Preface
what is bounce rate ?: I came, frustrated, and then left.
This is the definition given by the bounce rate by the famous SEO expert Avinash Koshik. But what does Bounce Rate really mean? Have the user jump (Bounce) Can it? Does it mean clicking on the back button after logging in or beyond? What can be interpreted from a single page by observing the bounce rate?
In this article we will tell you that Bounce Rate What does it mean and how can it be investigated and reduced?
What is the Bunce rate?
bounce rate is a measure of the rate of users who log into the site and have virtually no interaction with it. So these users do not click on the site menu, the Read More option or any internal links on the page.
This means that the Google Analytics server or any crawler platform installed on the site does not register any user participation for the site. Such visits are limited to one page and the user does not visit other pages. The bounce rate can be one of the criteria for measuring the quality of a page’s content and how much users want to link to it.
What Is An Exit Rate?
The exit rate is the percentage of visitors who leave a website from a particular page after visiting, at least, one other page of the site.
This theoretical definition does not always coincide with how analytics programs calculate and display the exit rate.
Google Analytics, for example, uses the following formula to calculate the exit rate on a page:
Single page exit rate = Number of page exits / Number of page views
The number of page views used in the formula includes single-page visits. By doing so, the exit rate as displayed in Google includes the bounce rate.
You might be tempted to start optimization by picking pages with exit rates higher than the site average.
What Is The Difference Between Bounce And Exit Rate?
Bounce and exit rates might sound similar to each other, but they measure different visitor behaviors on a website. The bounce deals with a visitor’s first impressions of a website. It measures the effectiveness of a landing page design and copies to persuade visitors to remain on the site and take a particular action on the landing page. Exit rate, on the other hand, is used to detect breakdowns in the process flow on the website.
How does Google Analytics calculate the bounce rate?
According to a Google statement, this system calculates a bounce rate:
Bounce rate is the result of the division of cement (Session) It is a single page overall sessions, so that one-page sessions only allow the user to view the same page and no other request is registered on the Analytics server.
A high bounce for a site can be in three ways:
- The quality of content is poor and there is nothing encouraging to invite users to participate more.
- Users do not agree with the content of the site and as a result, they are reluctant to interact with it.
- Users find the information they want and no longer want to go elsewhere.
Below we will explain more about the meaning of the bounce rate.
Bounce rate and SEO
There has been much debate about whether or not the bounce is one of the SEO factors. We do not personally imagine that Google will use Google Analytics data to rank the sites. Because if the system is not properly implemented, the data will not be reliable. In addition, the bounce simulation is not difficult.
Fortunately, several people in Google have also stated that Google does not use analytics data in its algorithm. But at the same time, the bouncing is important for search engines, as this type of return to search engines is probably one of the ranking factors.
From a comprehensive SEO point of view, every part of the site should be optimized. So attentive site analytics can help a lot to optimize the site and hence the issue with SEO. It is closely related.
How to interpret the bounce rate?
The amount of bouncing and how good or bad it is depends on the purpose of creating a page. If the purpose of creating a page is purely informational, then a high bounce rate is not a bad thing. Certainly you are interested in more users reading the site and you can use newsletters.
But when users go to the relevant page for the sole purpose of viewing the site’s contact information, it’s not surprising that they close the tab after viewing the information. In such a scenario, no user engagement signal was given to Google Analytics and therefore considered a bonus.
One of the creative things about blogs is that you define a section as new users in Analytics. If the bounce rate is a high number among new users, it is best to find a solution to reduce it. Because you’re definitely interested in getting more new users to the site.
If the goal is to create a user-friendly page for the whole site, then, in this case, a high bounce rate is not a good thing. We think you have a page on your site that aims to get users to subscribe to the site newsletter.
If the page has a high bounce rate, you should optimize the page. You can probably take a big step in reducing the bounce rate by just adding a more attractive button to subscribe to the newsletter.
But there are other reasons for the high bounce rate of such pages. In cases where you have persuaded users to log in for false reasons, it’s no wonder you get a high bounce rate. They certainly expected to see something else on the website.
On the other hand, if you have clearly defined the purpose of the page from the beginning and attracted the right users accordingly, you will surely experience a low bounce rate, as incoming users will be more motivated to subscribe to the newsletter.
Bounce and conversation rate
If you look at the bouncing in terms of conversion rates, the bounce rate can be a measure of site success. For example, if you have redesigned your site to optimize your conversion rate, consider the bounce rate pages. If you encounter an increase in bounce rate, then there have been some mistakes in site design.
