{"id":20147,"date":"2019-11-14T13:11:45","date_gmt":"2019-11-14T12:11:45","guid":{"rendered":"https:\/\/avengering.com\/?p=20147"},"modified":"2019-11-11T16:08:18","modified_gmt":"2019-11-11T15:08:18","slug":"what-is-an-internal-link-the-impact-of-internal-links-on-seo","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/what-is-an-internal-link-the-impact-of-internal-links-on-seo\/","title":{"rendered":"What is an internal link?\u00a0|\u00a0The impact of internal links on SEO"},"content":{"rendered":"<h2 class=\"tm-article-icons\">Preface<\/h2>\n<div class=\"itemBody\">\n<div class=\"itemIntroText\">\n<p><span class=\"notranslate\">Internal Links are hyperlinks that are referred from one domain to the same domain.<\/span>\u00a0<span class=\"notranslate\">More commonly, an internal link is a link to another page on the same site.<\/span><\/p>\n<p>Before your content can be classified, you need links. Google finds your publications and pages better <a href=\"https:\/\/en.wikipedia.org\/wiki\/Backlink\">when linked to somewhere<\/a> on the web. Internal links also connect your content and give Google an idea of \u200b\u200bthe structure of your website. They can establish a hierarchy on your site, allowing you to give to the most important pages and publish more links than other less valuable pages. So, using the right internal link strategy can boost your SEO!<\/p>\n<\/div>\n<p><span class=\"notranslate\"><strong>Sample Code<\/strong>\u00a0:<\/span><\/p>\n<pre class=\"lang:default decode:true\">&lt;a href=\"http:\/\/www.same-domain.com\/\" title=\"Keyword Text\"&gt; Keyword Text &lt;\/a&gt;<\/pre>\n<h3><span class=\"notranslate\">Optimized internal link format<\/span><\/h3>\n<p><span class=\"notranslate\">The optimal format for internal links is in the form of a text anchor that is appropriate and relevant to the topic of the target page.<\/span><\/p>\n<h3><span class=\"notranslate\">What is an internal link?<\/span><\/h3>\n<p><span class=\"notranslate\">Internal links are referred from page to page of a site and are usually used in the site&#8217;s main navigation system.<\/span><\/p>\n<p><span class=\"notranslate\">These types of links are valuable for three reasons:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">It allows users to easily switch between pages.<\/span><\/li>\n<li><span class=\"notranslate\">They help create a regular series of pages.<\/span><\/li>\n<li><span class=\"notranslate\">They divide a page&#8217;s credibility into its internal pages.<\/span><\/li>\n<\/ul>\n<h3><span class=\"notranslate\">Should SEO be important for internal links?<\/span><\/h3>\n<p><span class=\"notranslate\">Internal links are among the important things in\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=SEO%C2%A0\">SEO<\/a>\u00a0that are of particular importance.<\/span>\u00a0<span class=\"notranslate\">This article examines eighteen factors in internal links and describes each one in detail and examines how these factors work.<\/span>\u00a0<span class=\"notranslate\">While today&#8217;s internal link discussion is not an attractive SEO topic, the wrong strategy in doing so is causing irreparable damage to the\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=site%27s+SEO\">site&#8217;s SEO<\/a>.<\/span>\u00a0<span class=\"notranslate\">So you need to be aware of the influencing factors in the internal links in order to avoid the wrong steps.<\/span><\/p>\n<h3><span class=\"notranslate\">Internal link features<\/span><\/h3>\n<p><span class=\"notranslate\">Let&#8217;s start with topics that are well established for internal links.<\/span>\u00a0<span class=\"notranslate\">What we mean by internal links is a link to a site that leads to another page of our site.<\/span>\u00a0<span class=\"notranslate\">Such links are usually in the form of\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=anchor+text\">anchor text<\/a>,\u00a0and the phrase written in the text anchor is usually the name of a linked page or a phrase with the same theme.<\/span><\/p>\n<p><span class=\"notranslate\">Internal links help users move from one page to another and visit other pages.<\/span>\u00a0<span class=\"notranslate\">In the early days of the Internet, this was not important, but today because of the SEO issue, internal links have become particularly important.<\/span>\u00a0<span class=\"notranslate\">Also, the search engine behavior is different from the internal and external links.