google business listing, you can get the chance to appear in local search results. You can also hope to get traffic from local customers by optimizing the site in a way that relates to your city and neighborhood name.
SEM and SEO pages
38. Make your brands
Having a blog section and updating it in any SEO program is a must. Blogging should be in line with SEO. However, it is best to set rules for authors before starting any work, so that each one has a character, especially on the site.
This creates a personal brand for each of them and gives them a distinctive image. These personal brands can be in the form of an individual or a team, each working in a particular field. This optimizes the content of the site for the best-selling authors and gives you more opportunities for guest posting and marketing on social networks.
39. Optimize the page title
Page headers are some of the information that appears as your site’s headline on the search results page. This item makes Google aware of the topic of the page, so use at least one particular keyword in it. The page title should be 70 characters long and written in a way that attracts the attention of the users.
Keep in mind that Google’s ranking is only part of the story. In other words, you have to persuade users to click on your site on the search results page. Most content management systems allow you to easily change the page title.
40. Optimize meta-discretionary pages
The meta-description of each page is displayed below the green link of each item in the search results. Here’s more space (160 characters) to better describe the page. So use a few keywords in the target, to get the best description of the content on that page.
Discrimination descriptions give you the chance to increase the visibility of your site in search results. So take advantage of your marketing skills and write a text that encourages users to click on your site rather than the other 9 items.
Although there are some doubts about the impact of meta-discrimination on page rank, it has been proven that click-through rates directly affect site rankings(page rank) and are one of the important parameters in Google’s ranking algorithm. This means that meta-discrimination is indirectly affecting the page rank given the number of users are forced to click on the site.
41. Write page titles and meta-discriminations differently
When you learn that every page needs a title and meta-discretion and should be optimized for a keyword, you may be tempted to create a template for this. This means that you create a specific text for it and only modify it slightly on different pages.
This may seem to be hastening this, but given their similarity across pages including duplicate content and excessive use of keywords (keyword stuffing), it may result in a fine by Google. Writing standalone content for the title and meta-discrimination of each site may be a bit time consuming, but it’s very valuable.
42. Use appropriate headers in the content of the page
Your website’s code has header tags that start from H1 and continue to H6. These tags are used to refer to the chapters and their subdirectories. Google used these tags when evaluating the page structure to better understand its content.
To optimize this, you need to specify the outline of the content (headings and subheadings) and then follow the rules for using these tags. Lastly, you should use different keywords in each of the headings to increase the chances of ranking around those keywords.
43. Optimize the URLs of the pages
We’ve talked about optimizing URLs in many ways. In short, URLs should be fixed, short, and have a structure such as a crumb board to make it easier for users to navigate. But at the page level, they should also describe the content of that page. For example, if you have a page on how to make chocolate cakes, the URL for it might be “bake-cake-chocolate”. The title chosen is descriptive and certainly better than the URI like “Instruction-Preparation-2332”.
In general, avoid using specific numbers and characters in URLs, and use related keywords instead. The ideal case for a URL is that the user will only discover the content of the page by looking at the URL page.
44. Write several hundred words of independent content on each page
Each site page should have some content. Otherwise, Google might find the page to be useless and think it was created to deceive users and search algorithms. The length of the content depends on the subject of the page, but in any case, you have to write a few hundred words about it.
This content must also be produced independently and not copied elsewhere unless there is a clear reason for it. This description applies to product and service pages. For blog posts, it is also advisable to generate 1000 words about the topic in question.
Don’t worry about the content on the homepage of the site. Just note that the homepage is well designed to direct users to the pages they want.
45. Create pages especially for your keywords
Some people may not agree with this, but we still see some positive points in this solution. For some of the most important site phrases and keywords, create separate pages with titles associated with those keywords. The important thing here is that the pages created must look quite natural. In other words, adding more keywords as a page that has nothing to do with it can even damage the site’s ranking. Be natural anyway.
46. Use keywords throughout the content of the text
There are no specific rules for how Google calculates the density of a keyword on a page. Google is paying close attention to phrases that are meaningful and close to the keyword through the Google Hummingbird algorithm. However, repeated use of keywords within the text is still a good idea. This will increase the relevance of site content to search terms by users. As a result, Google will gain a better understanding of your site and brand.