It is also best to check out the most popular bounce rate site pages. Which pages have a low bounce rate and which one has a high bounce rate? Compare these two categories together and get some positive tips from low-bounce pages.
Another aspect of the bounce rate is looking at it from a referral traffic perspective Site. Which one of the traffic sources leads to low or high traffic? Can you justify the reason for this? Also, if you are launching a campaign in Adwords, it is best to take a special look at the bounce rate.
Be careful of abnormal bounce rate
We’ve seen a lot of websites that have had an abnormally low bounce. Such a situation is an alarm for you. Because Google Analytics may not be properly implemented. A few factors are affecting the bounce rate, and Google may consider them to be part of the site if they fail to implement them.
Usually, a low bounce rate, which seems to be abnormal, is due to sending the wrong signals to Google. Pop-ups and automatic video playback are some of the factors that can lead to these abnormal bounces.
Of course, if you have defined scenarios where scrolling is considered to be a partnership, getting a low bounce rate is quite natural. This indicates that users often scroll the site vertically and read its content.
How to Reduce the bounce rate?
The only way to reduce the bounce percentage is to improve and make the page more attractive to increase user engagement. In general, the bounce rate can be seen from two perspectives: from the source of traffic and from the page view.
If your site’s bounce rate for a particular traffic source is too high, you should look at the expectations of users who came from that site. We think you have a banner ad on another site and the bounce rate of the site is very high. Such situations are the result of failing to meet their expectations when you click on your banner.
Review your Ad and match its content to what is on the page associated with your site. In the absence of a logical relationship between these two contents, one of them will be changed so that they are both aligned.
If your page is in line with user expectations but still has a high bounce rate, you should be careful about the page itself.
How valuable is page content? Is there a call to action button at the top of the page? Are there internal links to related pages? Is it easy to work with the site menu? Does the page invite users to view other sections of the site? These are all things you should consider when optimizing site pages.
Other points to consider in reducing your bounce rate include:
Content Optimization
One of the easiest ways to reduce the bounce rate is to optimize site content Is. Naturally, the better content you have to offer, the more users will pay attention to it and will likely go to other parts of the site. If your website is store-type, this will increase user trust, branding, and sales in the future.
Content relevance is also very important to users’ wishes. If your website is about selling camping equipment, there is no place for political news. If you make such a mistake you will face a high bounce rate. Content production requires careful planning to attract users.
Readable content
In addition to the content itself, its readability also plays a key role in reducing the bouncing. Websites that have a lot of textual content may contain a lot of information, but if this information is not properly structured, users will not be interested in reading it.
Make sure to use different headlines, images, videos, and quotes when creating content. There must also be a balance between the content of the site and its design.
No pop-ups
Nothing like pop-up windows will frustrate users of a site. Pop-ups lead to distractions and have a negative user experience. Pop-ups should be used in place and should be kept to a minimum and effective.
Targeted keyword optimization
Reducing the bounce percentage always requires a combination of several distinct tactics, but one of them is the targeted use of keywords. The keyword selection key is to establish a link between the user’s wishes and the content provided. You shouldn’t just use a lot of keywords in your page title and body for the purpose of satisfying search engines.
The keyword that leads users to the site but the content of that page from the site is not a good keyword to satisfy the user with the purpose of searching for that keyword is the result of increasing the bounce rate.
The best starting point is to use valuable keywords. But how do we find these keywords for the site? It’s not as complicated as you think. There are many free and paid keyword finding tools that you can get help from. Among the free tools for this can be found in keywordtool.io Cited.
Meta-discrimination optimization
Meta-discrimination Are descriptions that are usually displayed at the bottom of the page title in search results. These descriptions help to better represent the content of the page and thus are effective in attracting traffic.
Meta-discredits do not directly affect site rankings, but providing keywords and accurate information leads to users entering the site causing less buzz.
Conclusion
The bounce rate is a benchmark for analyzing your online marketing efforts. This benchmark tells you how much you have met users’ expectations. As we explained, leaving users and not contributing to site pages is not a bad site.
So you can decide which pages need more attention using the bounce percentage parameter. Meeting user expectations and making pages more attractive to invite users to view more pages results in a great website. We all know that a better website will certainly rank better.
In the end, which metric you use depends on the context of your analysis and your optimization goals.
To avoid, however, focusing on aggregate bounce and error rates. Instead, segment your data and target specific pages to find holes in your funnel and problematic areas.
Lastly, consider the bounce within the context of your overall site structure and design. Pages that don’t lead to further clicks are often perfect spots for optimization.
