SEO Training | coaching SEO ( Video Included )

Are you able to SEO yourself? do you have appropriate coaching SEO? Is it possible to do SEO training and site optimization without any help from any coaching SEO? How do you find out which things in SEO do not waste your time? Which factors influence the ranking of sites? This comprehensive SEO tutorial will answer all these questions.

We know from experience that most newcomers have trouble understanding the basics of SEO and search engine optimization. Initially, there are many terms, rules, and guidelines for learning that, in the absence of familiarity, will make SEO a nightmare.

If you search for free SEO tutorials on Google right now, you will probably find several SEO guides. They are also certainly different approaches to explanation   What is SEO   And how it works, they have. The existence of this issue will also exacerbate this problem.   If you are also interested in SEO in private, you can contact our coaching SEO now.

What can you expect from this SEO guide?

Avenger IT Next Generation team and coaching SEO  have been active in SEO for many years, so each member of the team gained a lot of information at this time. Our information has been promoted to the top of Google results through participation in various studies, numerous challenges, SEO fixes, and websites. We have used this experience over and over again on the Avenger IT Next Generation website as well as our other clients’ websites.

This is not an easy task and requires a lot of effort, but the results are very valuable. The purpose of writing this SEO training(coaching SEO) is to find the right mindset for the SEO to get the right approach. This complete SEO training(coaching SEO) has begun from the most basic of issues and progresses to the most important aspects of SEO.

After reading this guide, you will gain a deep understanding of how to optimize the site for Google and other search engines. So if you are new to SEO and don’t know where to start and are worried about wasting your time and energy, then take a deep breath, pour yourself a glass of tea and then get ready to learn SEO.

What is SEO?

At first, you need to be aware of the definition of SEO and understand the cause of all this confusion.

SEO or search engine optimization is a framework of commands that can help you get more traffic to your website and rank higher in search results. SEO, like any other framework, has a set of rules, processes, and guidelines.

SEO has two main goals:

• First, make a website favorable to search bots so they can easily read, understand, and add site pages to their index.
• Second, make a website popular. This is related to an area of ​​SEO that is often underestimated. A website optimized for search engines should also be optimized for users.

This is the basic definition of SEO, which is quite clear and unambiguous.

Now assume that all websites are properly optimized and compliant   SEO Standards   Be. What happens in these situations? How do search engines rank these optimized sites in this situation?

This is where the fun aspect of SEO begins. For every word you can imagine, many websites are competing with each other to rank high in search results. Websites that are based on the most correct   SEO Techniques   Created, win the game.

Black Hat SEO vs. White Hat SEO, Which to Choose?

An official and true SEO program in the industry, known as SEO White Hat. SEO is a term used to describe a type of optimization that is free from any breach of rules.

To be clear, Google has a set of musts and shoulders that it has introduced as guidelines. If you violate any of these rules intentionally or unintentionally, you run the risk of being penalized by Google. The penalty means that your website is generally removed from search results or your site rank will drop sharply.

What is SEO Black Hat?

Black Hat SEO, on the other hand, is a term used to describe actions that go against Google’s standards and laws. The purpose of Black Hat SEO is to deceive search algorithms using techniques that drastically increase site rank in search results.

Which one to choose?

White hat SEO is the only logical way forward. Search engines have clever algorithms that will sooner or later identify these techniques and penalize sites for severe penalties.

Don’t trust anything that is said on the Internet, especially instructions or tutorials that promise quick results. SEO takes a long time to get good results, and once you get it, you have to work hard to maintain it.

Why is SEO important?

SEO is important for many reasons, but the most important reason is to get high rankings in search results and thus, more traffic. The traffic from search results is the most valuable type of traffic for any website because it is the most   User-to-customer conversion rate   Brings with it.

Searchenginejournal site survey of online business owners about the use of different digital marketing methods

According to the latest Google statistics, more than four million searches per second are performed in this search engine. Take a moment to think about what this number means and how it can make a difference to your business, especially if only a tiny percentage of the traffic from that site gets to your site.

Start learning SEO yourself

How Do Search Engines Work?

