Preface
Since the fall of 2013, the Google Hummingbird algorithm has been leaving its imprint on search results for billions of queries and providing end-users with another small step toward a more intimate, personal search engine results page.in this article, you find out what is Google’s Hummingbird Algorithm? and we explain all of the tips and related subjects, especially knowledge graph and semantic search.
After Hummingbird, we should focus more on the concept rather than just keywords to bring the best results. Usage of Latent Semantic Index, LSI (Long Tail) keywords can help in this scenario.
Understanding what people want is the key to success in post hummingbird SEO.
What is Google’s Hummingbird Algorithm?
Google’s Hummingbird algorithm was first launched on August 20, 2013. Unlike Google’s Panda and Penguin algorithms, which were released as an update, the hen is considered as an oracle at the core of Google’s search algorithm. While many of the key components of Google’s algorithm remain intact during this process, there are signals from Google that have increased their understanding of what the user wants. The purpose is to provide users with the best and most relevant search results.
Google introduced Hummingbird, but the changes appear to have been implemented a month earlier. While there have been many changes to the traffic levels of many sites since the launch of Panda and Penguin updates, there have been no reports of drastic changes in website traffic since the launch of Hummingbird. Overall it is thought that Google’s accuracy and understanding have improved since the launch of Hummingbird. However, some SEO experts have suggested that this has had a profound effect on local SEO.
Knowledge graph and semantic search
To better understand the purpose of the hummingbird, we first need to familiarize ourselves with two of Google’s search capabilities called Knowledge Graph and Semantic Search.
A year before the introduction of the Hummingbird, Google launched its Knowledge Graph. This knowledge graph was part of the new SERP (Search Results Page) feature designed to provide users with a fast and accurate answer about people, places, and more.
For example, if you search for Einstein’s name on Google, a panel will appear to the right of the page that describes Einstein’s person, his time of birth, time of death, his wives and children.
How does Google recognize that these results are based on the user’s core desire? To answer this question, we first need to express the concept of semantic search.
Semantic search strives to provide users with meaningful search results beyond the meaning of each single search term. In the semantic search, the general meaning of the phrase is carefully considered, and the implicit meaning of the phrase is taken instead of its explicit meaning. For example, in the search for Einstein’s word, apart from his scholarly work on the right-hand panel, the general details of his life, as well as his aphorisms, are displayed. As you know, Einstein is also known for his simple aphorisms, in addition to his scientific work. So Google has put this in here too.
Google is increasing its dominance of semantic search and making it more active. According to Google, they need tools such as semantic search to understand the nature of the real world and to relate to it. Google’s Hummingbird has also been created for this purpose and relies on understanding the concept of search terms using Google technologies.
Semantic search is a very complex subject, so here’s another example to better understand this concept. Imagine a user searching for the English phrase “Best Place For Chinese”. The word means “best place for a Chinese” but the main purpose of the user in this search is the best Chinese restaurant. Using its technologies, Google understands this and shows the results.
Symptoms of the Hummingbird Algorithm
One of the main goals of Hummingbird is to transform concepts into existing realities. The ultimate goal of this system is to ultimately be defined as a search standard. The example of the Chinese restaurant in the preceding paragraph is a specific example of this type of conversion and prevents the display of irrelevant items.
Hummingbird and Voice Search
Looking back, we find that updating Hummingbird is a step toward mastering inevitable voice search. When introducing Hummingbird in 2013, the term “Conversational Search” created a wave of controversy among SEO experts.
The advent of voice search in the coming years obliges Google to equip itself with new technologies to understand voice concepts and understand user questions. Questions like “Where’s the cheapest restaurant near me?” Or “How do I fix my bike?”
Overall, the technology that is limited to word-for-word comprehension cannot find a specific measurement scale for users. Technologies such as semantic search and hummingbirds have been designed and developed to function effectively in the real world.
