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what is Social network marketing(Social media marketing) strategy

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Preface: Social network marketing strategy( Social media marketing ) to increase site traffic

Social Media Marketing briefly SMM also is known as one of the digital marketing is that you can use it to a large audience to the business lead to more sales and increase conversion rates website help. In this article, we will introduce you to 11  social media marketing strategies.


1. Set goals that you pursue in cyberspace


social meida marketing
social media marketing

To set the social media goals of your Social media marketing, think about what you should do and pursue a SMART goal (first words specific, measurable, achievable, relevant, and time-limited). Different businesses have different goals, so specify your options, and let your goals guide the rest of your strategy. Here are 5 general goals on social media that you can use as a starting point:

  • Increase brand awareness: This is suitable for newer businesses trying to make their brand more prominent in the growing and more interactive social space.
  • Create new clues: If you’re looking for new clues, you can use social media to get subscriber emails, event logs, and new clues.
  • Generate Website Traffic: If your business is looking to increase traffic to blog posts or product pages on your website, you can share links on social media to get traffic back to your site.
  • Increase Online Sales: If you have an e-commerce business, you can use social media to promote and increase sales.
  • Building Customer Support: If your business needs a central place to answer customer questions and concerns, you can use social media as a hub to interact with your customers online.

2. Determine which social media channels will benefit you

social media channels
social media marketing – social media channels

Choosing the right social media channels starts with understanding your target audience and what social media they like the most. The social media channels you choose to focus on should also be relevant to your goals. For example, if you are a B2B who wants to get more leads, LinkedIn is a conduit for you.

If you are new to social media, it is best to focus on one channel first, and first grow your presence there.  Facebook and Instagram are often the best options to get started. When you feel more at ease, you can expand into more networks to get more access if your audience uses more channels.

3. Creating social network accounts

social media account
social media marketing – social media account

Take a few minutes to sign up for your accounts. This is the easiest step on this list. Registration for all major social media channels is free, and all of them are easily registered on their homepage. In some networks, like Facebook, you have to create a personal account first and then set up a page for your business.

Here are the links you will need:

  • Facebook: To create a business page on Facebook, you must first create a personal profile. Creating a business account is subject to creating a personal account.
  • Twitter: Creating an account requires you to have a name, but don’t think too much about it. You can change your name later if you wish.
  • Instagram: Download the Instagram app for your mobile device to create an account. Select a business account for better detection and analysis.
  • LinkedIn: Create a personal account first so you can easily open a corporate page for your business.
  • Pinterest: Make sure you set up a business account (or change your account to a business account) so you can run Pinterest ads in the future.
  • YouTube: Google owns YouTube, so you’ll first need a Google Account. You can then view YouTube and personalize your page with your business information.
  • Snapchat: Download the Snapchat app for your mobile device. Remember that you cannot change your username in Snapchat, so choose a name that will represent your business.

4. Analyze the competition

analyze social media competitors
Social Network Marketing – analyze social media competitors

Before you get into the topic of content production, take some time to research your competition and analyze its approaches. Keep track of how many competitors have likes and dislikes, what content they post, how often they post, and how much their average likes and comments are averaged. Look at how they have portrayed their business on social media so you can do the same or intentionally do the opposite so you can make a difference.

Note down things you love about your account and things you thought they could do better. This analysis can be inspiring in how you approach your social media, and what criteria to use for your account.

5. Make an initial presence for yourself

Social Network Marketing - Early Presence
Social Network Marketing – Early Presence

Creating an initial presence means completing your business information, adding multiple images, and creating your first post. Try not to create phalluses until you have a solid foundation and all the basic information on your page. Most ducts lead you to the steps you need to take.

Here are the steps to follow:

  • Enter your business information: Take a look at your business, and include contact details and links to your website.
  • Upload images. You might want your profile picture to be recognizable, like your logo. Make sure your images are of the right size and appear correctly on mobile and windows.
  • Make your first post: Make sure people who come to your page get a good first impression. Your first post could be as simple as the following: Welcome to the [Business Name] Facebook Page! Like our page because of [the type of content you produced].
  • Keep track of your contacts: Start with your loyal customers who you know will like your new account. Most social channels recommend audiences that make a good initial connection.

6. Create a schedule for social networks

Social Network Marketing - Create an App
Social Network Marketing – Create an App

A social media program is a calendar of content ideas that helps you to consistently post quality content on social media, which is the key to achieving your goals and boosting your reach. Social media is all about cohesion, so you have to spend 15 to 20 minutes a day on your social media to interact and post with your folks regularly.

To get started, make a list of the types of content you want to post regularly. Keep in mind that not all of your content is self-serving or promotional. A common practice in social media is the 80/20 rule, meaning 80% of the content is useful, educational, or entertaining, and 20% of it related to sales.