Now that we have come to a clear idea of ​​SEO and understand the importance of it in the success of our online business, we will go into more detail and explain how SEO works.

Since Google is the largest and most valuable search engine in the world, we use it in the following examples. Everything you do to optimize your website for Google also applies to other major search engines around the world.

How Does Google Search Engine Work?

Google has very good teaching of its approach to search. While they never publish details of their search algorithm, you can get an idea of ​​how Google’s search engine works by reading it. in the content   How the Google search engine works, we have covered this issue in detail. Reading this will help you to better understand the content of this tutorial.

Simply put, Google’s crawlers search the web and add pages to their index. When a user searches a phrase on Google, their algorithm tries to find the best answers and displays them on the search results page.

If there were only a few pages per search term, we wouldn’t have a problem, and Google would display all ten of those on its first page. But as mentioned, there are thousands of pages on a particular topic on the Internet, and Google’s algorithm is required to select the best and display them in order.

Many factors are used by Google’s algorithm. Brian Dean introduces a list of 200 ranking factors in his famous story. We are on the lite   Google ranking factors   We have introduced the most important ones.

If you’re new to SEO, you don’t have to understand all of these theories right now. There is a lot of information about this and we know that many of them are very confusing. Here are some things you need to understand:

• Google is interested in keeping users happy until they return to the search engine again and do more searches.
• Google users are happy when they get what they want in the fastest time possible.
• Google has been working hard to remove weak pages from its results, so it’s constantly updating its algorithm to achieve that.

Why is ranking higher in Google important?

Most of the traffic coming from Google comes from websites that are on the front page of Google results. As you can see in the graph below, 73% of the clicks are on the first page and the rest are on the second and third pages.

The great thing to note here is that 67% of clicks only rank one to five. So if you want traffic from Google, you should at least be at the top of the index.

What approach should we take in the site optimization process?

The best approach to learning and doing SEO is a one-stop approach. The whole SEO process can be categorized into the following four steps:

• On-page SEO: What content we publish on the website and how to structure it so that it is readable and understandable by search engines.
• SEO: How to ensure that search engines can access our website without any problems.
• Advanced Internal SEO: Additional settings applied to the site to increase the visibility of the search results.
• Off-page SEO: Linking and other techniques aimed at promoting the site and increasing its presence on other sites

Step One: ON-page SEO

Website optimization process ON-page SEO(  coaching SEO ) It starts. We will discuss this further and discuss it in more detail.

Best SEO Domain Solutions

The first step in this process,   Domain selection   Is. When choosing a domain for your site, note the following:

• Choose a domain that was memorable and easy to write. Avoid choosing domains with multiple words. One or two words in the domain are ideal.
• Avoid using dashes and other separators in the domain. If for any reason you have to use a dash in the domain name, don’t use more than one dash.
• Domains with the same title as with other keywords are no longer privileged. In the past, if you had domains called seotutorial.com, you had a lot of points for ranking better in the search result. But this factor no longer exists.
• The domain extension does not matter. A website, apart from its domain extension, can rank well. The most common domain extensions are .com, .net, and .org. But if your chosen name is not available with these extensions, you can use any other extension.
• Dedicated domains are better. It’s better to have your chosen domain hosted on your website, rather than being a subdomain of another platform. For example, mydomain.com is preferred over other domains such as mydomain.wordpress.com or mydomain.medium.com.
• The age of the domain is important. Older domains have higher rates of SEO than newer domains. Getting a site for a site with five or six years of life is easier than getting a new website. Of course, besides the domain age issue, you need to consider all the factors discussed in this tutorial. While other parameters are the same in comparison, a dating site is usually better ranked than newer ones.

What if we already own a domain and want to change it?

If you already own a domain, content, and website that has a visitor, it is possible to change your domain and brand without losing traffic and traffic, but only if the transfer operation is done correctly.

Isn’t it better to buy an old domain?

You can buy an older domain and enjoy domain life privileges, but be careful not to get a domain that has already been penalized by Google.

Can we move one or more domains to another to increase the power of the domain?

