{"id":20364,"date":"2020-01-12T18:54:25","date_gmt":"2020-01-12T17:54:25","guid":{"rendered":"https:\/\/avengering.com\/?p=20364"},"modified":"2020-01-13T16:45:12","modified_gmt":"2020-01-13T15:45:12","slug":"what-is-seo-basics-learn-the-basics-of-site-optimization","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/what-is-seo-basics-learn-the-basics-of-site-optimization\/","title":{"rendered":"what is SEO Basics?\u00a0Learn the basics of site optimization"},"content":{"rendered":"<h2><span class=\"notranslate\">Preface of SEO Basics<\/span>\u00a0<span class=\"notranslate\">Learn: the basics of site optimization<\/span><\/h2>\n<div class=\"tm-article-icons\"><\/div>\n<div class=\"itemBody\">\n<div class=\"itemIntroText\">\n<p><span class=\"notranslate\">What is ranking in search results? what is SEO Basics? If you are one of the people who fail in search engine optimization and as a result of failing to find customers through the site, this is yours.<\/span>\u00a0<span class=\"notranslate\">The fundamentals of SEO are one of the most fundamental in the web, and without them, you can&#8217;t hope to get a good rating in today&#8217;s highly competitive environment.<\/span><\/p>\n<\/div>\n<div class=\"itemFullText\">\n<p><span class=\"notranslate\">SEO (acronym) stands for search engine optimization which means search engine optimization.<\/span>\u00a0<span class=\"notranslate\"><a href=\"https:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;hl=fr&amp;prev=_t&amp;rurl=translate.google.com&amp;sl=fa&amp;sp=nmt4&amp;tl=en&amp;u=https:\/\/radzad.com\/seo&amp;xid=17259,15700021,15700186,15700190,15700256,15700259,15700262,15700265,15700271,15700280,15700283&amp;usg=ALkJrhiQZjDz3_Uahp0Bw7Kickpj37_Kmw\">SEO<\/a>\u00a0processes are designed to make it easier for users to access your site through search engine results.<\/span>\u00a0<span class=\"notranslate\">Your website will probably rank in the top ten pages of search results after a keyword.<\/span>\u00a0<span class=\"notranslate\">A successful SEO process will help your site reach as much of the Google homepage as possible, ideally Google homepage.<\/span><\/p>\n<p><span class=\"notranslate\">The SEO process can be very complex and engaging, but there are some basics you can use to increase your site&#8217;s ranking in search results.<\/span>\u00a0<span class=\"notranslate\">These\u00a0SEO basics\u00a0s<a href=\"https:\/\/avengering.com\/en\/?s=SEO+basics\">hould apply to any site<\/a> from the smallest to the largest international sites.<\/span><\/p>\n<figure style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/12\/seo-basics.jpg\" alt=\"What is ranking in search results? what is SEO Basics? If you are one of the people who fail in search engine optimization and as a result of failing to find customers through the site,\" width=\"1500\" height=\"517\" \/><figcaption class=\"wp-caption-text\">What is ranking in search results? what is SEO Basics?<\/figcaption><\/figure>\n<p><span class=\"notranslate\">The 10 basic principles of SEO are:<\/span><\/p>\n<h3><span class=\"notranslate\">1.Understand your business model<\/span><\/h3>\n<p><span class=\"notranslate\">SEO and site optimization will not help you without knowing your business model.<\/span>\u00a0<span class=\"notranslate\">You need to make very important decisions before starting any SEO project and defining achievable business goals.<\/span>\u00a0<span class=\"notranslate\">This is the case for small startups that are just starting, small businesses that are trying to redesign the site, and even large-cap companies.<\/span><\/p>\n<p><span class=\"notranslate\">First, identify your target market and customer.<\/span>\u00a0<span class=\"notranslate\">Choosing these two options will affect your site&#8217;s keywords.<\/span>\u00a0<span class=\"notranslate\">Know your target market and get essential information about your target users.<\/span>\u00a0<span class=\"notranslate\">This information should include understanding the expectations and expectations of customers when purchasing your product.<\/span><\/p>\n<p><span class=\"notranslate\">Once you have this information and an understanding of the existing market, you can discover the relevant keywords and put them on your tabletop.<\/span><\/p>\n<p><span class=\"notranslate\">For example, if you are an Italian men&#8217;s suit seller, the phrase &#8220;men&#8217;s suit&#8221; may not direct the customers you want.<\/span>\u00a0Also<span class=\"notranslate\">, you are looking for users who are particularly interested in Italian products.<\/span>\u00a0<span class=\"notranslate\">So the key phrase suitable for your business will be &#8220;Italian Men&#8217;s Suit&#8221;.