For example, a yoga studio might want to post a mix of content that includes motivational quotes, tips from a 30-second video of their creators, links to the weekly program, helpful articles, discounts for new members, and photos of their recent classes.

7. Promote social media channels

Promote social media channels
Social Media Marketing – Promote social media channels

Promoting your social media channels means spreading your name so that more people will follow you. This is the best way to grow your Phallowing so that all your posts are viewed by people as much as possible. You may have more room to promote your social media channels and have no impact on them.

Here are some places you can advertise your ads:

  • Your Website: Create buttons to connect to your social channels so your website visitors can easily find your social accounts.
  • Your email list: When you set up your social account, notify your email list. Then put the buttons in your social channels in the footer of each of your marketing emails.
  • Signing Your Email: Add social media links to your business email signature.
  • Email Your Employees: Encourage your employees to hire your social media channel and invite their contacts to do so.
  • Store Icon: Put an icon in your store with your social media name or URL.
  • Your other social media: Encourage your audience to have you on multiple media.
  • Social Ads: You can run ads to reach new audience members.

8. Measuring results

Measuring results
Social Media Marketing – Measuring results

Your results show how successful your social media efforts have been and how much you’ve fought to achieve your goals. You will be able to see how much you have earned, how much traffic you have to your website, how much interaction your posts have received. All major social media networks give you access to metrics with their analytics platforms. If you decide to use the social media management tool, you can also use the analytics section.

Here’s a look at some of the common criteria that may apply:

  • Followers / Likes – Represents your social media audience
  • Visits – Indicates how many people see your social media posts.
  • Interactions – The number of likes, comments, and shares your content received
  • Clicks – The number of times your post was clicked

9. Optimized for best performance


Optimized for best performance
Social Media Marketing – Optimized for best performance

When you have data in your back pocket, you’ll be able to apply some of your data to your mailing program and optimize it for better performance. Be aware of what areas your business is clicking, visiting, and interacting with, and base your app on content and posts. For example, if the yoga studio sees more interaction in the videos, you might want to create more videos in channels such as Live Facebook, Instagram Stories or YouTube.

Optimization is something that helps you achieve your goals. If you’re having trouble growing an audience or interacting, it may be time to try paid advertising to get a new target in the audience’s eye. Add hashtags to your posts to increase your visibility, or try to post a survey and ask your folks directly what they like about your business.

10. Run ads for your products and services


Run ads for your products and services
Social Media Marketing – Run ads for your products and services

After your initial following increase, social media advertising is a great way to put your products and services in front of a larger audience and generate sales. Before you spend your money on social media advertising, try to post regularly and bid on your channels. Make sure you use a persuasive image to get your audience’s attention.

The company at Cafe County and T have done a great job promoting their 25th anniversary. Advertising is to celebrate this anniversary. They write a clear and convincing transcript with all the details of the bids. Finally, they attach a color image with a discount that is included to appear in the user feed.

11. Run social media ads

Social Media Marketing - Run Media Advertising
Social Media Marketing – Run Media Advertising

All major social media platforms (Facebook, Twitter, Instagram, LinkedIn, Snapchat, and YouTube) have promotional features to help increase site visits and increase sales and your audience. You don’t necessarily have to run social media ads for your business. However, if you’re looking to promote your product or service to reach new audiences, social media advertising is a great way to increase your visibility. If you have a product or service, look again at the successful organic promotions you’ve run in the past, and how you can use the elements of this successful bid in your paid advertising.

Here are different examples of social media ads to run:

  • Store discounts – Give your audience complete freedom to buy the product or service they want to buy at a discounted price.
  • New Product Advertising – Create awareness and sales for new products by presenting them in advertising
  • New Customer Tips – Target non-customers with your social media ads, and encourage them to make their first purchase with you.
  • E-Book Downloads – Showcase your industry and increase your phalluses by promoting an e-book to your target audience.
  • Webinar / Event Advertising – Increase your online presence for online and offline events by promoting an invitation to your event.
  • Suggestions – Get some attention by promoting a gift. You can collect contact details with the best landing page and choose the winner.


Social media is multidimensional: blogs, social networks, chat, forum, e-mails, wikis … Brand communication does not work top-down. Relayed or initiated by many actors outside the company, the problem is above all to identify how to supply content to these relays to the general public and consumers.

Favoring free expression is a specificity of social media. An internal social media charter becomes necessary to define the scope of the brand’s discourse. This presence on social networks must be consistent with the positioning and strategy of the company.


  • Social media marketing professionalizes the approach to social networks by the marketing manager.
  • Approach consistently with the marketing strategy and all of the brand’s communications.

Precautions to take

  • Social media is multifaceted by the multiplicity of internet users and social networks: there are other forms of communication to be invented.
  • Identify your community and your level of affinity with the brand.
  • The benefits of a relationship are only visible in the long term, this requires a regular investment, which must be maintained over time.


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April 3, 2020
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