Yes, it is practical. If the domains you want are relevant to your domain and have not been penalized by Google before, you can move them to your original domain to build a more powerful website. We also recommend not to miss the impact of the domain on SEO.

What is the best platform for SEO to get better?

After choosing a good domain for your website, it is time to choose a platform for site development as well as a host to host it. Here we are not going to focus too much on this. Whenever you make your choice, focus on the same platform and get started.

While there are many choices ahead of you, the best platform for your website is SEO,   WordPress or Joomla are.

Currently, 59% of websites in the world are powered by WordPress. This platform has special features to build a website that meets SEO standards. It’s easy to use, and with just a few tweaks, you can make it even better.

Not all hosting companies are the same and their service quality is different. Choosing the wrong hosts can harm your SEO site   Allow. So be careful in choosing the host. For more information   Types of Hosts  Read on to make a wiser choice.

Website structure by SEO principles

The structure of your site is very important. A simple, well-structured site structure makes it easy for search engines and users to move to the website. Enjoying this feature will bring you a lot of SEO and site performance benefits.

To have a site with a consistent SEO structure, follow these tips:

• Group site content into logical categories. It all starts with a homepage, but then you have to create a rational structure for the rest of the site.
• Design the site as simple as possible. Avoid creating too many categories and subcategories, as this can be difficult   Duplicate content   Face it.
• Do not use more than two levels for site hierarchy. Creating high levels of website content will keep the content hidden from search engines, making it easier to access site pages by reducing levels.
• Make sure the names of the site categories are meaningful. When creating categories, use names that are meaningful and relevant to your products and services.
• Use SEOs that are consistent with SEO principles. Site URLs can be dashed, but underline is not recommended. The URLs of the site’s pages should be far from unnecessary and understandable.

For example, suppose you are a website about  Digital Marketing you have. Your blog posts can be categorized as SEO, social networks, clickthroughs, and more Content Marketing. Your site structure can look like this:

And URLs like:

• An example of a URL Category page: example.com/SEO or example.com/Social
• An example of a URL blog: example.com/my-seo-blog-post
• Example of a URL page: example.com/digital-marketing-services

The importance of content tailored to SEO principles

Content is king. You may have heard this phrase over and over, but it’s been true for a long time. Content is the most important part of any website. The content of the site must be of high quality, which means that it responds to users’ queries and keeps search engines satisfied.

If a website does not have good content, you will sooner or later fail regardless of any of the techniques you use to rank higher on Google.

What is good SEO-friendly content?

An SEO-friendly content is content that values ​​users and provides comprehensive answers to their questions. It also gives users a good insight and is also understood by search engines.

What is the keyword?

To produce content that is consistent with SEO principles, you first need to have a proper mindset of the keyword concept and understand its role in the SEO process. The keyword is anything that is typed by users in the search box and has significant value. A keyword may contain one or more words.

Search engines use keywords to better understand users’ intentions and keep them satisfied with search results. Notice the following keywords that have been highlighted:

• Marketing
• SEO training(coaching SEO)
• What is SEO
• The best seafood restaurant Paris  

Note that some keywords are very broad (such as marketing) and others contain two or more words (such as the best seafood restaurant in Paris ). These are called long keywords.

The following is a comparison of keywords with a broad meaning and long keywords:

Keywords with broad meaning:

1. They are very general for business.
2. They have a lot of searching.
3. They have many competitors.
4. Ranking and traffic to these keywords are very difficult. Visitors who come to the site through such words are not likely to become customers.

Long Keywords:

1. They are very special to businesses.
2. Have a little searching.
3. They have few competitors.
4. Ranking and traffic to these keywords are easy. Visitors who come to the site through such words are likely to become customers.

What is the role of keywords in SEO?

Every online job starts with a keyword. Whether it is the content of a site, a click-through ad, or a search term, keywords play an important role in getting started.

Through the process of indexing pages and storing them in their databases, search engines try to link keywords to pages that have the potential to provide a good response to the user. Your task as one SEO This is to make sure the keywords in the content of the page you are looking for are properly indexed by the search engines.