<\/span>\u00a0<span class=\"notranslate\">However, internal links rank and rank the site and also influence the type of site analysis by search engines.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>1. Anchor text<\/strong>\u00a0actually expresses the content of your internal link in the shortest possible terms and gives the viewer an initial idea of \u200b\u200bthe content within the linked page.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>2. The type of link<\/strong>\u00a0use is also important and if the link has spelling errors or the page has errors, it will cause problems for SEO.<\/span>\u00a0<span class=\"notranslate\">There are also strict rules on Google when trying to use a text anchor to get higher rankings throughout the site.<\/span>\u00a0<span class=\"notranslate\">Google hates this and penalizes that site if it does.<\/span><\/p>\n<p><span class=\"notranslate\">Using this type of backlinks,\u00a0which is often seen in footers or web headers, is not a good idea and prevents indexing pages or getting good color in Google&#8217;s search engine.<\/span>\u00a0<span class=\"notranslate\">While Google is tough on penalties for such activities, it is also very flexible in reverting to normal.<\/span>\u00a0<span class=\"notranslate\">Simply remove these duplicate links from your site pages to see how Google behaves differently.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>3. The purpose of links is<\/strong>\u00a0also important from one place to another.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>4. The importance of the linked page is<\/strong>\u00a0also a factor.<\/span>\u00a0<span class=\"notranslate\">If there are pages in your site that have a lot of\u00a0backlinks\u00a0from other sites, you should also consider giving internal links to those pages.<\/span>\u00a0<span class=\"notranslate\">Getting backlinks from reputable sites boosts page rank and internal linking to it also helps users gain easier access to these high-value pages and this structure and balance between internal links and backlinks. Doubles the value of those pages and is one of the very positive signals for search engines to rank higher on those pages.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>5. The relevance of pages is<\/strong>\u00a0also an important factor.<\/span>\u00a0<span class=\"notranslate\">Linking from one page to another, which is similar in content, is of higher value than linking from a completely unrelated page.<\/span>\u00a0<span class=\"notranslate\">This is also a very positive thing for the Google search engine and gives it a good rating.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>6. The first-page link<\/strong>\u00a0is the most important one, according to experiments performed by experts.<\/span>\u00a0<span class=\"notranslate\">If there are multiple links with different text anchors on a given page, the experience is simply the first text anchor is important to Google and usually does not pay attention to the rest of the text anchor.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>7. The type of link is<\/strong>\u00a0also important.<\/span>\u00a0<span class=\"notranslate\">Linking using HTML is far better than using JavaScript.<\/span>\u00a0<span class=\"notranslate\">Sometimes it is seen that beautification of pages uses JavaScript codes and images to link to other pages.<\/span>\u00a0<span class=\"notranslate\">But experience has shown that linking using words gives more credibility to pages.<\/span>\u00a0<span class=\"notranslate\">As the content of\u00a0the alternative images illustrates,\u00a0do not forget to\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=replace+the+images\">replace the images<\/a>\u00a0if you need to use links.<\/span>\u00a0<span class=\"notranslate\">Because this text plays the role of words in the text anchor.<\/span><\/p>\n<h3><span class=\"notranslate\">Compare internal links and backlinks<\/span><\/h3>\n<h4><span class=\"notranslate\"><strong>1. Backlinks usually give the page more value and credibility.<\/strong><\/span><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/570fcf0bdbc241.25733657.jpg\" alt=\"Compare internal links and backlinks\" width=\"568\" height=\"425\" \/><\/p>\n<p><span class=\"notranslate\">This is not surprising either.<\/span>\u00a0<span class=\"notranslate\">Backlinks mean that another independent person endorses you and links to you.