<\/span><\/p>\n<h3><span class=\"notranslate\">2. Identify the appropriate keywords<\/span><\/h3>\n<p><span class=\"notranslate\">This part of the SEO work is extremely important.<\/span>\u00a0<span class=\"notranslate\">Here you select the longer keywords that you believe users are searching for on the web.<\/span>\u00a0<span class=\"notranslate\">Your goal is to get your site to the top of the search result when users search for your chosen keywords.<\/span><\/p>\n<p><span class=\"notranslate\">You can choose the best keyword for your site using tools like\u00a0<a href=\"https:\/\/ads.google.com\/home\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Keyword Planner<\/a>.<\/span>\u00a0<span class=\"notranslate\">You can also find related keywords.<\/span><\/p>\n<p><span class=\"notranslate\"><a href=\"https:\/\/avengering.com\/en\/how-we-can-chose-the-effective-keyword-to-our-posts-ranking-seo\/\">Choosing the right keyword<\/a>\u00a0for your business is not the end of the story.<\/span>\u00a0<span class=\"notranslate\">From now on you have to constantly rank your site in search results.<\/span>\u00a0<span class=\"notranslate\">Keep in mind that the site&#8217;s rating fluctuates over time and does not always remain stable.<\/span>\u00a0<span class=\"notranslate\">Choosing the right reaction to maintain the site position is also important.<\/span><\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.volusion.com\/blog\/content\/images\/2018\/11\/Keywords.jpg\" alt=\"What is ranking in search results? what is SEO Basics? If you are one of the people who fail in search engine optimization and as a result of failing to find customers through the site, Choosing the right keyword&quot;\" width=\"1600\" height=\"960\" \/><figcaption class=\"wp-caption-text\">What is ranking in search results? what is SEO Basics?<\/figcaption><\/figure>\n<h3><span class=\"notranslate\">3. Monitor the site&#8217;s ranking in keywords<\/span><\/h3>\n<p><span class=\"notranslate\">Keeping your keyword rank is very important, as it will never remain constant.<\/span>\u00a0<span class=\"notranslate\">Ranking factors are constantly changing and just because you were on the front page last month is not a reason for the site&#8217;s continued presence on this page.<\/span><\/p>\n<p><span class=\"notranslate\">You can monitor and track your site&#8217;s average keyword rankings using tools such as Google&#8217;s webmasters.<\/span><\/p>\n<h3><span class=\"notranslate\">4. Publish quality content<\/span><\/h3>\n<p><span class=\"notranslate\">Google gives sites with high-quality content a high rating, so you should write quality content in your blog.<\/span><\/p>\n<p><span class=\"notranslate\">There is a direct relationship between long content (over 2000 words) and the page rank associated with that content.<\/span>\u00a0<span class=\"notranslate\">Neil Patel, a world-renowned SEO expert, has emphasized that there is a significant relationship between the results of the Google homepage and the number of words used.<\/span>\u00a0<span class=\"notranslate\">He acknowledged that most of the early Google rankings belong to pages with more than 2000 words.<\/span>\u00a0<span class=\"notranslate\">He even suggested that users use very long content containing 3,000 words or more.<\/span>\u00a0<span class=\"notranslate\">This doesn&#8217;t hurt and probably helps a lot to get a better ranking on that page.<\/span><\/p>\n<p><span class=\"notranslate\">So the next time you write something short in less than 500 words, reconsider and increase the amount of content if possible.<\/span>\u00a0<span class=\"notranslate\">Google is penalizing sites with too many pages but too little quality content.<\/span><\/p>\n<h3><span class=\"notranslate\">5. Check out the On-page SEO of the site<\/span><\/h3>\n<p><span class=\"notranslate\">Every page of your site must be under the proper SEO principles.<\/span>\u00a0<span class=\"notranslate\">Keep in mind that the overall site rankings are not purely SEO targeted and each site page should have the potential to be present in the search results.<\/span><\/p>\n<p><span class=\"notranslate\">Many parameters are effective in site SEO that you can learn on the SEO site page and increase your knowledge using relevant content.<\/span>\u00a0<span class=\"notranslate\">You can also start testing the SEO internally using tools like\u00a0<a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">GTmetrix<\/a>.<\/span><\/p>\n<figure style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.agence-churchill.fr\/wp-content\/uploads\/2018\/07\/On-page-seo-services-768x278-2-1020x450.png\" alt=\"R\u00e9sultat de recherche d'images pour &quot;On-page SEO&quot;\" width=\"1020\" height=\"450\" \/><figcaption class=\"wp-caption-text\">what is SEO Basics? On-page search engine optimization<\/figcaption><\/figure>\n<h3><span class=\"notranslate\">6. Improve the site speed<\/span><\/h3>\n<p><span class=\"notranslate\">Today&#8217;s Internet users are quickly accustomed to desktop and mobile.