Does this mean that the more keywords your page has, the better your ranking?

Not at all. Extreme use of keywords or content created solely to get search engine satisfaction does not stand a chance of getting high rankings. What you need to get top rankings is high-quality content that meets SEO standards.

Quality content and SEO principles

From Google’s view, quality content must-have features. Make sure your website has the following features when you start producing content:

• Useful and full of information: If you own a restaurant website, you can publish information about your location, opening hours, contact information, restaurant menu, and a blog to publish events.
• More valuable and useful than other similar sites: If your website is about digital marketing education, make sure your site’s content is different and better than other sites and gives users more valuable information.
• Reliable: Show your site high reputation using independent research, quotes, links, and reviews. Writing a biography of your authors and publishing user reviews can greatly enhance your site’s credibility.
• High quality: The content of the site must be proprietary and not copyrighted. Keep in mind that site content should be designed to attract users and create a good user experience, not merely to generate search engine satisfaction.
• Top Contribution: Use colors, fragrances of life to give your website and images of yourself, your team and products. Be careful to avoid misspellings or obvious errors, as these can be distracting. There is also a lot of on-screen advertising that distracts users. Increase user engagement by using regular updates, comment form or social network widgets.

Consider the functionality and credibility of the content, and use these features to produce content. Next, consider keywords that users might be searching for and use within the content.

In addition to the above, the way the content is presented is also important. Just having content written by SEO principles is not enough and you need to consider other parameters as well.

Quality content should also have the following features:

• Good user interface (UI) and good user experience (UX) on any device.
• It combines high-quality features, citation, usability, and appeal. It is not mandatory to have all of the above, but just a combination of some of these.
• In terms of volume and volume of information should be better than the content that has been provided to users on the Internet.
• Will make users feel good. Our target users should feel good and be amazed by reading our content.
• Comprehensive answers to users’ questions and solutions to their problems. The information provided in such content must be complete and accurate.
• Information about such content should be presented to users in a very specific style.

What is a keyword search?

The last piece of the puzzle is finding keywords before we get into the main SEO issue of the website.

Searching for keywords is a process that helps you become aware of what users are searching for in Google to know what content generates their content. Searching for keywords is important before generating the content, otherwise, you will produce content that no one is looking for and is not interested in reading. In other words, you just waste your time.

There are various tools and techniques to search for keywords, and we have carefully discussed keyword findings. We suggest that you pause reading this and read the keyword search first.

Remember, search engines are not human, but computer software that uses complex signals to understand the content of the page. The most important of these signals are:

page title

Page title (<title>) is the first part of a page that users and search engines view when reading or monitoring pages.

Best Practices for Having a Good Page Title:

• Each page of the site should have a separate title.
• The page title must accurately describe the content of the page.
• Page titles are displayed in search results, so it should be engaging and let users know that the content of the page is related to what they are looking for, eventually clicking on it.
• The page title should be brief and useful. Longitudinally, it is suggested that the page title is approximately 60 characters long to be fully displayed in search results.

How to SEO and Optimize Page Title?

While the above recommendations are all related to SEO, there are other steps to optimize the page title as well, using keywords in the page title.

The keywords in the page title are important for users and search engines. Users can easily see the keywords in the page title, which encourages them to click on it. Search engines also view the page title and try to gauge how well they respond to users’ queries. If the keywords in question are present, they will continue to review the content of the page and analyze other factors for the page.

What you need to do to get users and search engines satisfied at this point is to put keywords in the page title. For example, if you are writing content targeted to SEO training(coaching SEO) keywords, the title of the page should be the same as the one you are reading.

There is no need to mention the site’s title in the page title, though if you don’t put it in the page title, Google usually automatically puts it in the search results. However, if you need to mention the site’s name in the page title, be sure to move it to the bottom of the page title. Don’t put the site name at the beginning of the title, as the page title should start with the most important components (keywords).

In the picture below you can see how Google website titled its Adsense page and started it with the Make Money Online keyword.