<\/span>\u00a0<span class=\"notranslate\">Internal links mean that you are endorsing a page of the site yourself, and the search engines are natural to treat the two completely different.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>2. Anchor text The internal links are less effective.<\/strong><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/socialpatterns.com\/wp-content\/uploads\/2017\/10\/anchor-text-example-1024x394.png\" alt=\"Anchor text The internal links are less effective\" width=\"1024\" height=\"394\" \/><\/p>\n<p><span class=\"notranslate\">As mentioned, referring to web pages through internal links is usually not a bad thing and can be painful, but it should not be used abnormally and spam.<\/span>\u00a0<span class=\"notranslate\">Using these links should not be used to deceive users and redirect them to pages that are completely unrelated to the text written in Anchor Text.<\/span>\u00a0<span class=\"notranslate\">If that is the case, the site&#8217;s bounce rate will go up and this is not a pleasant thing.<\/span>\u00a0<span class=\"notranslate\">Keep in mind, however, that anchor texting of internal links, such as backlinks, has far less impact on SEO.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>3. Lack of internal links has negative effects on analytics and search engine crawling.<\/strong><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.rankranger.com\/www-img\/web\/docs\/blog_1\/internal-linking-structure.png\" alt=\"Lack of internal links has negative effects\" width=\"901\" height=\"326\" \/><\/p>\n<p><span class=\"notranslate\">The lack of internal links prevents Google from indexing and ranking and will not have a good impact.<\/span>\u00a0<span class=\"notranslate\">Sometimes it happens that you test your site on an analytics website like MOZ and in the analytics reports you find that many backlinks are given to a site page but there is no internal link to it.<\/span>\u00a0<span class=\"notranslate\">This can be very complicated if it continues and may have a\u00a0<a href=\"https:\/\/avengering.com\/en\/what-is-negative-seo-strategies-to-deal-with-a-variety-of-negative-seo\/\">negative SEO<\/a>\u00a0for the site.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>4. Pages with lesser links provide more value for their links.<\/strong><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2018\/01\/Maintaining-Search-Engine-Visibility-During-a-Website-Redesign.jpg\" alt=\"Pages with lesser links provide more value for their links\" width=\"797\" height=\"448\" \/><\/p>\n<p><span class=\"notranslate\">As introduced in <a href=\"https:\/\/www.cs.princeton.edu\/~chazelle\/courses\/BIB\/pagerank.htm\">Google&#8217;s PageRank algorithm<\/a>, on a page with four links worth every quarter of the total value and on the same page with five links, the value of each link is equal to one-fifth of the total page value.<\/span>\u00a0<span class=\"notranslate\">Therefore, less use of links on a page increases the value of each of its links.<\/span><\/p>\n<p style=\"text-align: right;\"><a class=\"maxbutton-8 maxbutton\" href=\"https:\/\/avengering.com\/wp-content\/uploads\/2019\/11\/GooglePageRankAlgorithm.pdf\"><span class='mb-text'>Google&#039;s PageRank algorithm<\/span><\/a><\/p>\n<p><span class=\"notranslate\">Although this Google PageRank formula is outdated and not used, the idea behind it is still there.<\/span>\u00a0<span class=\"notranslate\">So if you have pages that have a lot of links, it&#8217;s time to run a basic homepage on the site and reduce the number of links and limit it to good and valid pages.<\/span>\u00a0<span class=\"notranslate\">Delete links to pages that users are not interested in, search engines don&#8217;t want to crawl or pages that are no longer relevant.<\/span>\u00a0<span class=\"notranslate\">Repeatedly,\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=SEO+experts\">SEO experts<\/a>\u00a0have found that by removing such hyperlinks, site rankings have improved and site pages have found a higher place in Google search pages.<\/span>\u00a0<span class=\"notranslate\">This is also because of the higher quality signals from links to search engines.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>5. The use of internal links is not as effective in SEO as it used to be, but it will be very helpful to use it fairly and consistently.