However, this use of keywords should be quite natural. If that doesn’t happen naturally, Google views it as excessive use of keywords. As a result, due to the penguin’s algorithm, the site’s ranking will be drastically reduced.
47. Write long content
There are no rules about the length of the content. We have often seen that short stories are widely shared and received a lot of links, on the other hand, there are also a few hundred-page ebooks on the web that do not pay any attention to them.
The quality and appeal of your work are more important than its length. But statistics show that higher-end content is more popular in SEO and backlink attraction. Such high-quality, multi-word words are more detailed, more practical, and shorter than the material, and therefore attract more attention.
48. Produce and publish content regularly
Google is paying great attention to updating your site. Maybe you had a very active blog until just five years ago and there are several thousand entries in your site archive. But for some years you haven’t done anything special. In such circumstances, you will probably see that your site traffic is decreasing day by day.
Our recommendation here is not to speed up content publishing, but to publish quality content always more important. So always update your site blog once a week.
49. Make site content more practical
We have mentioned several times that the content of the site must be of high quality to succeed. The reason is Google’s evaluation of the quality of your content when ranking it. But where does the high quality of the content come up?
One of the most important parameters of content quality is its applicability. How useful is your content to users? Are their questions answered correctly? Are they given proper guidance?
50. Make site content more specific
Your content needs to be slightly different from competitors to get better rankings. If you are competing with very large sites and want to rank high, the importance of this doubles and you will have to work hard to generate any content.
But if your topics are very specific in content and you leave topics that no one is looking for, your content may never be viewed. In many ways, SEO is just better than competitors. Take full advantage of this.
51. Update website content regularly
Google pays a lot of attention to how your site is updated and the type of these updates are also important to this search engine. For example, constantly updating the homepage of your site with new products is certainly much better than making a few words around this page every year.
Constantly updating a website is a job that takes a lot of time and increases its credibility. Adding new content to the website will also increase users’ visibility and return.
52. Fix writing errors on pages
Google has identification systems that can assess the quality of a page’s content at once. For example, the system is capable of detecting content writing errors and can even evaluate the author’s expressiveness.
Even if the content of a page contains raw information, the existence of typographical errors will cause Google to rank low. Just a few minutes of content review and fixing these issues can have a good impact on its ranking(page rank). So be sure to edit it before publishing content.
53. Use media files in textual content
Any content-based marketing should take place for the media content (image or audio). The appeal of visual content, such as image and video, is much greater than that of textual content because they need to be less focused and users can understand them in depth.
Be aware that the posts on the site contain at least one visual content, even if the content is just a simple image. This will increase the credibility of your site’s content and bring you the benefits of increasing your site’s ranking(page rank).
54. Use Supplementary Content
Using supplementary content to enhance the credibility of the original content is what has become the winning card of some websites these days. Using an automated project cost calculator, required checklists, infographics or worksheets can greatly enhance a user’s skills.
Although there is no direct evidence for their involvement in ranking algorithms(page rank), the presence of such complementary content can enhance the quality of content and make it more attractive. All of these effects will result in more links, repeat visits, increased sharing, and thus higher Google rankings(page rank).
55. Optimize Site Click Rate in Search Engines
We were referring to this issue in general about forty. But we need to discuss it more closely here. This has been the subject of debate for many SEO experts for many years, but recent data suggests that there is a direct relationship between clickthrough rate (click-through-rate per website viewed in search results) and site rankings in search results(page rank).
Generally speaking, if the website has a higher clickthrough rate (CTR), you will probably get a better position in the search results. But the exact formula for this problem has not been discovered.
Website optimization to increase click-through rates even if it doesn’t affect its credibility will still be beneficial. So by encouraging users to click on your site you can increase the CTR. These include optimization of the page title and meta-discrimination.
56. Find and remove invalid links
Google is not interested in viewing invalid links on the website. If there is a link on your website that leads to an invalid 404 error page, we will not create a positive user experience. This indicates the importance of not having links to the site and not paying attention to its content.
These are not good signs and it is best to find these links for a short time and replace them with the right links. You can use the Screaming Frog SEO Spider tool to do this.
