In advertising campaigns with your competitors, first, find their keywords- keyword planing!
Do you know what your competitors are doing to get on the first page of Google? How do they rank on Google and how much traffic do they have? What words do they use Google Ads on?
Knowing this information can be the difference between success or failure in Google marketing.
In this post, we’ll look at how to find competitors’ keywords and know how to use that information effectively.
What is competing for keyword research?
When we talk about competing keywords, we usually refer to two types of keywords:
- Words with which your competitor ranks well in search results
- Keywords that your competitor targets but have failed to rank.
Both categories can be strategy keywords SEO and Google Ads will determine you.
Four ways to use competitors’ keywords:
- Find your competitor’s keywords to compete for rankings in similar search results.
- Find and start targeting keywords that have not yet been targeted by competitors.
- Discover phrases used in your target market that you have never thought of before.
- Understand why your competitor’s website is higher than your keywords.
How do we find the keywords of competitors:
Before searching for a suitable tool that creates a list of competing keywords with a few clicks, it keeps in mind that competing with keyword competitors is not easy. Although tools can be extremely useful, you need to have a small booklet to compile a comprehensive list of your competitors’ keywords.
While there is no one-click tool to do keyword research, there are several ways to speed up your research process.
Top 5 Tools to Identify Your Competitors’ Keywords:
1. The HTML source of your website page
In your Internet browser, go to your competitor’s website and select a page to search for keywords. Then right-click to open the source page. In the opened window, the HTML code of the screen is displayed. Check the codes to find keywords in title tags, meta descriptions, keyword tags, Alt tags, and any meta tags. (Not all websites use keyword tags, but it’s worth reviewing.)
2. Screaming Frog Spider
Using Screaming Frog Spider software, you can easily analyze the SEO of your competitor’s site. Just download the software to your computer and use it to track your competitor’s website as the search engine does. You will receive a lot of information on the website, including metadata, image text, anchor text, title text, and much more. All of these components will help you find your competitor’s keywords.
3. Google Planner Keyword
All you need is an account to access the Google Planner Keyword tool in Google Ads.
Log in to Google Ads, go to Planner Keyword, and find “Find New Keywords.”
Then, select Search for new keywords using a phrase, website, or category.
After opening the form, click on the field below the text “Your landing page” and enter your rival’s URL, then click Get ideas.
By tracking this URL, Google now creates a complete list of keywords related to both web pages.
When Google displays the results, click the Keyword idea below the chart to see a list of competing keywords.
4. SEMRush
SEMRush has a great keyword tool that can show ranking conditions for any domain. This can be done simply by entering your competitor’s domain
SEMRush also provides an online URL for a page that ranks well in Google for each keyword, allowing you to know which content has helped your competitor rank in Google. And you can get useful information by examining that content, especially how you produce your competitor’s content and how to use keywords in the content.
More tools for competing for keyword research
Various online tools provide a list of keywords in your competitor’s PPC (for Google Ads, Bing Ads, etc.) with a quick search. Our favorite search tools are SpyFu and SEMRush, but the full list of tools and other options is below.
- FeedtheBot SEO
- Ahrefs Keyword Explorer
- BuzzSumo
- Moz Open Site Explorer
- Moz Keyword Difficulty and SERP Analysis Tool
How to use competitors’ keywords
Well, let’s say you’ve reviewed your competitor’s site, used the keywords of your choice, and now you have a complete list of keywords used by competitors. What next
There are several ways to use competitors’ keywords. Here are a few steps you can take to begin the process.
Some top options are:
- Use the information obtained to compete for competitive purposes to see how you grow against your competitors.
- Use competitors’ keywords to target new audiences and start producing new content accordingly.
- Find the new words you found in Google Ads Campaign Use it yourself, it will most likely increase your site traffic
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