Hummingbird and Local Search
While natural SEO( SEO organic) experts have been working on the impact of hummingbirds on the web, local SEO experts have encountered a significant drop in search results. The experts observed that after this update, local search results, which were displayed in the form of three nearby businesses, became a business or website. The problem was further compounded by the fact that many websites changed their business name to search terms and deceived Google by using unconventional methods.
They also found that in addition to the dilemma, there were other problems:
- Google’s larger radius for selecting local businesses
- The continuous presence of directory-type websites instead of displaying businesses themselves
How do we know that our website has been damaged by Hummingbird?
Creating panels that merely introduce a related business was the most damaging to businesses. With this approach, they had no chance of appearing on the local search page. If your website has been heavily downgraded with the rise of Hummingbird, be sure to check your website carefully and consider the effects of other updates such as Panda and Penguin.
Hummingbird is an opportunity
The Hummingbird gave all website owners the important message that Google will now understand the search terms and content of the sites. Tie concepts together to provide the best search results so they no longer have to worry about 100 percent synchronization of their pages or text with keywords.
The most important thing for website owners in this transformation is to think about the natural language of their writing. Hummingbird is a spamming tool for spammers to create content in their language.
Websites that expertly find users’ questions and publish their answers carefully are identified by Google as relevant resources. When your site’s content is identified as relevant to the search topic, it will allow your site to not only rank well in search results but also to appear in Google’s knowledge panels. Nowadays, given the changes that search engines have made, SEO’s top priority should be to understand what users want in search results. To achieve this, you need a combination of direct-to-user factors, keyword search, and search engine analytics to get your site ranked the most in search engines.
Comparison Google Hummingbird algorithm with Panda and Penguin
These three algorithms should be kept in mind when creating or upgrading your website.
- Panda targets the content of your website and if you have good quality content, you have nothing to worry about.
- Penguin, on the other hand, deals with backlinks. The more unnatural links your website has the lower the ranking.
- Pigeon algorithm can, in fact, help your ranking in local searches and give you more outreach.
- Hummingbird is a complex algorithm that can be tricky to deal with as it searches for answers rather than keywords.
All in all, the content remains the best way to handle these smart algorithms and get your website on top. There is no sure-fire way to go about improving rankings, you can also get creative and come up with new solutions as long as you adhere to the rules.
How to Prepare For a Big Google Algorithms Changes
The SEO landscape is constantly evolving. To stay ahead of the market, you need to be constantly updated to make sure your website uses all the important SEO techniques. The future of SEO is getting ready and the time has come to prepare and prepare your website to stay one step ahead.
In summary, here are a few things you can start focusing on now:
- Use LSI keywords(Latent Semantic Indexing) to make your content more clearly indexed. You can use LSIGraph for LSI keywords.
- Implement Google Authorship, and guest post on high authority blogs to improve your author-rank.
- Focus on making your blog more social-media friendly, and obtaining more social media sharing.
- Build a credible and highly valued Google Plus profile.
- Focus on building your blog as an authority blog and as a branded blog.
Conclusion
The Hummingbird Update has the reputation of being Google’s biggest breakthrough initiative when it was released.
But was it? It depends on your way of seeing things and what it has actually done for users and the world of organic research.
The update itself did not wreak havoc on the SERPs, unlike its predecessors Panda and Penguin, nor was it the first step in using a data-driven approach to provide reliable results to queries. This was not even the first major step in improving the indexing of information.
the Hummingbird may not have been the upheaval that many people have imagined, but that does not mean that its importance should be reduced.
Hummingbird rested on the shoulders of caffeine, the update of Knowledge Graph and the paternity thrust that had disappeared, giving rise to what many cite as a major overhaul of Google’s main algorithm rather than as an addition.
Google did not replace the search engine air filter. He replaced the entire engine block.
Google’s goal of providing results that take into account the human side of the user’s intent has manifested itself both at the head and long-term, and to this day, when a user searches to capitalize on “micro-moments” covering topics to be treated, Hummingbird deserves its fair share of thanks.