Page Meta Discrimination

Meta-discrimination is as important as the page title. All pages of your website, including the homepage, should have a separate description that describes the main content of the page.

Best Practices for Writing a Page Meta-Disclaimer:

• Avoid general discrediting such as “This page is about this topic”, instead of focusing on explanations that encourage users to click on your site.
• Use keywords in the description of the page, but don’t overdo it.
• Finally, limit the description of the page to 160 characters.

Unlike the page title, you can safely change the content of the page description. See descriptions of each page in Google results and make changes to make them more attractive to the user. In doing so, you can spy on your competitors and see what descriptions they have used for similar pages.

Keep in mind that Google does not guarantee the display of your inserted descriptions and may, on its artificial intelligence, display a portion of the page text that is more relevant to the search term as discretion in the search results.

In the previous image taken from the Google page, you can see the correct use of the discretion.

Header tags and page formatting

In addition to the page title and description shown by search engines and displayed in search results, other factors directly affect SEO. This is an important factor, the header tags and how the page is formatted.

As a general rule of thumb, headings should be used to guide users on important parts of the page and improve readability.

On the other hand, headings can help search engines understand the content of the page better. When they read the HTML code of the page, they identify the H1 and H2 tags and use the text used to understand the meaning of the page content.

Headings should have keywords as well as clear hierarchies. For example, the first header used in the text should be of type H1 (this tag is usually used for the page title) and the H2 and H3 tags can then be used for subdirectories.

For example, H1 is used for the title, H2 for the sub-topic, and H3 and H4 for the sub-categories of this topic. Look at the top of the page and see how the keywords are used in these headings.

The importance of site speed in SEO

One of Google’s site ranking factors is no longer covered by anyone, site speed. Websites that load faster have the advantage of slower sites. In other words, if everything is the same between two pages, Google chooses a faster website to display in a higher position.

The speed of the site affects both SEO directly and indirectly and there are many advantages for businesses with fast websites. Many statistics show that users are not interested in waiting more than 3 to 5 seconds to load a site (especially on mobile devices) and there is a direct relationship between site speed and user-to-customer conversion rate.

So in order not to extend this description, keep in mind that part of the site optimization process should be dedicated to improving site speed. This requires a lot of technical knowledge of website code and it is best to get help from a developer to make changes. Keep in mind that this is one of the costs that you should pay attention to.

If you want to get started and your site is a WordPress platform, be sure to check out the Speed ​​Up WordPress Sites page.

Mobile-friendly websites (Mobile Friendship) and SEO

At the end of the site’s On-page SEO check, you should consider the site platform on mobile devices. As the statistics show, the use of mobile devices is increasing and even on some platforms it is more than desktop.

Google recently announced that mobile searches surpassed the desktop, meaning that if you didn’t pay attention to mobile devices, you would lose half the potential to attract users.

What is a Friendship mobile website?

A website when it is a Friendship Mobile that has the following features:

• It can be used without zooming or horizontal scrolling.
• Google’s test passed the mobile-friendly test.
• Download it fast on mobile (less than three seconds).
• Allow users to access all the features of the site on their mobile like the desktop version.

In April 2015, Google introduced a new algorithm, Mobilegeddon, to ensure user satisfaction on mobile devices. This algorithm excludes websites that do not meet mobile standards from Google’s index.

To make sure that your website is mobile-friendly and has nothing to compete with other websites, we recommend reading the SEO content category.

Step Two: The Basics of SEO

So far, we’ve come to know parts of internal SEO such as domain name, website platform, website structure, and page optimization. Below we will discuss some of the technical aspects of SEO. SEO has one goal – to ensure that search engines access important pages of the site so that they can load without any problems.

User and XML Sitemap

Google recommends that you provide a site map that contains links to important site pages or, if possible, all site pages. You can also make this site map available to users and put it in the main menu or footer of the site.

In addition to helping users, Sitemap can also help Google find and process web pages easily. To do this, create an XML sitemap and submit it to Google and Bing search engines through the search console.

An optimized site map should contain a list of all the pages that search engines need and no links to duplicate or worthless pages. In many cases, site tags and archives are not included in this list.

