{"id":20466,"date":"2019-12-08T17:30:54","date_gmt":"2019-12-08T16:30:54","guid":{"rendered":"https:\/\/avengering.com\/?p=20466"},"modified":"2020-01-04T15:22:45","modified_gmt":"2020-01-04T14:22:45","slug":"what-is-googles-penguin-algorithm","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/what-is-googles-penguin-algorithm\/","title":{"rendered":"What is Google&#8217;s Penguin Algorithm?"},"content":{"rendered":"<h2>preface<\/h2>\n<p>If you want to know what is Google&#8217;s Penguin Algorithm and penalized by the penguin algorithm? The first must be known as<strong> Google Penguin<\/strong> tracks spam focusing on backlinks or low-quality external links. The aim is to improve the quality of Google search results.<\/p>\n<p>Since its launch, it has affected pages that employ suspicious link building techniques as well as Black SEO: links from low-quality pages, irrelevant contents, texts in other languages, suspicious directories, or even links stored on so-called link farms.<\/p>\n<p>Penguin has evolved to fight against what Google sees as bad practices, based on the construction of low-quality links.<\/p>\n<p>When Google released the well overdue Penguin back\u00a0in October of last year, we thought that it would bring <a href=\"https:\/\/www.seroundtable.com\/google-penguin-faster-refreshes-19133.html\">faster running<\/a>\u00a0and more regularly and frequently updated refreshes to the algorithm. But the truth is, we have not seen an update to Penguin since\u00a0<a href=\"https:\/\/www.seroundtable.com\/google-penguin-ongoing-updates-19563.html\">early December<\/a>\u00a0&#8211; so for about three months now. Prior to that, it was over a year since we had a Penguin update.<\/p>\n<p>Josh in a\u00a0<a href=\"https:\/\/plus.google.com\/u\/0\/events\/cus71keh4858ahh6nqe5ldi1bro\">Google+<\/a> hangout asked John Mueller about that and John said :<\/p>\n<blockquote><p>At the moment, I don\u2019t think its [Google Penguin] is on a monthly schedule. So we\u2019re trying to get that to be more regular but at the moment, it\u2019s not something that is rolling out monthly.<\/p><\/blockquote>\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.seomix.fr\/wp-content\/uploads\/2012\/06\/penguin.jpg\" alt=\" What is Google's Penguin Algorithm?\" width=\"600\" height=\"600\" \/><figcaption class=\"wp-caption-text\">What is Google&#8217;s Penguin Algorithm?<\/figcaption><\/figure>\n<h3><span class=\"notranslate\">What is Google&#8217;s Penguin Algorithm?<\/span><\/h3>\n<div class=\"tm-article-icons\"><\/div>\n<div class=\"itemBody\">\n<div class=\"itemIntroText\">\n<p><span class=\"notranslate\">The\u00a0<a href=\"https:\/\/webmasters.googleblog.com\/2016\/09\/penguin-is-now-part-of-our-core.html\">Penguin Algorithm<\/a>\u00a0On April 24, 2012,\u00a0<a href=\"https:\/\/avengering.com\/en\/what-is-the-google-panda-algorithm\/\">Google Panda Algorithm<\/a>\u00a0continued to rank for websites with richer content.<\/span>\u00a0<span class=\"notranslate\">The result of Penguin&#8217;s algorithm was to reduce the number of sites that had reached the top of the search results pages by manipulating links and using a lot of keywords.<\/span><\/p>\n<\/div>\n<div class=\"itemFullText\">\n<p><span class=\"notranslate\">The initial implementation of this algorithm had a significant impact on 3.1% of the search terms in English.<\/span>\u00a0<span class=\"notranslate\">Between 2012 and 2016, the Penguin Algorithm experienced 10 updates and was corrected in each case.<\/span>\u00a0<span class=\"notranslate\">Now that we&#8217;re in 2017, this algorithm is part of Google&#8217;s core.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.boostability.com\/wp-content\/uploads\/2016\/10\/Google-Possum-Penguin-Update.jpg\" alt=\"first announcement of Penguin Algorithm\" width=\"1200\" height=\"628\" \/><\/p>\n<h3><span class=\"notranslate\">Penguin Algorithm Targets<\/span><\/h3>\n<p><span class=\"notranslate\">Penguin has targeted two cases:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\"><strong>Backlinks:<\/strong> Detecting or buying backlinks from inappropriate and unrelated sites to simulate high credibility and deceive Google for better rankings are among the goals of this algorithm.<\/span>\u00a0<span class=\"notranslate\">For example, an insurance company might want to deceive Google by filling out online forums with spam comments and referring these links to its site with the best insurance company Anchor Text. Google.<\/span>\u00a0<span class=\"notranslate\">Or perhaps the company intends to simulate having high credibility on the Internet by purchasing backlinks from sites that are completely unrelated to insurance.