Have you ever been familiar with marketing concepts, such as B2B or B2C? Do you know the difference between B2B and B2C marketing? What is the meaning of B2C marketing? What are the types of B2C strategies and how to implement them?
If you intend to be an entrepreneur, you must have heard these concepts. But if you haven’t heard these meanings, we have to tell you that this time we at our blog have gone to marketing content and the meaning of consumer marketing or B2C. In this article, we are going to talk about B2C marketing concepts and strategies and how to implement them. So be with us.
What is consumer marketing? What does B2C stand for?
Consumer marketing or B2C, which stands for Business-to-Consumer and means direct communication between companies (business) and customers (consumer). The consumer is the person who buys the product to use it.
In consumer marketing, the customer only pursues his personal goals from purchasing the product. B2C marketing is a very personal process where the final decision maker is just one person, which does not take much time.
One of the examples of very successful consumer marketing is digital goods. This website provides users with various products and a full introduction of product specifications, along with quality photos. They can also compare and buy the products they want online without spending extra time. In this way, both parties benefit.
In B2C marketing, it is possible to increase the speed of customer acquisition. But you have to plan to keep these customers. The more successful your marketing is, the more your product sales will increase.
What are the differences between B2B and B2C marketing?
B2C marketing is the opposite of B2B marketing. In B2C marketing, a final recipient is a person. But in B2B marketing, each business is directly related to another business.
Among the other differences between these two models, the major connection of consumer marketing is related to the Internet. Considering this issue, the marketer must have complete information about new advertising techniques and the virtual world. In this case, it can offer its products or services to customers and provide them with sufficient information about the products.
In consumer marketing, the final decision maker is only one person. But in the B2B model, for business owners, the products themselves have a very high risk, and they have to spend time, money, etc. for each part.
If we want to briefly talk about the differences between B2C and B2B marketing :
- Consumer marketing focuses more on emotion because it is directly related to the end consumer. But B2B marketing focuses more on logic because it needs to be approved by a group and financially justified before a purchase is made.
- In consumer marketing, the consumer needs digestible information in summary. What matters in B2C is the attractiveness of information and advertising. But in B2B marketing, information should be granular and detailed. Even briefing sessions should be held for it.
- In B2C, the consumer may follow one brand, but if a newer and more exciting brand comes along, he will easily leave the previous brand and go for the new brand. In this style of marketing, loyalty means nothing. But in B2B marketing, most marketers give useful content and information to their customers and create value for them and try to build a relationship that won’t break with one or two mistakes.
- In consumer marketing, the first and last decision-maker is the consumer, but in B2B industrial marketing, before the purchase is made. An agreement must be reached with many people such as financial advisors, shareholders, managers, etc.
In B2C marketing, it is possible to increase the speed of customer acquisition. But you have to plan to keep these customers. The more successful your marketing is, the more your product sales will increase.
Siavosh Kaviani
Types of B2C marketing strategies; Implementation of b2c marketing
In this section, we talk about 8 types of B2C marketing strategies and B2C marketing implementation methods. But it is better before talking about the types of B2C marketing strategy, we must first answer the question, why do we need a strategy for sales in B2C marketing?
A B2C marketing strategy will help you prepare for sales. A b2c marketing strategy with professional foresight is very effective in responding to customers and expanding the market.
Consider the buyer as a living person and communicate with him.
For example, in content marketing, consider your audience as human being who has feelings and you want to communicate with them! Not creatures like ATM robots, which only pay you cash for products.
So if you’re writing blog articles or posting on social media, create content that aligns with your brand and connects with your target audience on a human level.
Holding creative and attractive competitions
Another way to attract customers is to hold creative and attractive contests on your blog or social networks. What is important in running a contest is to follow all contest rules on whatever platform you are on. In addition to running the contest correctly, communicating with the target audience so that they send you their comments will increase your interaction with your audience.
Maybe include an expensive and tempting prize for participating in a contest that has nothing to do with your business! For example, let’s say your business is about holding different courses, but your prize for the winner is a flat-screen TV. Your prize is indeed very tempting, but it has nothing to do with your courses, and as a result, you will not reach your desired goal of attracting more customers.
Add a free offer with every purchase
That way, you’re assuring people that they’re getting something extra without paying more! This strategy is a win-win for both parties! You get paid for your product and the customer gets a reward for buying it!
SEO prioritization and targeting for searchers
Many entrepreneurs don’t think about their users when they update their content and assume that all Google searches are the same. But it is not.
For example, to find a new mobile phone, you might just search for its name. But if you want enough information about it, you will add the word “specifications” to the beginning of it. So depending on the activities you do, your keyword will change, and you will create new content accordingly.
Normally, you might generate content for all searches. But with proper and targeted optimization, you target your audience. This will make you more visible on the Internet, and as a result, it will help your branding a lot.
Creating a customer club
The customer club allows you to interact more with your customers and upgrade your account level. This stage is called the customer loyalty stage. The customer is rewarded by you for their efforts to raise the level of the relationship. This will increase the interaction between you and your audience.
Using social networks in consumer marketing
In today’s digital world, many brands have found great success using social media. If you don’t have money in your budget for social media advertising, focus on your B2C marketing strategy.
Communication with influencers
Influencers or influential people are figures seen in social networks who can have a significant impact on people. With their help and support, you can increase your audience.
Invest in mobile marketing
Most people don’t have a tablet or a desktop laptop, but they often have a smartphone and do all their computing on it. This is why mobile B2C is at the top of things. It is better to check your produced content with a mobile phone so that there is no problem in terms of display.
In B2C marketing, the level of our relationship with the customer is very important. The better our relationship, the more successful we will be in business. In business, the best customers and attracting and retaining them are very significant. The use of CRM software is very effective for us in implementing various campaigns, introducing and specifying sales procedures and processes that are repeated more typically. Of course, the advantages of using CRM software do not end there. This software can be used to respond to the needs and satisfy the customer’s demand, create and implement an active strategy and a strategy that reduces costs and deepens the relationship with the customer.