Google Webmaster T00ls and Bing

One way to find out how our site is viewed by search engines is webmasters. Google and Bing search engines have created this tool for users and made it available for free.

You can use this link to access Google’s webmasters (recently renamed Google Search Console) and use this link to access Webmasters’ Bing. If you haven’t used this tool yet, make an account in the first step and record the site map address in this tool.

Webmaster tools can provide valuable information about your website. You can see the site rank in different keywords, the number of backlinks to your site, the number of pages indexed by the site, monitoring errors and more.

Robots.txt file

The Robots.txt file exists in the root directory of any site and can be used to guide search engines on which files and paths they can monitor and index.

In normal mode, it is enough to configure this file only once and there is no need to change it regularly. For your convenience, there is a tool to test this file in Google Search Console and you can check it. This tool when accidentally in front of the door  Googlebot’s  Take a particular route, very useful.

Log into the Google Search Console account and click on the robots.txt tester in the Crawl menu.

Page 404

What is Page 404? This is the page that users encounter when entering an invalid URL from the site.

What is the Importance of Page 404 in SEO? Keep in mind that SEO is about the effectiveness of a site and facing users with a no-exit end is not a good approach. Page 404 should be useful and provide alternative ways to provide users with the information they need.

To read more in this field   Error 404 and its impact on SEO.

Step Three: Advanced On-page SEO

implementation of   SEO Basics   And the technical part of it guarantees the good condition of the site, but the whole optimization process is not limited to these. There are many other steps to improve SEO and SEO   Increase site rank   There are search results.

In this section of SEO training(coaching SEO), we look at internal links, Rich Snippets and Schema, multilingual websites, page views, and Mobile Accelerated Pages (AMP).

Internal linking

What is Internal Linking? This is to link to other parts of the site on one page.

Internal linking is a pretty straightforward concept and is often introduced except for SEO basics, but since many webmasters make many mistakes in this process, we decided to include it in advanced SEO. Let’s check. The following image shows a comparison between good and bad internal link strategies:

What is the purpose of internal linking?

Internal linking is done with two major goals. They help guide users a lot and point users to go to other parts of the site for more details. They also help search engines discover more pages from your site and better understand the meaning of pages.

Best SEO Solutions in Linking

• Put the internal link where it’s important, not just unreasonable.
• There is no limit to the number of internal links per page, but don’t overdo it. Obviously, the longer the posts, the more internal links are likely.
• For internal links to be valuable, they need to be in the text. Internal sidebar or footer links are not worth much.
• Write an optimized text anchor for internal links. Internal links can include keywords and there will be no penalty. However, using a combination of optimized and non-optimized text in internal links is always the best option.
• Nofollow tag   Do not add (nofollow) to internal site links. All internal links must be Falcon type.

For example, as well as more information on impact   Internal links in SEO   Read.

Rich Snippets and schema

One of the modern ways to increase site content and rank it on Google is to use Rich Snippets and schema.

What is schema and why should we care about it?

Structured data is a way to refer your content to search engines. One of the challenges that search engines face is understanding the content of a page and skimming can help a lot.

As stated by Google, structured data can make the site better visibility in search results and displayed in Google’s knowledge graph. This helps to improve the chances of the page being ranked zero in search results and as you know this is a great advantage for the site.

Structured data can be added as tags to HTML pages of pages or executed via JSON script. To read more in this field   Structured data   Read. You can also use the tool to test inserted tags   Google structured data testing   Use Google.

Multilingual SEO sites

Many websites display their content in several different languages ​​and while this is perfectly normal when it comes to SEO, you need to keep in mind a few things:

• Don’t use automatic translators to translate content into different languages. Your content must be of high quality, but these translators are poorly read and often do not follow grammar.
• If you intend to multilingualism the site, return the content manually and page by page in other languages.
• To avoid duplicate content problems, you need to properly implement SEO settings and use the hreflang meta attribute correctly.

The hreflang attribute is a way of telling Google that your content is available in several languages. Google will use this information and display the correct version according to the user’s location and language.