<\/span>\u00a0<span class=\"notranslate\">Given the demands of users to the extent that Google has listed the site&#8217;s speed factor as one of the ranking parameters.<\/span><\/p>\n<p><span class=\"notranslate\">This becomes even more important if we know that:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Users of one site, if they wait too long to load the page, press the back button and select another site from the search results.<\/span><\/li>\n<li><span class=\"notranslate\">The speed of the site is directly related to the ranking parameters and also the slower site increases the bounce rate.<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">But how fast the user is satisfied.<\/span>\u00a0<span class=\"notranslate\">According to Google&#8217;s\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/feature\/testmysite\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Testmysite<\/a> tool, the loading time of three seconds and less is an ideal value for sites.<\/span>\u00a0<span class=\"notranslate\">3 to 4 seconds is a good time, but more than 4 seconds is worth thinking about sites.<\/span><\/p>\n<p><span class=\"notranslate\">The following solutions can help speed up the site:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Enable AMP on website<\/span><\/li>\n<li><span class=\"notranslate\">Use\u00a0<a href=\"https:\/\/avengering.com\/en\/http2-and-seo-training-tips\/\">http2<\/a><\/span><\/li>\n<li><span class=\"notranslate\">Setting up a CDN<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">Techniques for speeding up the site are not limited to the above, and you can find other important solutions in this regard.<\/span><\/p>\n<h2><span class=\"notranslate\">7. Don&#8217;t use unapproved SEO tactics<\/span><\/h2>\n<p><span class=\"notranslate\">Always use Google-approved SEO techniques to get a healthier ranking.<\/span>\u00a0<span class=\"notranslate\">Any method that seems to be SEO friendly will not work, because Google is the ultimate referee.<\/span>\u00a0<span class=\"notranslate\">It is Google that ultimately confirms that\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=SEO+technique\">SEO techniques<\/a> are\u00a0healthy.<\/span><\/p>\n<p><span class=\"notranslate\">Beyond this, some SEO practices are not legal under Google&#8217;s policy and will deal with infringing sites if Google does.<\/span>\u00a0<span class=\"notranslate\">Some of these SEO methods are:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\"><strong>Indiscriminate use of keywords:<\/strong>\u00a0This is when you use excessive keywords in your content excessively.<\/span><\/li>\n<li><span class=\"notranslate\"><strong>Excessive advertising:<\/strong>\u00a0<strong>Excessive<\/strong>\u00a0advertising on site pages can cause problems.<\/span>\u00a0<span class=\"notranslate\">This reduces site speed and user experience.<\/span><\/li>\n<li><span class=\"notranslate\">Paid-Link<strong> Purchase:<\/strong>\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=Backlink\">Backlinks<\/a>\u00a0from unrelated sites by paying money are illegal SEOs, and Google will be fined if it visits a website.<\/span><\/li>\n<li>\n<p><figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/sites\/25\/cnt-import\/sew\/IMG\/443\/193443\/seo-tactics-external-influences-off-site.jpeg\" alt=\"R\u00e9sultat de recherche d'images pour &quot;SEO tactics&quot;\" width=\"600\" height=\"400\" \/><figcaption class=\"wp-caption-text\">what is SEO Basics? OFF-page search engine optimization<\/figcaption><\/figure><\/li>\n<\/ul>\n<h2><span class=\"notranslate\">8. Check out competing SEO sites<\/span><\/h2>\n<p><span class=\"notranslate\">You are not the only business in your field of business and probably not one of its leaders.<\/span>\u00a0<span class=\"notranslate\">This increases the need to increase the cost and work on SEO.<\/span>\u00a0<span class=\"notranslate\">One way is to check out competitor&#8217;s SEO sites.<\/span><\/p>\n<p><span class=\"notranslate\">By examining the competitors&#8217; SEO sites, you become familiar with their strengths and find the changes needed to reach the top positions.<\/span>\u00a0<span class=\"notranslate\">This means that you can get higher rankings in your site&#8217;s keywords by using these positive changes to the site.<\/span><\/p>\n<p><span class=\"notranslate\">One of the competitors&#8217;\u00a0SEO\u00a0site tools is Moz&#8217;s\u00a0<a href=\"https:\/\/moz.com\/link-explore\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Open Site Explorer<\/a>\u00a0tool, which allows you to check the backlinks of competing sites.