What is SEO 2023? It’s been over two decades since the first search engine was created, and SEO has come a long way since then. SEO has evolved with every algorithm update and change in Google policies. Today’s SEO is very different from a few years ago and has become much more advanced; But the question that arises is, what will SEO be like in the future with this high speed of upgrading and advancement of search engines and webspace technology? SEO is A landscape always changing, and what may have worked last year may not work this year. In this way, keeping up-to-date with the latest trends is very important for success, but it is difficult to keep up with the latest trends and changes, and success in this field requires a lot of awareness, and efforts to keep up-to-date with information, and study. It is difficult to predict for the technology world even for several days, and it is not easy to examine the future of SEO; But there are several points that we have noticed according to the statements of Google officials, people’s demand, and the generated algorithms, and we can predict the presence of these items in SEO 2023. In the following, we have discussed some of these cases.
SEO 2023 and voice search
One of the biggest developments in search can be considered the use of human voice for searching in the webspace. In general, the communication of humans with artificial intelligence using voice has been one of the most amazing achievements, only a small part of which we have now. Over time, this technology will become more advanced than before, and we will see its use not only in the webspace but in many everyday technologies. So it goes without saying that if you are looking to improve your website and if you want to plan for the future of SEO, you need to spend time on voice search capabilities.
SEO 2023 and mobile search
We don’t need to talk about the huge use of mobile phones and their replacement (in many aspects) instead of large screens because everyone is aware of this, But what still needs to be explained is the increase in mobile capabilities for web surfing. The features available in mobile phones are increasing so much that you have to keep up with them. In older articles, we stated that your website should be optimized for large screens and optimized for mobile. But now we say that your website should be mobile-optimized first. You should examine the features available on mobile phones, examine the relationship of these features with SEO and the webspace, and check how you can keep your website and your SEO in general in sync with the new features of mobile phones.
A very important point that you should consider is that now it is no longer just a few simple applications that are connected to the webspace. For example, in older content, when we were reviewing mobile SEO, we talked about applications such as Telegram, Instagram, Twitter, Pinterest, etc., but this is no longer the case. Now, all the apps on a mobile phone are connected to the web, and you have to plan for them all in the future.
SEO 2023 and understanding the purpose of users
Today, the era of limited websites is over and users have to choose one of them to get information and services. Today, users are the kings of the webspace, and everything available should be to their liking. For example, one of the old tricks of content writing was to put the answer at the end of the text so that users are forced to read the entire article and see all the advertisements and items on the website. Today, if someone uses this trick, it is likely to have a bounce rate will be high; Because nowadays, users don’t wait for you anymore, and they easily leave your page and use other websites that respond to them quickly. So don’t forget that you should proceed with your user and consider the following points:
- Understand the purpose of the users and always remember that the user comes to your website to get an answer and if he doesn’t get his answer or gets it late, he will definitely leave your website and may not come back.
- Enhance the user experience of your website and, in this way, gain many audiences.
- If you have an online store, you need to be more user-centric than other websites.
- If you have a news website or an online store, remember that navigation is very important. Of course, navigation is very essential for all websites, but it is more essential for these two mentioned websites.
- In general, any website that provides more critical services to the audience should be more user-friendly.
SEO 2023 and ease of access
It can be said that one of the reasons we are looking for advancement in technology is to increase speed and ease. Convenience is very influential, and today’s users are much more accustomed to the simplicity of doing things. The more complex the processes you use, the more audience you lose. For example, if the audience is attracted to your online store and goes to the purchase stage, they may abandon all the steps and leave your website with the message “You must first become a member of the website”. Or he may even enter the registration stage, but when he encounters the message “Email is required”, he leaves your website and does not make a purchase, and never returns. (unless your brand and online store are very prominent and famous).
How to change your SEO strategy?
Best strategies for search engine optimization change season after season. Every organization that doesn’t want to be on the wrong end of a new algorithm or essential search engine update must stay informed on the recent trends and developments to recognize their future effect.
If you want your content to appear organically in the top results for significant web searches, you need to build your website and content around serving the needs of leading search engines.
Knowing what’s on the horizon can help the organization prepare for and avoid liability or a significant decline in its site’s ranking. Organic search accounts for 53.3 % of monitored web traffic. In addition, 75% of search engine users never go past the first page of results.
So, what can you do to adapt your SEO strategy to changing trends?
- Optimize for Mobile-Friendly SEO
- Optimize Your Content for Google’s Featured Snippet
- Using Google’s E-A-T for Growing Online Revenue
- Keep Track of Google’s Algorithm Updates and Adapt Accordingly
- Voice Search Optimization
- Create a Winning Video SEO Strategy
- Don’t Forget About Search Intent
- Leverage Local SEO
Handling change may be frightening, especially when it feels like you’re on your own or without a plan.
The reality is that the channels, methods, and metrics we use to complete our tasks are constantly evolving, much like the preferences of the customers we’re attempting to contact and attract.
But recognizing that there isn’t a clear path and that you must find your own way is only half the battle. Once you’ve worked that out, you’ll have a pool of knowledge at your disposal to help you adjust and flourish.
Executing Your SEO Strategy
Marrying the human-centric parts of SEO such as search intent with the technical aspects is a difficult task. Marketers must also know how to measure SEO results, tracking KPIs such as SERPs, organic traffic, and conversions to verify if their strategy is successful. Taken together, building an in-house team that is capable of executing every aspect of SEO is a challenge for many companies.
For that reason, many companies outsource their SEO efforts to an experienced partner. Our full-service SEO agency specializes in creating SEO strategies to target complex B2B markets, and handles every step of the process from keyword selection to content production, to analytics and reporting. Contact us if you’d like to learn more about our services.