57. Use Content Tags
Creating content tags will categorize the content of your site into smaller dimensions. Using the categories you can divide the content of the site into general topics. Tags allow you to define additional components and incorporate site content.
But be careful not to overdo it. Just stick to the more general labels and use them if there is a sufficient number of articles under it. In this area, we suggest that you study the effect of SEO tags.
58. Use bullet and number lists
Providing bulleted and numbered listings is a good way to attract site visitors. Note that not all users are bored of reading every single text word of the site content. Many scan the content of the pages and only pay attention to the important parts.
Having lists helps them get a better grasp on the subject of the content and also allows them to save time. Such an approach will also provide a better user experience. It also allows you to place the site’s sub-headlines in the H2 tag and include secondary keywords.
59. Use 301 redirects correctly
There are several reasons to use Redirect 301, all of which relate to SEO. For example, if there is a page on your site that you need to delete for some reason, Redirect 301 of that page to a related page can redirect it to a new page.
This lets the search engine monitors know that the previous page no longer exists and has replaced the new page. Most importantly, implementing these redirects is not a difficult task at all.
60. Fix 404 errors
When users attempt to open an address from a site that has no external presence or is deleted, it will encounter an error 404. This error may be due to a bug in the site server, but in most cases, it is due to the page being moved or deleted completely.
Correct display of page 404 in a way that does not have a negative user experience is a good solution for this scenario. A whiteboard that an interactive hashtag user can’t have is not the right solution. Correcting such URLs or redirecting them to other related pages can take a positive step in promoting SEO.
Linking
61. Publish guest posts on related websites
One of the key aspects of your site’s SEO success is the number of backlinks and locations of these backlinks. Your website’s domain name is completely dependent on this issue, but that doesn’t mean that you are reluctant to link to the site.
One of the good ways to link guest posting to related sites is to put your site link on that page. One of the best places to post guest posts is blogs related to your business or even active discussion forums.
62. Post guest posts on high authority websites
As you gain experience and credibility in your business, you need to publish guest posts on websites that have very high authority. Such posts will make you more visible. Small blogs related to your field of business are good opportunities for content publishing and linking. But their authority is often low.
Instead, websites that visit a few thousand people a day usually have a higher authorization and, in fact, more guest post credibility.
63. Make a selection of websites for guest posting
After posting a guest post on reputable websites, you will see their positive impact after a while. But with the increase in these posts, you can see that this process will no longer have a particular impact. Usually, getting more than three links from one website will not be necessary and that is enough.
Of course, SEO may not matter if the number of posts on a website is high, but it won’t be unaffected by the traffic. So it is best to link to other websites to increase the credibility of your website.
This is also being updated because it is long in the coming days. Bookmark this page to join us in reading more.
64. Create backlinks on better pages of sites
Different pages of a website are not the same in terms of credibility for inserting backlinks. For example, linking your site to other sites’ blogs can be a good option for link building. Also, inserting your site link in the page dedicated to your brand will have good results.
Backlinks on a page of sites that are first related to your site and are considered valid pages of the site will traditionally transfer page rank and therefore more authority to your site.
65. Select the correct target page to get the link
Authority in link building is transferred to both the domain and page levels. A backlink to a specific page of your site generally transfers authority to the domain and more specifically to that particular page. If you want to get a better ranking for one of the pages on your site, of course, it is better to create more backlinks for that page.
For example, if one of your website products or services brings you more return on investment than others, you can focus on SEO and link building and create higher quality backlinks for it. Be aware that overdoing it may seem unnatural to Google. So do not forget about diversity in link building.
66. Use appropriate inline texts
The anchor text or in other words the text of your links is very important in link building. Tricking Google into using duplicate backlinks among backlinks was common before the Panda (2011) algorithm and had amazing results. In those days, a fixed keyword was used as an anchor text.
Today, this practice is not a problem in theory, but it should preferably not be used extremely. Because Google uses this method to identify spam links. It is very easy for Google to identify your simulation in such activities. By doing this, you will buy the Google penalty and be aware that it is very difficult to get out of the Google penalty.
So be completely natural when using anchor texts and try to use a variety of keywords to link to the site pages. Only in this way will you benefit from its advantages.
