{"id":20432,"date":"2020-01-02T16:05:43","date_gmt":"2020-01-02T15:05:43","guid":{"rendered":"https:\/\/avengering.com\/?p=20432"},"modified":"2020-03-16T10:12:58","modified_gmt":"2020-03-16T09:12:58","slug":"what-is-conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/what-is-conversion-rate-optimization\/","title":{"rendered":"what is conversion rate optimization?"},"content":{"rendered":"

preface: Conversion Rate and impact on SEO<\/span><\/h2>\n
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In this article, we will consider the concept of site conversion rate optimization and its influencing factors.<\/span>\u00a0We will also explain how to increase site conversion rates.<\/span><\/p>\n<\/div>\n

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Imagine you want to\u00a0offer SEO services<\/a> to a site sales manager, but he is a little skeptical and hesitant to pay for SEO.<\/span>\u00a0He may ask you a question about how the right traffic enters the site, with enough knowledge of SEO’s potential to generate traffic to the site.<\/span>\u00a0It may also ask you how to understand, this traffic will turn into revenue.<\/span><\/p>\n

The sales manager does not care about\u00a0increasing site <\/a>traffic.<\/span>\u00a0What is important to him is the increase in sales revenue.<\/span>\u00a0SEO is full of speculation, and what we need here is a scientific process.<\/span><\/p>\n

If you’ve ever had such a discussion with a manager, a customer, or with your boss, I’d suggest answering these questions is Conversion Rate Optimization.<\/span>\u00a0While SEO increases site traffic, conversion rate optimization will drive more traffic to product sales and increase revenue.<\/span>\u00a0Conversion rate optimization is not workable with speculation and requires a scientific approach that partially guarantees sales growth.<\/span><\/p>\n

what is conversion rate optimization?<\/h3>\n

Optimizing the conversion rate or abbreviated CRO is the science and art of turning a user into a customer when they first log in.<\/span>\u00a0This includes components such as site visual design, copyright, user experience, psychology, testing different versions of the site, and sales psychology to maximize the positive impact on the user.<\/span><\/p>\n

If you’ve ever heard of changing web buttons or trying out different versions of site templates, then you probably know a lot about conversion rates.<\/span>\u00a0This kind of information you probably have, like the information you have about driving a car and you can’t claim to be a driver by being a car driver.<\/span><\/p>\n

We explain further the conversion rate and make it as easy as possible to color the buttons as much as possible.<\/span>\u00a0Conversion rate optimization, or conversion rate, is the science of influencing every aspect of the site on the user and is also very complex in terms of simplicity.<\/span>\u00a0The reason for its complexity is the complexity of humans, and the optimization of conversion rates also has a positive impact on these humans.<\/span><\/p>\n

Here’s a look at the twelve factors that influence conversion rate optimization, and even talk about things that are pre-web design.<\/span><\/p>\n

\"R\u00e9sultat<\/a>
what is conversion rate optimization?<\/figcaption><\/figure>\n

User personality analysis<\/span><\/h3>\n

Every user who enters the site has a private personality.<\/span>\u00a0For example, Emma, as one of the users of a jewelry sale site living in Taiwan, may have the following personality traits:<\/span><\/p>\n

Emma is a 38-year-old woman. She lives in Taiwan and is single. She holds a bachelor’s degree in journalism from the National Taiwan University<\/a> and a master’s degree in management from theNational Cheng Kung University<\/a> and works in a private company. See’s on the subway to get to work, she is a healthy person, she loves swimming, he enjoys cooking vegetarian food, he has a meeting with someone for the next three days, so he wants to make jewelry. To use beauty in its own right. “<\/span><\/p>\n

Understanding the personality of the users helps them to understand their needs and their cognitive process.<\/span>\u00a0Nowadays, knowing the character of the users during the shopping process is very important and makes the products tailored to their personality.<\/span><\/p>\n

Understanding the personality traits of users is very important in optimizing conversion rates, as it affects the design of the website, its content and the\u00a0keywords<\/a>\u00a0we use for SEO.<\/span><\/p>\n

Users scenario<\/span><\/h3>\n

Return to our hypothetical user, Mary.<\/span>\u00a0Here are some questions, such as how do Emma and other users find the jewelry sales website mentioned above?<\/span>\u00a0According to the character we know from Emma, what does she do after logging into the blog?<\/span>\u00a0What information is he looking for?<\/span>\u00a0What products is he likely to click on?<\/span>\u00a0What pages does he visit on the Web to get to the point of purchase?<\/span><\/p>\n

Asking such questions and answering them creates a user buying scenario.<\/span>\u00a0Understanding the user shopping scenario is essential and helps a lot in understanding the users’ cognition and their needs.<\/span>\u00a0Knowing this scenario helps us understand the changes needed to the site and, consequently, improve the site’s conversion rate.<\/span><\/p>\n

\"Users<\/a><\/p>\n

Testing hypotheses<\/span><\/h3>\n

Many questions and hypotheses may arise during the process of understanding the users’ purchasing process.<\/span>\u00a0Creating expert groups and testing different hypotheses can yield valuable results and can be used to optimize conversion rates.<\/span>\u00a0Qualitative studies and various questions are among the techniques used in this section.<\/span><\/p>\n

Poll of users<\/span><\/h3>\n

When Buffer’s social networking site decided to redesign the site’s homepage, it first started polling users.<\/span>\u00a0In a series of surveys they conducted, they found that “saving time” and “allowing users to spend more time on their work” were among the key factors in their interest in the social network.<\/span><\/p>\n

The social network<\/a> did not base its redesign on these two factors but intended to maintain these factors to keep conversion rates high during site design.<\/span>\u00a0After the new look of the site was unveiled, the Buffer Social Network saw a 16 percent increase in site conversion rates.<\/span><\/p>\n

Targeting and Demographic Analysis<\/span><\/h3>\n

It is quite clear how the demographic debate is affecting conversion rate optimization.<\/span>\u00a0Certainly, the marketing method in a country like Iran is different from another country like England.<\/span>\u00a0For each population, a different message should be used to sell products.<\/span>\u00a0Psychology can also be very effective in discussing sales.<\/span>\u00a0According to Wikipedia, the psychology of science is the recognition of human characteristics, values, theories, interests, and lifestyles.<\/span><\/p>\n

While demographics explain who uses our products, psychology explains why customers buy products.<\/span>\u00a0Customer psychology information can be collected in the following ways:<\/span><\/p>\n