{"id":20478,"date":"2020-01-28T19:02:04","date_gmt":"2020-01-28T18:02:04","guid":{"rendered":"https:\/\/avengering.com\/?p=20478"},"modified":"2020-01-22T17:50:50","modified_gmt":"2020-01-22T16:50:50","slug":"extensive-update-to-the-core-of-googles-algorithm-january-2020-core-update","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/extensive-update-to-the-core-of-googles-algorithm-january-2020-core-update\/","title":{"rendered":"Extensive update to the core of Google’s algorithm | january 2020 core update"},"content":{"rendered":"

Preface: Extensive update to the core of Google’s algorithm<\/h2>\n

Many SEO experts<\/a> are confused after an announcement by Google in January 2020(google January 2020 core update). They don’t know what else has changed besides changing the site rank.<\/p>\n

Google January 2020 core update.\u00a0<\/strong>This Google search algorithm update was announced on Monday and began rolling out Monday at 12pm . The rollout is global<\/a> and impacting all Google search regions and languages. This update is just about done rolling out but you may see fluctuations throughout the next two weeks, Google said. Jan 16, 2020<\/em><\/strong><\/span><\/p><\/blockquote>\n

Google’s announcement about this is like this:<\/p>\n

Danny Sullivan from Google has confirmed that this\u00a0January 2020 Core Update\u00a0is<\/a> global and pretty much all core updates are global – as we knew already. But it is good to have another confirmation that this past update is a global release.<\/p><\/blockquote>\n

Of course, it was obvious that most\u00a0SEO experts <\/a>were not satisfied with this explanation.\u00a0One of them, for example, was this way:<\/p>\n

“Again, we miss the days when it was said what had changed.\u00a0A lot is going on on a website and such dumb notifications make it difficult to detect bugs and also take a lot of time.”<\/p>\n

\"google
Google core update 2020:<\/figcaption><\/figure>\n

What exactly is a kernel update?<\/h3>\n

It is best to make this clear to you first.\u00a0Google makes hundreds of changes to its algorithm every day, and at least one is big.\u00a0Many algorithms we know by name\u00a0(\u00a0like\u00a0penguin<\/a>,\u00a0panda<\/a>,\u00a0pigeon<\/a>,\u00a0Fred<\/a>, Etc.\u00a0)\u00a0Used\u00a0to specify the type of change implemented in Google’s algorithm<\/a>.<\/p>\n

In the case of the Penguin algorithm, the issue covered was spamming in the link.\u00a0Also, the pigeon algorithm with\u00a0local SEO<\/a> was connected.\u00a0They all had a specific purpose.<\/p>\n

In these cases, Google often provided us with an explanation, and we could review our site using the information we received and reconsider the subject matter.<\/p>\n

But the kernel update is something else.\u00a0As far as we have noticed, an update to the kernel involves a change in the original algorithm itself.\u00a0I mean the algorithm that has between\u00a0200\u00a0and\u00a0500\u00a0factors.<\/p>\n

What seems to be that in this type of update, Google is changing the importance<\/a>, order or weight of these factors.\u00a0For this reason, they are not able to explain exactly how to reduce or increase the impact of one of the parameters.<\/p>\n

Imagine Google changing its effect from\u00a042\u00a0parameters to\u00a0200\u00a0hypothetical parameters.\u00a0Sure the rankings will change, but the factor of the rank change cannot be attributed to a parameter.\u00a0The total changes in these\u00a042\u00a0parameters have changed the ranking of the sites.<\/p>\n

Sure it’s not as simple as that, but such a drawing could be a good way to imagine updating the Google Algorithm kernel.<\/p>\n

Here’s a more complex hypothetical example, an example that Google will never give us.:<\/h4>\n

“In this update the impact of the keywords on\u00a0H1,\u00a02%\u00a0Has increased, the impact\u00a0HTTPS 18%\u00a0Increased\u00a0and the value of keywords in the page title\u00a0decreased by\u00a09%”<\/p>\n

For many people who work in SEO, such statements are not understandable.\u00a0Initially, it can be said that Google has changed the importance of effective factors on a page.\u00a0For example, it has reduced the PageRank value or changed the percentage of importance of other factors.\u00a0Such issues are never disclosed by Google.<\/p>\n

This is the simplest explanation for such updates.\u00a0More complexly, Google has experimented with its machine learning model and found that the new results yielded better feedback than the previous ones.\u00a0Engineers can’t figure out what the impact of these values \u200b\u200bhas become, more or less, because of the kind of machine learning that is.<\/p>\n

We know that Google uses search engine evaluation systems.\u00a0The result of these evaluations is to determine which algorithm takes precedence over the other.\u00a0Note that this system does not prioritize sites.<\/p>\n

How to repair a site affected by kernel updates?<\/h3>\n

Unlike updates that have specific names and affect a certain part, an update to the kernel is probably a collection of things that have changed.<\/p>\n

Websites are in competition with each other for the search terms and the reason your site ranks lower in a keyword cannot be the reason that third party leads it.<\/p>\n

To put it simply, Google is not able to provide a specific order for ranked websites because it differs from site to site.\u00a0The reason your site was downgraded is that other sites have tried to work on other factors better than you.<\/p>\n

Have all your competitors keyword in the tag\u00a0H1\u00a0Have they put?\u00a0If you haven’t done so and your site’s rank has dropped, then this is probably one of the strong ranking factors and you should try to do so as well.<\/p>\n

Updates to Google’s algorithm core(google January 2020 core update) do not penalize a site, but other websites have been rewarded for having another parameter.<\/p>\n

\"R\u00e9sultat
January 2020 core update<\/figcaption><\/figure>\n

Imagine your website has a lot of text anchor in its content, while other websites are better at the content structure.\u00a0If Google reduces the impact of text anchors and gives more value to the content structure, then your website will rank lower.<\/p>\n

These changes are more than one or two, and the combination of these changes reduces or\u00a0increases the site’s rank<\/a><\/strong>\u00a0\u00a0You will.\u00a0Finding the strengths of competitors’ websites is not an easy task, and that is the issue that engages professional professionals.<\/p>\n

\"january
January 2020 core update<\/figcaption><\/figure>\n

Our important advice when overcoming kernel updates is to pay attention to the following:<\/h4>\n