<\/span><\/li>\n<li><span class=\"notranslate\"><strong>Extreme Use of Keyword Stuffing:<\/strong> This term is to fill a page with a myriad\u00a0of\u00a0specific\u00a0<a href=\"https:\/\/avengering.com\/en\/how-we-can-chose-the-effective-keyword-to-our-posts-ranking-seo\/\">keywords\u00a0<\/a>to get better search results.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/internetrepublic.com\/wp-content\/uploads\/\/2016\/09\/google-penguin-spam.jpg\" alt=\"Image associ\u00e9e\" width=\"561\" height=\"408\" \/><\/p>\n<h3><span class=\"notranslate\">How do we know we&#8217;re penalized by the Penguin Algorithm(the Penguin Algorithm penalties)?<\/span><\/h3>\n<p><span class=\"notranslate\">First, it&#8217;s important to understand the difference between abnormal linking penalties and being penalized by Google.<\/span>\u00a0<span class=\"notranslate\">In a nutshell, Penguin is a filter on Google&#8217;s output that applies to all websites, but penalties are due to spam and a specific site.<\/span><\/p>\n<p><span class=\"notranslate\">Penalties may be due to users reporting that your site is spam.<\/span>\u00a0<span class=\"notranslate\">Other causes of penalties include Google&#8217;s search for keywords where spam levels are high.<\/span><\/p>\n<p><span class=\"notranslate\">If your site is experiencing severe traffic jams during the implementation of the Penguin Algorithm and its Han update, it is likely to be affected by this filter.<\/span>\u00a0<span class=\"notranslate\">Make sure this traffic reduction is not due to special occasions such as Eid Nowruz, and if you do, check your backlinks.<\/span><\/p>\n<figure style=\"width: 670px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/northcutt.com\/wp-content\/uploads\/2014\/04\/penguin-recovery-03.png\" alt=\"penalized by the penguin algorithm\" width=\"670\" height=\"172\" \/><figcaption class=\"wp-caption-text\">How do we know we&#8217;re penalized by the Penguin Algorithm (the Penguin Algorithm penalties )?<\/figcaption><\/figure>\n<h3><span class=\"notranslate\">How to deal with Penguin Algorithm? or How to get out of the Penguin algorithm?<\/span><\/h3>\n<p><span class=\"notranslate\">In normal penalties, you need to first resolve the site issues and then submit a request to Google to review your site.<\/span>\u00a0<span class=\"notranslate\">But if you are <a href=\"https:\/\/avengering.com\/en\/what-is-google-penalty\/\">penalized by the Penguin<\/a>, you do not need these types of requests.<\/span>\u00a0<span class=\"notranslate\">Just solve any problems and wait for Google to remove your site from this filter in its remake.<\/span>\u00a0<span class=\"notranslate\">Solutions to exit this filter are:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Removing abnormal backlinks you have made by paying for money or other unusual ways.<\/span><\/li>\n<li><span class=\"notranslate\">Disavowal spam links that you have no control over<\/span><\/li>\n<li><span class=\"notranslate\">Review the content of the site to delete additional keywords from the pages where Keyword Stuffing is performed, as well as deleting pages that do not have a connection between the page title and the keywords used.<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">The Penguin algorithm was created to refine Google&#8217;s overall algorithm and remove sites that rank highly for keywords and backlinks from the SERP.<\/span>\u00a0<span class=\"notranslate\">To avoid being trapped in the penguin filter, all the content you publish must be well-written and user-friendly, and your linking system to be completely natural.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yourdailytask.com\/blog\/wp-content\/uploads\/2015\/06\/Google-Penguin-Update.jpg\" alt=\"penalized by the penguin algorithm\" width=\"584\" height=\"326\" \/><\/p>\n<h3><span class=\"notranslate\">Other Facts About Penguin Algorithm<\/span><\/h3>\n<p><span class=\"notranslate\">Penguin was initially introduced as a separate filter in the search results presentation, but Google announced in September 2016 that the algorithm was part of the core of Google&#8217;s ranking algorithm.<\/span><\/p>\n<p><span class=\"notranslate\">John Mueller, a senior Google official, said in a statement that Penguin&#8217;s algorithm works in a way that abnormally high volume of backlinks to a particular page, and by seeing such a thing, it raises confidence in the entire domain. Loses.<\/span>\u00a0<span class=\"notranslate\">However, many\u00a0SEO experts\u00a0have acknowledged that after the fourth version of the algorithm came out, the severity of the algorithm was reduced and Google no longer filtered the entire domain for a problem page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/s3.amazonaws.com\/images.seroundtable.com\/google-penguin-releases-1417785856.jpg\" alt=\"Image associ\u00e9e\" \/><\/p>\n<h2>Conclusion<\/h2>\n<p>As Google said, every day we are exposed to all sorts of spam techniques, from\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358?hl=en\">using irrelevant keywords<\/a>\u00a0to\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\">link schemes<\/a>\u00a0that try to improve the ranking of sites.