<\/span><\/p>\n<h2><span class=\"notranslate\">9. Upload your photos correctly<\/span><\/h2>\n<p><span class=\"notranslate\">Using the correct tags in the images will <a href=\"https:\/\/avengering.com\/en\/?s=improve+the%C2%A0site%27s+SEO\">improve the\u00a0site&#8217;s SEO<\/a>.<\/span><\/p>\n<p><span class=\"notranslate\">Unfortunately, many websites ignore this important SEO parameter and upload their photos without\u00a0alternative text.<\/span>\u00a0<span class=\"notranslate\">Search engines cannot understand image content and their only means of understanding images are their Alt tags.<\/span>\u00a0<span class=\"notranslate\">They understand the subject matter by reading the content of this tag.<\/span><\/p>\n<p><span class=\"notranslate\">Using the right description of your photo gives you the chance to appear in Google image search and this will greatly help the site&#8217;s overall SEO.<\/span>\u00a0<span class=\"notranslate\">It also helps Google better understand the content of the text in which the photo is located.<\/span><\/p>\n<h2><span class=\"notranslate\">10. Optimize website design<\/span><\/h2>\n<p><span class=\"notranslate\">It&#8217;s 2020 now and no one is interested in viewing sites like they were twenty years ago.<\/span><\/p>\n<p><span class=\"notranslate\">Another\u00a0<a href=\"https:\/\/avengering.com\/en\/what-are-the-google-ranking-signals-and-factors\/\">important factor in ranking <\/a>and SEO is a web design, as it affects the user experience, site performance, and information structure.<\/span><\/p>\n<p><span class=\"notranslate\">If your site does not have a proper navigation system, it will be difficult for users as well as search engines to rank in search results.<\/span><\/p>\n<p><span class=\"notranslate\">Do the following to create a well-designed site:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Keep the design simple and minimal.<\/span><\/li>\n<li><span class=\"notranslate\">Use good information structure<\/span><\/li>\n<li><span class=\"notranslate\">Empty spaces between blocks.<\/span><\/li>\n<li><span class=\"notranslate\">Use contrasting colors to get users&#8217; attention<\/span><\/li>\n<li><span class=\"notranslate\">Make your communication available<\/span><\/li>\n<li><span class=\"notranslate\">Use an efficient user guidance system<\/span><\/li>\n<li><span class=\"notranslate\">Prioritize the user experience.<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">When you take advantage of all of these factors on your site, your site design will be up to date with current users.<\/span>\u00a0<span class=\"notranslate\">As a result, your site&#8217;s SEO is enhanced and you get a better ranking in search results.<\/span><\/p>\n<h2><span class=\"notranslate\">Conclusion: Build an optimized website under SEO<\/span><\/h2>\n<p><span class=\"notranslate\">If you are completely new to SEO and SEO, it will certainly be a little difficult to grasp all of the content and challenge you.<\/span>\u00a0<span class=\"notranslate\">But by reading <a href=\"https:\/\/avengering.com\/en\/?s=seo\">Seo Avenger&#8217;s posts<\/a> as well as gaining experience in the field, you can hope to become a Seeker.<\/span><\/p>\n<p><span class=\"notranslate\">The most important thing is to prioritize site users because they will eventually use your services.<\/span>\u00a0<span class=\"notranslate\">SEO has many parameters and is constantly being upgraded.<\/span>\u00a0<span class=\"notranslate\">So keeping up to date is important.<\/span><\/p>\n<p><span class=\"notranslate\">If you do not have enough time to learn SEO and optimize your site, you can leave this to our team.<\/span>\u00a0<span class=\"notranslate\">To do so, simply contact us and submit your request.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Preface of SEO Basics\u00a0Learn: the basics of site optimization What is ranking in search results? what is SEO Basics? If you are one of the people who fail in search engine optimization and as a result of failing to find customers through the site, this is yours.\u00a0The fundamentals of SEO are one of the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[1627,1549,3097,145,4496,76,440,431,1535,293,78,104,3307,100],"tags":[5431,1090,741,183,452,5430,146,208,695,285,301,962,1679,445,1557,831,697],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what is SEO Basics?\u00a0Learn the basics of site optimization - learn it with us<\/title>\n<meta name=\"description\" content=\"What is ranking in search results? what is SEO Basics? 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