67. Use Nofollow tags strategically
If you use guest posts regularly, you will find that guest posts will bring benefits to your website that have nothing to do with SEO. These include increased referral traffic, branding, and reputation.
If you are planning to publish guest posts as a permanent strategy, it is better to publish some of them with NOFOLLOW links. In this case, your backlinks are not seen abnormally and will not be considered as examples of backlink exchange. You can also insert backlinks that you give to other suspicious foreign sites with the NOFOLLOW tag.
68. Be careful how fast you get backlinks
Content published on the website will naturally get more backlinks in the early days and this number will decrease in the coming days. Note that Google uses this speed as an indicator of content popularity.
So be careful not to forget the old site content at all times and give them links. By doing this, your content will always be seen with credibility by Google.
69. Put your website link in Wikipedia
Wikipedia has a lot of credibilities and getting backlinks from it will have a huge impact on your SEO. Wikipedia is a free encyclopedia, so you can edit its content to insert links to your site.
Note that the active population on Wikipedia is very sensitive to its content, and if your link is not valuable enough, it will certainly be deleted by it.
70. Find and remove bad links among site backlinks
If you have built a link to an SEO company, some of those backlinks may not be good backlinks. In such cases, those backlinks will cause your site to fall in rank. Abnormal links are detected by Google and will result in Google being penalized if the number is too high.
Therefore, it is better to periodically check your site backlinks. You can use the Google Search Console tool to download a list of backlinks to your site and analyze them using the relevant tools. If you find spam backlinks, delete or disavow them.
71. Disavow bad links that cannot be removed
Sometimes you will come across bad backlinks that can not be removed by you. In such scenarios, you can use the Google Disavow Tool. Use this tool only if your attempts to remove the backlinks you won’t are unsuccessful.
72. Avoid link exchange
Google considers backlink exchange as one of the ways to deceive its ranking algorithm. Link exchange means that two websites accept each other’s terms and to increase the ranking, try to link to each other. If you have done so, delete these links or at least publish them with the VOFOLLOW tag.
If Google suspects that the backlink exchange is simulated, it will at least neutralize the value of that backlink or, worse, impose penalties on both websites.
73. Check the competitors’ website backlinks
Use tools like Site Explorer to check competitors’ site backlinks and find out from which blogs they have received backlinks. How much authority do backlinks websites have and what content have they used to link to?
If they can do that, you probably will. Copying the strategies of other sites is not a complete idea, but it is a good tool to find the best link building strategy on your website.
74. Correct local quotes
Citation from your website without a link will have a great impact on the authority of your site, especially in the field of local SEO. In general, information about you such as brand name, address, and contact number on other websites is included in this issue.
It’s a good idea to search your name on the web and find websites that list your local information. Then check the accuracy of the information entered and if there are any problems, inform the webmaster of the site.
75. Create local quotes on the web
Quotes like backlinks are more important in terms of quality and having a large number of them is not a priority. These quotes will increase your credibility and make your brand more visible. Take the time to post your website and its address and phone number on the relevant websites.
Some directories are more famous than others, and it is better to try to insert your website first. Most of these platforms are free and will eventually require a low cost to insert the item.
76. Encourage users to post reviews
In many of these directories, users can post their reviews of businesses. The more positive reviews you have on such websites, the more likely you are to get local Google results. So take the time to do this and encourage your users to post comments.
For example, thanking users for posting positive reviews and responding to negative reviews can be one of the actions that encourage users to post new responses and comments.
77. Publish popular content
Instead of using unnecessary links, you can encourage other users and webmasters to share your link with meta tags. The results of this method are not predictable, but if your content is highly regarded by users, it can be shared in large volumes.
Factors such as adding more detail to an article, using simple writing styles, and posting them on social media can increase the chances of content becoming popular.
78. Cleverly quote
If you have published comprehensive content on your website that is visited by a large number of users, you can cleverly ask them to cite this content somewhere in their research. Such a move could encourage them to do so.
For example, at the end of the content, you can respectfully ask your readers to take action to include the source of the content if they use the information in this content.