Implementation of hreflang is one of the advanced topics of SEO and requires technical knowledge to implement it. If you want to present the site content in different languages, read on  International SEO sites   Read on.

SEO and Paging

There are many things that your page or post is too long and you may want to split it into several pages. As well as the support of most content management systems for pagination, there are some SEO points to consider:

• Google is aware that other parts of the page are part of the homepage.
• All backlinks should be given to the front page.
• You should avoid the problem of duplicate content.
• Google always leads users to the front page of this series of pages, which is quite logical.

The page setup is easy. Just put rel = “next” and rel = “prev” in their code to create links between pages. To read more in this field of SEO and Paging.

Accelerated Mobile Pages

In the first part of this SEO guide, we talked about the importance of having a Freundlich mobile website. Mobile Accelerated Pages (AMP) is a new way of presenting information on mobile devices.

Google has introduced a new form of HTML called AMP HTML to speed up access to mobile web pages. AMP HTML is similar to HTML but offers more controls for faster page loading on mobile devices.

Google is using AMP for news and article search results, but AMP will also be used for other types of content. Now the eBay website is migrating its pages to AMP and this is happening day by day on other major websites.

The AMP format is also used by Twitter and other major websites. Facebook has introduced a similar technology called Facebook Instant Articles.

Even if you are not a news publisher, you should still prepare your website for AMP compatibility. If you do not have the technical knowledge to do this, you need to have a web developer or plugin for your site.

Stage Four: Off-page SEO

No SEO strategy without Off-page SEO   it is not complete. SEO novices should understand that a comprehensive SEO program has two main parts: internal SEO and external SEO.

Internal SEO is related to the site’s settings and changes (as described in this guide so far), while external SEO is about promoting the site and how to get the most attention and visibility on other sites.

What is Off-page SEO?

External SEO contains techniques and techniques that you can use to convince search engines that your website will be better for other users. In the SEO world, this is the form   Backlinks   Translated. also, Linking   Also called it.

Why is Off-page SEO important?

To better understand the importance of external SEO, consider the example we mentioned earlier. If many sites are targeting the same keyword and they all have good internal content and SEO, which one will rank higher in the search results?

The answer to this question is easy. A website that does better on foreign SEO will get higher rankings and more traffic.

Why are backlinks important?

Google’s co-founders had to decide how to rank pages in Google search results when writing its first algorithm.

In addition to taking into account all the factors discussed so far, they came up with a new idea: Web sites that are referred to more often (more links) by other sites are probably more relevant and useful to users. They are more useful, which is why they deserve to be ranked higher.

This is a very simplified version of Google’s basic algorithm, but its core idea remains. Websites that have more links than other sites are likely to rank higher than their competitor sites and get more traffic from Google.

Over the years, webmasters and searchers have been trying to trick this algorithm and create backlinks for Google’s consent (Black Hat SEO). This has led to a lot of worthless sites and spam being ranked high in Google. This has caused Google to add more rules to its algorithm and to consider other factors such as the quality of backlinks.

What is a good backlink?

A good link that boosts your site’s ranking has the following features:

• A Natural Link: This feature means that the link is naturally created by a webmaster because the webmaster of that site believes that linking to your site will make their content more valuable and help their users get more details. Read about the topic of content.
• Created from a Related Website: If your website is SEO, it is natural to get backlinks from websites active in digital marketing. It is not natural, then, to get links from fashion websites or related topics.
• It comes from a trusted Google website: Not all Google websites are on the same level. Google is interested in quality websites and backlinks from such websites are very reputable.
• Not Monetized: Links that have been monetized or exchanged will cause you trouble soon.
• It’s not taken from a low-quality website: In general, backlinks to websites that have no original content and are full of external links without any inbound links are worthless and not credible in search engines.

Not a bad link and why should we avoid

them?

A bad link does not have the characteristics of a good link. Usually, bad links are paid for or bought in the form of texts on poor quality sites just to trick search engines.