<\/strong><\/span><\/h4>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded aligncenter\" src=\"https:\/\/radzad.com\/images\/blog\/blog56.jpg\" alt=\"The use of internal link is not as effective in SEO\" width=\"500\" height=\"159\" data-speedcachelazy-src=\"\/images\/blog\/blog56.jpg\" \/><\/strong><\/p>\n<p><span class=\"notranslate\">Internal links were crucial in the former Google Page Algorithm, and the flow of these links was very effective.<\/span>\u00a0<span class=\"notranslate\">But in new SEO systems, this effect is greatly reduced.<\/span>\u00a0<span class=\"notranslate\">It is true that the effect of these links has diminished, but its absence hurts SEO.<\/span>\u00a0<span class=\"notranslate\">Therefore, it is better to use internal links only when referring to other related pages so that the user is more comfortable using the website.<\/span><\/p>\n<h3><span class=\"notranslate\">The optimal structure of internal links<\/span><\/h3>\n<p><span class=\"notranslate\">In an ideal structure, there may be 100 links on the homepage, and the next step in the site, which may include a subset of the site, is another 100 links.<\/span>\u00a0<span class=\"notranslate\">So far, there have been 10,000 routes created for this dual, all of which indicate one task.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>1. On small and medium sites, no page should be linked three steps farther.<\/strong><\/span><\/h4>\n<p><span class=\"notranslate\">Going farther on a site means a difference in the category, which seems unreasonable.<\/span>\u00a0<span class=\"notranslate\">So to prevent this, link similar and closely related batch content.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>2. Links should fit the theme of the same page.<\/strong><\/span><\/h4>\n<p><span class=\"notranslate\">If one does not click on the links, it will not be a positive signal for the site and Google search engine.<\/span>\u00a0<span class=\"notranslate\">Going back to the previous page after the click may also mean that the page is not relevant and you should think of a solution to this problem.<\/span>\u00a0<span class=\"notranslate\">Because there was nothing that the user expected.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>3. Don&#8217;t use a fixed text anchor for two links on a single page.<\/strong><\/span><\/h4>\n<p><span class=\"notranslate\">Using a phrase for two different links confuses users and search engines and prevents them from identifying keywords on each page.<\/span>\u00a0<span class=\"notranslate\">It also creates competition between two pages in one keyword, which is not a positive signal.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>4. Reduce the use of nofollow for external links.<\/strong><\/span>\u00a0<span class=\"notranslate\"><strong>This does not help improve internal links.<\/strong><\/span><\/h4>\n<p><span class=\"notranslate\">Using <a href=\"https:\/\/support.google.com\/webmasters\/answer\/96569?hl=en\">nofollow<\/a> for\u00a0<a href=\"https:\/\/avengering.com\/en\/what-is-external-link-seo-tips-on-external-links\/\">external links is a<\/a>\u00a0waste\u00a0of\u00a0time\u00a0to imagine increasing the credibility of internal links and has no place in the new Google ranking algorithms.<\/span>\u00a0<span class=\"notranslate\">The only way to improve internal links is to use them properly.<\/span><\/p>\n<h4><span class=\"notranslate\"><strong>5. Remove low-value links and instead link to valuable content that users are looking for.<\/strong><\/span><\/h4>\n<h4><span class=\"notranslate\"><strong>6. Don&#8217;t leave pages without links.<\/strong><\/span><\/h4>\n<p><span class=\"notranslate\">The site should not contain any links to the site, and no pages should be free of links to other sites.<\/span><\/p>\n<h4>7-MAKE INTERNAL LINKS VISIBLE<\/h4>\n<p>It goes without saying that your links should be visible, whether they\u2019re internal or external. The standard practice of using a different color for your links and underlining them works well in most cases, so it should generally be adhered to.<\/p>\n<p>This is more of a stylistic and design consideration, of course, but if your links are not clearly visible and differentiated from standard text, you\u2019re setting yourself up for internal-linking failure!<\/p>\n<h4>8-LINK JUICE<\/h4>\n<p>In SEO circles and groups, link juice is an oft-spoken concept. Basically, the \u2018boost\u2019 a page receives by a link directed to it is known as \u2018link juice\u2019. This is more of an abstract entity, as not all links are created equal: A link from a reputed and well-known site will have more boost than one coming from a lesser-known or relatively new website.