\u00a0<strong>Penguin <\/strong>is a step beyond\u00a0<strong>Google\u2019s battle against spam and\u00a0Black Hat SEO<\/strong>. all updates in the algorithm helps Google become a lot more effective in detecting <strong>potential bad Black Hat SEO practices\u00a0<\/strong>or suspicious link building practices.<\/p>\n<p>Google&#8217;s Penguin Algorithm Bans the following items:<\/p>\n<ul>\n<li>an excess of links that point to the same keyword<\/li>\n<li>unnatural increase of incoming irrelevant or low-quality links<\/li>\n<li>it will also take into account low-quality content, spam, contents copied from other webs, etc.<\/li>\n<\/ul>\n<p>Penguin used to update periodically through static updates: each update compiled and analyzed the links of the websites to arrange the SERPs accordingly. Each Penguin update meant having to wait to get our site back in position if it had been banned.<\/p>\n<p>when we want to give yous A quick note on how manual and algorithmic penalty (Penguin) differ , we ought to say Whereas both manual link penalty and Penguin algorithm deal with unnatural links, the real difference is really in the sense that manual penalties are decided upon and levied by a human, whereas Penguin is purely a code that runs on your website and automatically works a penalty, if it&#8217;s needed. Manual penalties are, obviously, one site at a time and could well result from a complaint made against your website by another, whereas the algorithm would scan websites &#8216;attributes, compare them to what it considers correct, and then takes appropriate action. The big question \u2013 what does a webmaster have to benefit from by appreciating the differences between manual and algorithmic penalties? Also, how is an algorithmic penalty supposed to be tackled?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>preface If you want to know what is Google&#8217;s Penguin Algorithm and penalized by the penguin algorithm? The first must be known as Google Penguin tracks spam focusing on backlinks or low-quality external links. The aim is to improve the quality of Google search results. Since its launch, it has affected pages that employ suspicious [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[348,107,3370,77],"tags":[3216,3181,3218,3217,3219],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Google&#039;s Penguin Algorithm? -<\/title>\n<meta name=\"description\" content=\"What is Google&#039;s Penguin Algorithm and penalized by the penguin algorithm? 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He had a professorship. He holds a Ph.D. in Software Engineering from the QL University of Software Development Methodology and an honorary Ph.D. from the University of Chelsea. He has teaching backgrounds at Amirkabir University, Arak University, Azad University, Payam Noor University, University of Applied Sciences and Heriot-Watt University. as a full professor and an expert in the fields of industry and University that working for more than 30 years. My focus is on essential research and education based on research. I try to research first and accept the facts, so make a plan to operate the conclusion of researches. Siavosh Kaviani Scientific background: British computer society Iranian Information Society, Society of Electrical Engineers, ESA","sameAs":["https:\/\/avengering.com\/prof-siavosh-kaviani","https:\/\/www.facebook.com\/siavosh.kaviani","https:\/\/www.instagram.com\/siavoshkaviani\/","https:\/\/www.linkedin.com\/in\/siavosh-kaviani-14871044\/","https:\/\/www.pinterest.ru\/kaviani0593\/","https:\/\/x.com\/https:\/\/twitter.com\/avengering1","https:\/\/myspace.com\/siavosh.kaviani","https:\/\/www.youtube.com\/user\/MrSiavashkaviani\/videos","https:\/\/www.tumblr.com\/blog\/view\/siavosh","https:\/\/en.wikipedia.org\/wiki\/User:Siavosh_kaviani"],"url":"https:\/\/avengering.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/posts\/20466"}],"collection":[{"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/comments?post=20466"}],"version-history":[{"count":0,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/posts\/20466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/media\/20584"}],"wp:attachment":[{"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/media?parent=20466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/categories?post=20466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/tags?post=20466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}