what is structured data?
“Structured data”(SD)as a general term simply refers to all organized data. For example, if you have a multitude of post-it notes scattered with phone messages about meetings, dates, times, people, etc., and arrange them in a table with rows and columns labeled for each type of information, you structure the data.
In an SEO context, “structured data” usually refers to the implementation of a certain type of markup on a web page, to provide additional details about the content of the page.
In an SEO context, “structured data” generally refers to the implementation of a type of markup on a web page, to provide additional details about the content of the page. This markup improves the understanding of this content by the search engines, which can help the relevance signals and also allow a site to benefit from better results in the SERPs (enriched snippets, enriched maps, carousels, knowledge boxes, etc. .). Because this type of markup needs to be analyzed and understood consistently by search engines as well as by users, there are standard implementations (known as formats and/or syntaxes) and classifications of concepts, relationships and terms (called vocabularies) that should: be used.
structured data types
Three supported structured data formats are available: RDFa, microdata, and JSON-LD, which is the most common (and best recommended).
RDFa is an HTML5
extension that introduces the use of HTML tag attributes to link data to generate an enriched snippet.
Microdata
is an open community HTML extension, but also uses tag attributes to name content elements (in the same way as RDFa).
JSON-LD,
on the other hand, it is a JavaScript notation that is separated from the HTML body itself, using script tags in the header of the page. This facilitates the development of schema markup and does not require you to carefully reformulate your content around attribute tags to create structured data. This is one of the many reasons why JSON-LD is the most popular format.
what is the SERP
Search Engine Results Pages (SERPs) are the pages that search engines display in response to a query from a searcher. The main component of the SERP is the list of results returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.
why are Structured data important?
SD is the foundation of machines to understand your content. So, before explaining why to let’s dispel a misconception: SD is just an SEO strategy. Structured data is coding that helps the computer better understand your content. So you can think that he writes for machines.you can think of SD as an online business card!so they are still writing for humans because of its output.
SD helps search engines better understand what the content is specifically about and giving context to its relevance. Because the search engine is now able to contextualize your content better, it has a better understanding of when it would be appropriate to display your site (or a particular page thereof) on its results page. Moreover, SD will allow users to see the value of a website before they visit, via rich snippets, which are rich data that are displayed in the SERPs.
Why You Need It for SEO
Google, Bing, and other search engines are encouraging webmasters to use SD and encouraging it by offering benefits to websites that contain structured data that is properly implemented. Structured data is an HTML code markup. As you can see in the image below, adding structured data to your website will allow the user to present a rich snippet (or extracts) for example.
SEOs have been talking about structured data for a few years now – from Google, Bing, Yahoo! and Yandex met in 2011 to create a standardized list of attributes and entities that they all agreed to support and which became known as Schema.org.
Benefits of Structured Data in SEO
Better search results
Structured data enhance the search results of search engines. To do this, it gets richer results featuring images and custom designs. The results can also have interactive features that make the user experience more immersive. Knowledge graphics can also be created to support the brand description.
Increased click-through rate
Expect an increase in click-through rate as improved search results are more visually appealing. They also provide better information to people, increasing their chances of opening your page.
Versatility
SEO practices constantly adapt to trends. With this, it is expected that SEO, as well as search engines, will become more personalized and visual in the future. The use of structured data, however, facilitates customization through its customization features.
Uses of structured data
Knowledge graph
Structural data is used to populate the knowledge graph area to the right of the SERP. You can also edit his information and make it relevant to your blog.
Best context
Provide better content to products, articles, reviews, videos, and star ratings using the structured data personalization feature. Google is also developing an action markup that allows users to take action from SERP. This is useful when publishing content or schedule publications.
AMP
google amp
Sites that use accelerated mobile pages (AMPs) need structured data for their pages to appear as detailed results. This is an example of structured data. This also puts your pages on host carousels and Top Stories. You need structured data if you want to get the most out of your site.
Social cards
Social tags, such as Twitter cards and open charts, may seem irrelevant to your marketing campaign. However, they are still crucial for the SEO score of your blog. They are visible in search engines and are even considered as annotations at the page level.
It is therefore important that they get adequate representation in the form of structured data.
AdWords
AdWords ads take advantage of structured data because it makes it easy to add information. With its clearer description, it makes it easier for people to understand your ad. This then increases the click rate, which is vital for the health of your blog.
Keywords (and even backlinks) are certainly not enough to ensure a good ranking in SEO. They will never have been enough on their own, but it is more important than ever to consider technical referencing, especially structured data.