It may come as a surprise to beginners, but many websites on the Internet are created solely to publish poor content and external links. But what is the problem with such links? Too many bad backlinks to a website can be penalized by Google. Simply put, your site’s rank will experience a sharp drop in code and no more traffic. Google’s trust will also be lost.

What is Google Fine?

Google has introduced two types of penalties to protect the integrity and quality of its search results: manual penalties and algorithmic penalties.

Manual penalties occur when the Google search quality review team is penalizing a site for violating its rules. When a website is penalized, it will lose all or part of its ranking. Usually, the webmaster can see why his site is being penalized in the Google Actions Console’s Manual Actions section.

To return to Google’s index, the webmaster must manually submit a review request to the Google search quality review team after troubleshooting. Accepting a review request and removing the fine will not mean returning the website to the pre-fine results.

Algorithmic fines occur automatically, resulting in erroneous and violated rules that are automatically checked by Google’s algorithms. To exit the algorithmic penalty, you need to make the necessary changes and wait for the algorithm to be reviewed again.

Google penalties are usually from animal-like names Panda, Penguin Or HummingBird On the page Google Algorithms  You can see a list of them.

How to get quality backlinks for your site?

Good backlinks are important to the success of a website’s SEO, but how do we get such links without any risk?

This is explained in more detail on the backlink page, but here are some ideas for backlinks:

• Don’t look for backlinks that are easy to get. Hard-earned backlinks are usually more valuable.
• Just look for backlinks from sites that are better than you in terms of traffic, quality, content, and credibility.
• Don’t trust anything you read and don’t link to a platform made only by backlinks.
• Deliberately use guest posts and do not waste time and energy on guest posts that no one reads.
• Use social networks to get more site content. Sharing links on social networks is not like backlinks, but using them can greatly help increase user engagement on the site.

In addition to the above recommendations, note the following:

Don’t be afraid to give links to other reputable and high-quality websites in your field. How are external links related to getting links?

Webmasters(coaching SEO) usually check their stats, incoming traffic, and backlinks, and if they see traffic and links from a website, they may want to compensate you. For those who think this is link exchange, let’s just say no, it’s not. First of all other webmasters do not have to compensate for your favor and secondly, this is the method suggested by Google in the user engagement guide.

Also one of the straightforward ways to make sure the webmaster knows about your content and links is to email them. During this email, you can let them know that you are interested in their work and that is why you have included a link to their content.

You do not need to ask them directly to give you a link, but it is often the case that they will give you a link to make up for it.

How long does SEO take?

Whether you are planning an SEO site or hiring an SEO, you should understand that the expected results in SEO are not overnight.

As in the entry, How long does SEO take   Also mentioned, getting SEO results is time-consuming, as any changes you make to Google’s evaluation and consideration of them will take time. So any changes you make to your site’s SEO today, it may take months for Google and other search engines to properly view it and increase site rank.

The same is true of links. When quality backlinks are viewed by Google monitors, you need to go through an evaluation process to finally be rated as a positive signal. No one can provide the right time to view SEO results (increase traffic and rank). But in general, it can be estimated between three and six months.

So it’s very important to be very patient in viewing SEO results and focusing on SEO, content and user experience. Positive SEO results will sooner or later be rewarded for your activities. People who aren’t patient enough often get frustrated and drop SEO before seeing results. But those who work consistently are the ones who succeed in the end.

SEO Tools and Resources

You need tools to manage SEO better. There is a lot of data to analyze, as well as many criteria to consider that make it impossible to do this manually. So you also need SEO automation software to reduce the workload.

There are hundreds of free and paid tools on the Internet that we have used through our jobs. The most important of these tools on the page SEO Tools We have introduced. By reading this page you will learn about most of the tools you need.

Conclusion: Summary and next steps

SEO and Digital Marketing are a set of rules that are constantly changing over time. Each week, new algorithms are added that directly or indirectly affect SEO. But the fundamentals of SEO / coaching SEO have remained unchanged for the last 20 years.

In short, we can say that SEO is about satisfying users and providing a response that suits their needs. This response should be provided through quality content and a simple, quality website.

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