79. Be patient to see the results of your efforts
Seeing the results of link building requires a lot of patience and it is not the case that you will see the results completely the next day. Link building should be considered as one of your long-term strategies and you should always use it slowly.
80. Check the most visited site content
Track your best posts using statistician platforms like Google Analytics. Which style of site content generates the most traffic? Which external channels have generated the most traffic to the site? Which feature of the content index has earned the most backlinks for it?
Take advantage of the answers to these questions and use the results in the production of future content.
Social Networks
81. Optimize social media profiles
Optimizing social media profiles will not enhance the credibility of your website domain. But it does increase the chances of your social media pages being seen in search results. For example, if you use the right keywords in your Facebook profile, it will increase the likelihood that it will be seen in some searches (both Google and Facebook).
Also, creating strong social networks will make them visible when searching for your brand name. This way you will own all the first pages of your brand name search. In this regard, try to register on existing platforms and enter detailed descriptions of your brand.
82. Make it easier for users to find your social networks
Having more followers does not directly affect your site ranking. However, with such conditions, your content is more likely to be shared and this will make the content more visible. More sharing and more links on social networks are among the factors that can indirectly affect the ranking of your site.
Therefore, make your social network links available to users so that they can easily find your social networks. Placing the link of these networks in the footer and sidebar of the site as well as the end of the emails can bring you closer to this goal.
83. Include social media sharing buttons in your content
In line with the previous point, make social network subscription icons available to users so that they can easily do so. Most people will not share their content even if they like it unless it is very easy for them to do so.
Creating these icons is very easy and there is no excuse for not doing so. As can be seen on Avengering’s website, we have placed social networking and messaging icons on the left (and bottom in the mobile version).
84. Share site content links as much as possible
The biggest advantage that social networks give you is the possibility of publishing your blog posts in a very large environment, which makes the content more visible and increases the chances of getting links. Publish every article on the website and publish it on all your social networks.
Also, you can use other sites that allow you to share links. You can create a checklist of these websites and share it on all of these websites each time you publish content.
85. Ask others to share your content
You can politely ask your website and social media users to share your content. Be sure to focus this request on the best content on the site. You will get more followers and shares like this.
86. Publish old site content on social media
Posting content on social media should not be limited to the latest posts on the website. This way you can share and revive your old content. Be careful in choosing these old contents and choose the ones that are not related to a specific time.
87. Stay in touch with influencers
Social media influencers are those who have a lot of followers and credibility in their field. They have the potential to attract thousands of people just by introducing you. So this species will be seen more and you will get more followers.
Ask influencers questions, respond to their discussions, or share their posts. Encourage them to share your site content by creating incentives. By attracting their attention to you, you can see more and get more links through this.
88. Work with influencers
Collaborate with influencers to create content instead of asking them. For example, you can earn points by conducting an interview or exchanging information about research. This way you are more likely to be seen and you will enjoy its benefits.
89. Look for new potentials to attract followers
One of the best and easiest ways is to find new people who are likely to be interested in your brand. Find similar companies and try to attract them by gaining their followers. For example, you can follow them. It is often the case that these people will follow your page in response to you.
90. Gain new contacts through extensive activity
You can gain new followers by increasing your activity on social networks. By activity, we mean any action taken in connection with your contacts on social media.
For example, responding to people’s comments and thanking them is a positive activity. Finding relevant discussions and participating in them as a professional can draw many users to your page. The more activities you have in this direction, the more followers you will gain.
91. Optimize your videos on video sharing sites
Most of the content in this article is related to Google and SEO. Google accounts for more than two-thirds of all world search. But there are other search engines to optimize. For example, YouTube has a ranking system. This system is similar to the Google system and depends on the quality of content, title, and video description.
Optimizing these videos is not insignificant, because how you optimize will affect the display of these videos in Google search results. We recommend that you post regularly on YouTube and other video sharing websites and do not forget to optimize for them.
92. Create personal brands
Creating personal brands for your brand (like yourself or your employee) on social media can be a great idea. Because this species is seen more and you will enjoy the benefits of this work. Your content will be shared in different ways and many more contacts will be aware of your posts.
