what is google penalty ?
A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The google penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.Google penalties can result in the drop of rankings for every page of a site, for a specific keyword, or for a specific page. Any drop in rankings brings with it a major drop in traffic for the site.Google Penguin 4.0 Update.As a result, many websites are being penalized for violating Google’s guidelines.
According to Matt Cutts, over 400,000 manual actions are being initiated every month by Google. That’s not all. Numerous other websites are being penalized by algorithmic updates such as Penguin and Panda. What’s interesting is that only about 20,000 webmasters are submitting a reconsideration request every month. So, this means that only 5% of the websites that have been penalized are trying to recover their rankings.
if you suddenly notice a drop in traffic, you will have to find the cause. You can get two main penalties. The first is a manual action by the Google spam team, and the second is an algorithmic penalty.
The first step of penalty recovery
if you suddenly notice a drop in traffic, you will have to find the cause. You can get two main penalties. The first is a manual action by the Google spam team, and the second is an algorithmic penalty.
if you suddenly see a traffic drop, you’ll have to find out what caused it. There are two main penalties you can get.
- The first one is a manual action from Google’s spam team
- And the second one is an algorithmic penalty.
1-Manual penalties
All Manual penalties occur when Google’s spam algorithm is flagged by an item on your site and Google decides to apply a manual penalty to your site’s rank. Manual penalties are usually accompanied by a message in your Google Webmaster account. As a result, manual penalties are easier to identify.
2-Updates of the google algorithm
Penalties occur when Google naturally updates its algorithm. A small change or a group of changes in Google’s algorithm can cause a drop in traffic on your site. Penalties associated with algorithm updates are often much harder to detect because they are not accompanied by any notification in webmaster tools.
To identify the algorithmic penalty type of your website, you must correlate the traffic loss period to the date that a new algorithmic update occurred. For this, you can view the history of changes to the Google algorithm.
To stay informed about the latest changes to Google’s search algorithm, follow these steps:
- Follow Matt Cutts on Twitter. Here he announces all the new changes.
- Follow Google Webmasters on YouTube for tips on SEO.
- Check MozCast or Algoroo often for new changes that are not officially recognized by Google.
The most popular algorithmic updates are Panda, which focuses on quality content, and Penguin, which focuses on backward links and anchor text distribution.
Whether it’s a manual penalty or an algorithm update that has burned your rank, the source of the penalty is probably Penguin or Panda.
The Penguin algorithm targets sites with unnatural backlink profiles and over optimized anchor text.
The Panda algorithm targets duplicate content of poor quality that harms the user experience.
Which type of backlink that are bad for your website?
Over 95% of Google penalties are related to the backlink profile of your website. If you have too many poor quality backlinks, you will lose your ranking in Google.
Poor quality links can penalize your website. These types of backlinks can pose a potential threat to your ranking:
- Websites sanctioned or prohibited by Google – If web site backlinks do not comply with Google’s guidelines, you will need to remove them. You can easily check if a website is deindexed from Google by performing a simple search such as: “site: mywebsite.com”.
- Websites with duplicate content – They are usually of poor quality and you must avoid the links that result.
- Websites not related to your niche – Google places great importance on relevance. Having links from sites that are completely independent of your website can trigger a red flag. For example, if you have an online baby store, there is no point in having links from a fishing website.
- Advertorials – Google is opposed to sponsored content that passes PageRank. If you want to promote your services on a blog, use a nofollow attribute for your links to protect your rank.
- Hidden text – Do not hide the text or links of users using CSS.
- Web links for adults or gambling.
- Other links and methods that are violations of Google’s guidelines: cloaking, sneaky redirects, doorway pages, hacking, link schemes, automatically generated content, and irrelevant content and keywords.
If you want to know more about bad backlinks, you should read Google’s guidelines for webmasters.
conclustion :
Google penalties are very similar to sports penalties. Basically, they are designed to punish websites that have done wrong. These penalties are not always inflicted manually and may affect websites designed by people who were completely unaware of what they did wrong, but they can still have a significant impact on a site’s performance in terms of search results. – and beyond.
A Google penalty means that your site is no longer listed in search results or your rankings for your targeted keywords have dropped significantly. When your site receives a Google penalty, your target audience can not find you. And when you are invisible to your target audience, your traffic and, ultimately, your income goes down.
This can happen to any website. A Google penalty may be the result of well-intentioned and honest efforts to improve the ranking of your site. But once you receive a Google penalty, it is not easy to find your good ranking and return to the good graces of Google.
we can help you recover from a Google penalty. We have a dedicated team that will review your site and make the necessary changes to get you back to the top of the search engine results. You have not received a Google penalty but you want to be safe? Our experts stay abreast of Google’s evolving algorithms. Your site is always in good standing and will not lose any search results.
As Google’s leading penalty collection service, we know what search engines like to see. Our penalty repair service is specifically designed to help you take full advantage of Google’s good manners so that your website can appear in search results and your business can continue to grow.
