Preface
External Links are hyperlinks that are referred to as another domain. In folk terms, if another site puts your site link in its pages, that link is an external link to that site. If you also link to another site on your pages, that link will be an external link for you.
SEO experts estimate that there are between 100 and 200 elements that Google and other search engines consider as part of their algorithm to calculate your site’s position on search engine results pages. Internal and external links are a small, but important, part of this exercise, in the big scheme of things.
Sample Code :
<a href="http://www.external-domain.com/"> Link Anchor Text </a>
What is an external link?
An external link is a link pointing to another domain.
- Most SEO experts believe that external links are the most powerful index of site ranking.
- External links play a different mechanism for page credentials than internal links, because another site, not you, is linking to your pages.
- Most SEO experts believe that the title tag in the links has no role in ranking the pages.
Optimized External Link Format
Use descriptive terms related to the subject of that page in your external link to help users and search engineers gain an initial understanding of the content of that page. Don’t always try to use a specific phrase in external links, as this is one of the spam indexes. Instead, use a variety of words to link to other domains to enhance its capabilities for search engines.
Highlights of SEO in External Links
Investigating the effective parameters of search engines shows that getting external links is one of the most important goals in getting better rankings for websites. The idea comes from the fact that getting external links is a relatively difficult task in simulating a site’s credibility and is, therefore, one of the ways that search engines can use it to determine the credibility of a site. The idea was first used by the Alta Vista search engine and then continued by Google.
Google first explained this by introducing PageRank. In the PageRank calculation algorithm, backlinks played a key role in determining it. The page with the most and most reputable links was chosen as the most popular page. This rule was also used to display index results when searching. Of course, this algorithm is more sophisticated nowadays and it is not as easy to apply and other factors reduce the effectiveness of external links.
Nowadays search engines use many variables to determine the value of external links, some of which are:
- Backlink site credibility
- Backlinks Popularity
- The link between the source page content and the linked page
- Anchor text The text anchor used in the link
- The number of links given to a page of the site in the source page
- The number of links given to a site’s domain in the source page
- The number of changes made to the text of external links in a page
- Ownership relationship between source and target page
In addition to the above variables, external links are very important for the following reasons:
Popularity
Unlike the less interesting parameter of site traffic, which is also difficult to measure for search engines, the external link parameter is more stable and easier to measure. The reason for this is that the site traffic is stored in the cache of the site server and is completely hidden from the public, but there are external links within the web pages and it is very easy to see.
For these reasons, external links are a symbol of a page’s popularity. This parameter, along with the linking parameter between pages, gives a very reliable output that search engines use to rank sites.
Link between pages
Links are indications of links between pages that search engines are aware of. The text of the link, or incarnate, is written by humans and usually has a lot to do with the content of the linked page. In many cases, the text is too short or the URL of the page is relevant.
Links can be a good indication of the link between the source and destination pages. Links tend to link to similar pages, and search engines use this to validate site content. So mentioning a source or similar related external pages can also be very effective in increasing the credibility of your site.
However, different situations can cause a link to be thought of as internal instead. For example, if a site has subdomains or directories that host different sites on that domain (e.g., a site that hosts numerous blogs or homepages, or business sites). For example, the site avengering.com could have different blog subdomains like seo.avengering.com, webdesign.someplace.com, etc. Although all these sites are internal to the site, some services may consider them external links.
How to evaluated external links
Main search systems measure the value of outbound links with the help of the following specific metrics:
- The number of references to the same page on the source site;
- The domain trustworthiness;
- The page popularity;
- The relevance of posted content on the source and target pages;
- Root domains number that links to the target page;
- The anchor text.
what is the difference between internal and external links
Understanding and using the difference between internal and external links strategically as part of your overall digital marketing plan is an important part of SEO. Each type of link has its place in a strategic SEO plan aimed at boosting your position on the search engine results page.
External links point from one domain to an entirely separate domain. They may be links from your website to another website to provide additional information for readers, or they may be links from your website to an affiliate program. Links from other sites into yours can also be called external links, although the preferred term is “inbound” links, to distinguish them from links you’ve added to your site that connect to other sites.
Internal links only point within your specific website or domain. The menu bar at the top of your site includes internal links. Links from pages on your site to your contact page are another simple example of internal links.
In summary:
- External = links that point to a separate domain
- Internal = links that point to content within the same domain
So External links may help readers more than you but Internal links can build your SEO.
Conclusion
Although the definition of an external link may vary from site to site or from person to person. An external link is any link that goes to a different domain. For example, example.com and someplace.com are considered external links to avengering.com.
An external link page is a link on your site pointing to another website.
It may take time to build your links and fix any that are broken, but all of your efforts will pay off in the long run by a boost in traffic and position on the SERPs. And that makes the effort worth it.
External links point from one domain to an entirely separate domain. Internal links only point within your specific website or domain.
the most Important metric to evaluated externals are :
- The number of references to the same page on the source site;
- The domain trustworthiness;
- The page popularity;
- The relevance of posted content on the source and target pages;
- Root domains number that links to the target page;
- The anchor text.
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