Corrective strategies
93. Reduce the use of keywords in the content
In previous sections of this article, we mentioned the importance of using keywords in the body of content. This tactic is necessary to get a higher rank. However, it is possible to over-optimize if you are not careful. Focusing on the use of keywords sometimes leads to increased use of it. Therefore, always review the content before publishing it to avoid unnecessary use of it.
94. Eliminate external links to spam sites
Spam sites are sites that use unauthorized techniques on their website. Although this may seem like a good idea at first, websites are sometimes hacked without the website owner knowing about it. In these cases, it can be seen that the hacker puts external links on the website.
Google has taken note of this position and may warn users before the site is hacked. In such cases, your website traffic will drop sharply. Fixing a site hacking problem is often time-consuming and costly. To prevent hacking by creating security systems on your website.
95. Publicize sponsors and sales collaboration processes
If your website has a specific sponsor, or you use affiliate marketing systems, or even if you have a product for a free review, make it public to your users. Google has amended its rules many times in recent years, and if you violate it, you will face a Google penalty.
For example, suppose a tablet is provided to you for free to review. It is better to clearly state in the text of this review why and how this tablet was provided to you. If you are linking to a tablet website, it is better to use sponsored links with Attribute.
96. Do not use unprincipled redirects
One of the old techniques for increasing the sales of a product was that website owners redirected their users to the product page when they visited the most visited pages. As a result, product page traffic increased abnormally.
This is a violation of Google rules and this will destroy the trust of users in you. If Google detects this move, you will soon regret it, as Google has imposed heavy fines for such tactics. If you find such redirects on your website, delete them immediately.
97. Place web ads in the right places
There is no problem with using banner ads on the website. Even the majority of Google’s revenue comes from advertising. However, the type of ad and the time of its use affect the user experience. For example, it is very ideal to advertise products related to the content of the page in the footer or sidebar. Boring users with frequent pop-up ads, especially on mobile devices, will reduce the user experience and also reduce your site’s ranking in Google results. This position is more than just ranking in search results and the goal is to gain user satisfaction.
98. Avoid producing automatic content
Many webmasters are aware of the importance of producing content but are reluctant to spend money and energy on it. It is sometimes observed that they are content with cheap content produced by robots. Some of them even edit the content and by exchanging a few words with their synonyms, they publish the obtained content on the website under the name of new and original content. Fortunately, Google’s Panda algorithm is designed to detect such content and easily identify it. The result of these simulations will be the penalty of the website.
99. Use meta tags minimally
Improper use of meta tags can affect you in the future. When you use meta tags to describe the content, you typically use keywords. There are usually limits to the length of the characters in these meta tags. However, the overuse of keywords in meta tags not only seems unnatural to Google, but it can also show your target keywords to your competitors because meta tags are visible to users. They are not hidden and can be seen in HTML code.
100. In case of a penalty, send a request to review the site
If you use all the solutions in this article, the probability of your site being penalized will be close to zero. But in any case, the selection of inappropriate SEO strategies by your SEO company or simulation of factors affecting the ranking will often lead to a penalty for your site. If this penalty is of Manual type, you can send a request to Google to review the site after fixing the problems.
The golden rule
101. Evaluate, learn, adjust and then repeat
There is no one more important strategy in SEO and it includes most websites as well. This strategy is known in SEO as a golden rule and if you follow it, you will get valuable results. Get enough data from the performance of the website, learn why these strategies are good or bad, make the necessary changes to the strategies, and then repeat the process. No matter what techniques you use, the closer you get to it, the closer you get to your goal.
Believe it or not, this list is not a comprehensive list of all its items. There are other, less important ranking factors, factors that have not yet been discovered or revealed by Google. Due to the nature of this post, we have deliberately omitted some very brief points, as there may be other explanations depending on the circumstances.
This article does not cover everything you need to know about SEO, but it is fairly straightforward in your approach. Using the strategies and tips presented in this post, you will be able to start the SEO of a website with great power.
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Working with Digital marketing, SEO services, and website design and Migrating services to PWA with a highly experienced team for years, َAvenger IT Next Generation has been able to meet the needs of people in various businesses and help businesses grow. Continuously updating their level of knowledge and exploring different markets has surpassed the pioneers in this field and incorporate successful experiences into their careers.
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