<\/p>\n<p>In terms of internal links, link juice is significant. Your focus should be to try to transfer as much of a boost to your major pages as possible, and lesser link juice to secondary or sub-pages.<\/p>\n<p>In practical terms, referring to SEO concepts is of lesser value here, and even Google and Bing prefer that you focus on usability. Your internal links should go to the pages that deserve them the most. If you\u2019re talking about places where you can find free WordPress themes, your internal link should first go to something like a \u2018top free WordPress themes\u2019 post on your site, rather than \u2018best premium WordPress themes\u2019. Link juice and link value depend on the relevance to the user.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.pg1.fr\/wp-content\/uploads\/2016\/04\/link-juice-distribution.png\" alt=\"LINK JUICE\" width=\"487\" height=\"432\" \/><\/p>\n<p><span class=\"notranslate\">With all of the above mentioned, there will certainly be no problem with the internal link structure of the site.<\/span>\u00a0<span class=\"notranslate\">Internal SEO is also guaranteed and users will have no problem using the site.<\/span><\/p>\n<h4>9-DON\u2019T OVERDO IT<\/h4>\n<p>As mentioned above, including too many internal links will likely only confuse folk. Ideally, relatively short articles, such as the one you\u2019re reading now, should only include about two or three internal links within the text (although longer articles could potentially include a few more).<\/p>\n<p>It\u2019s also worth remembering that there may be a fair amount of internal links on your page already \u2014 any \u2018next\u2019 or \u2018previous\u2019 links below posts are internal links as well. As such, be selective in terms of manually adding any further internal links.<\/p>\n<h2>Conclusion<\/h2>\n<p>An important point to note here is that although you may think to add as many internal links as possible is a good thing, doing so will likely defeat the purpose of internal linking. At any given point in time, a user wishes to find the content that\u2019s most relevant to him or her.<\/p>\n<p>Therefore, the internal links in your posts and content should be relevant to what the post is talking about \u2014 think quality and relevance over quantity! For instance, if your current article is about the PlayStation III, you may wish to add internal links leading to articles about the best games for the PS III. Similarly, offering links to articles that compare the PS III with Microsoft Xbox would also be good, whereas adding links about PlayStation I and II and\/or top games for PC users isn\u2019t likely to be of much interest to the reader.<\/p>\n<ol>\n<li><strong>MAKE INTERNAL LINKS VISIBLE<\/strong><\/li>\n<li><strong>FOCUS ON THE ANCHOR TEXT<\/strong><\/li>\n<li class=\"itemRatingForm\">\n<div id=\"itemRatingLog34\" class=\"itemRatingLog\"><strong>LINK JUICE<\/strong><\/div>\n<\/li>\n<li class=\"itemRatingForm\">\n<div id=\"itemRatingLog34\" class=\"itemRatingLog\">\u00a0<strong>DON\u2019T OVERDO IT<\/strong><\/div>\n<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Preface Internal Links are hyperlinks that are referred from one domain to the same domain.\u00a0More commonly, an internal link is a link to another page on the same site. Before your content can be classified, you need links. Google finds your publications and pages better when linked to somewhere on the web. Internal links also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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with the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an internal link?\u00a0|\u00a0The impact of internal links on SEO -<\/title>\n<meta name=\"description\" content=\"internal links point to content on your own website, rather than elsewhereand include in-content links between pages, links on your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avengering.com\/en\/what-is-an-internal-link-the-impact-of-internal-links-on-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an internal link?\u00a0|\u00a0The impact of internal links on SEO\" \/>\n<meta property=\"og:description\" content=\"internal links point to content on your own website, rather than elsewhereand include in-content 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