Preface: SEO risks| Which risks do we accept and avoid?
Many online businesses have trouble understanding the benefits of SEO, so we need to understand it and accept /avoid the SEO risks. There is a lot of right and wrong information about SEO and optimization, which makes your decision more difficult.
Implement SEO techniques And seeing the positive results it can take months to understand this for people with SEO Not familiar, a little hard. However, SEO can greatly improve the presence of businesses in the online space.
Many business owners are naturally stressful about dealing with unfamiliar things, but if we look at it realistically, we will conclude that any decision in a business is at risk. Some of these risks drive the growth of many businesses and on the other hand, some risks must be avoided.
The key question is, which risks should be accepted and avoided in the SEO of a site. It is appropriate to state here clearly that the greatest risk a business can take is to completely abandon SEO. Now that we have clarified the matter, let’s proceed.
SEO Risks to be accepted
Test and make small and large changes to the site
The overall goal of SEO is to get traffic and ultimately to earn more. Without the users clicking on your site in the search results, such a goal will not be achieved. So if your website gets good rankings in certain keywords but no one clicks on them, those good rankings will have no benefit.
There can be many reasons for such a problem, and minimizing the problem will certainly take a long time. The only correct way to solve such a problem is to perform tests A /B. In this test, one of the variables such as page title or discrimination is changed and other parameters of the page remain constant.
The reason for this test is clear, but why is it a risk?
You may also encounter errors and failures in this test to get the best combination of page layouts to maximize traffic. During this test, you may make combinations that do not work well and this may even reduce traffic for some time.
This is a worthwhile risk because when you combine the ideal and the best, you can focus on the influential components and drive more traffic and more return on your investment.
Getting quality backlinks
Why should a website put a link from another website to its site and take the risk of leaving the site?
Backlinks are part of SEO, and most companies are interested in having more of it. Backlinks increase site rank And credits are found in search results. However, talking is not about having more, but often having a few quality backlinks is enough.
By linking to other reputable sites, you may lose a small percentage of your users in the instant, but you tell Google that you are referring users to the site to prove your posts. Are valid.
Keep in mind that linking to spam sites increases the risk of Google being fined and discredited. Also, generating a lot of backlinks on low-quality websites doubles the chance of Google being penalized.
Improve the site’s URL structure
Ideally, your domain name is short and contains only your company name. It’s also a short, easy name that can be easily remembered. However, the internal pages of the site also contain keywords in their URLs and partly represent the content of the page.
So you shouldn’t let URLs get out of your hands. If the site’s URLs become too long, the search engines will not fully display them in the search results. So it’s probably time to change the site’s URL structure.
Risk of Change ULS and Redirect 301 Inappropriate old URLs to new URLs often increase site rank and traffic. However, the site’s URL structure should be understandable and properly implemented by users and search engines.
Every website needs updating and redesign after a few years. Website redesign It can be risky and expensive, but it can also be time-consuming.
Your website may look very old and, although it is optimized for search engines, it is not easy for users to work with. In such circumstances, it may be necessary to look at the issue from another perspective and consider redesigning the website.
This set of changes, as well as the restructuring of the URL, along with the risk of losing site rank. Your regular users may also be unable to interact with the new site design. Google usually understands that every site has to be redesigned from time to time, so reducing site rankings in this situation is usually temporary, and after a while, everything is back to its former routine. You just need to be a little patient. Many customers get used to these changes very quickly. Also redesigning the site increases the chance of new customers.
Purchase of available or expired domains
Some website owners for some reason do not extend their domains and sell them . Buying old and redirected domains to your site is one of the ways to increase site authorization and backlinks.
There are a lot of risks involved in this, so you should be very aware of this. The domain you want should be relevant to your business and be fully professional and legitimate. Because pages in this domain probably still rank in search results and nothing can be more frustrating if users are redirected to completely unrelated pages by clicking on the previous domain.
Redirects also expired domains that contain spam content and often have inferior backlinks, increasing the risk of Google being penalized and dropping ratings drastically. This tactic is generally not very costly and can drive a lot of traffic to your site if implemented correctly.
SEO Risks should be avoided
Now that you are aware of the seo risks that are worth accepting, it is not bad to learn about other risks that are more harmful to them.
Use Doorway pages
Doorway Pages Are pages that serve as the gateway to directing users to the pages we want. Professional questions Avoid such pages, as their use constitutes a violation of Google’s laws, and Google will penalize visitors if viewed.
Only Google’s attention to such pages is enough to completely derail them from the SEO strategy. Google only allows pages to operate Doorway Allows you to provide users with original content like other standard pages. Generally, no reason to use Doorway Pages There is no risk and therefore do not accept the risk.
No use of neutral backlinks
You need good backlinks for your site and you should avoid bad backlinks. But what about neutral backlinks that have neither helped nor harmed you?
Neutral backlinks may not improve the site’s SEO, but they are not targeted by Google’s fines. In fact, with the advent of Google’s Penguin Algorithm, this search engine has realized that many backlinks to a webmaster are not under its control. As a result, Google will not be fined easily for sites with suspicious backlinks.
The only way to prove the backlinks of the site is bad is to warn Google through Manual Actions Webmaster announces your birthday. If you haven’t received any warnings in this area then your site’s backlinks are okay, though they aren’t credible enough to boost your site’s ranking.
You can through the tool Disavow Google will tell this search engine which backlinks to neutralize, but you should be very careful in doing so. If compared to Disavow Trying to back up all your inbound links may put your website at risk of reducing site rank.
Clear all or part of the content of the pages
It seems like deleting a page does not pose a problem, especially if that page is about a product that has been paused. Once a page is erased, not all keywords for that page are rated high anymore.
Instead of accepting the risk of losing a page’s rank, keep that page, even if the product presented on that page is no longer produced. In such circumstances, write a message stopping production and redirect users to similar product pages.
If you want to merge two or more pages into one, redirect all old URLs to your Redirect 301 landing page so that all previous pages are moved to the new page and you won’t lose any traffic.
Use the same keywords in anchor texts
Using a specific keyword in the encodings of a link makes sense since you are interested in ranking that particular keyword.
This solution used to be used by SEO experts, but unfortunately, it is also used by black hat SEO experts. To maximize the rank of a particular keyword, such queries would build many backlinks with only one particular keyword. Most of these backlinks are also from very few reputable websites.
For this reason, Google is inevitably opposed to this, and if they do, they will be penalized. Do not take such a risk at all and use a variety of text anchors for a URL in creating backlinks.
Making very little changes to the SEO of a site
Periodically updating the content of a site is a great idea. Google is very much interested in new and updated content. Even the smallest changes aren’t ignored by Google.
Making a lot of changes or on the other hand making very little or late changes to the site pages may be considered suspicious by Google and may result in site fines.
Site users also notice changes over time, and if they are not standardized, they may suspect your site to be of no value.
Conclusion: The balance between risks and benefits
SEO is essential for any successful business. There are many SEO risks, some of them worth accepting, but many of them also damage the company’s Internet marketing strategy. After all, not doing SEO on a website is a much bigger risk for a business.
Using social media to promote a business also has many risks. So before you enter any digital marketing campaign First, do enough research first to make sure everything goes well.