{"id":20628,"date":"2019-12-06T11:13:23","date_gmt":"2019-12-06T10:13:23","guid":{"rendered":"https:\/\/avengering.com\/?p=20628"},"modified":"2019-12-07T15:58:03","modified_gmt":"2019-12-07T14:58:03","slug":"what-is-serp","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/what-is-serp\/","title":{"rendered":"What is SERP? and What is a SERP SEO?"},"content":{"rendered":"<div class=\"itemImageBlock tm-article-featured-image\">\n<h2 class=\"itemImage uk-overlay uk-overlay-hover\">Preface<\/h2>\n<div class=\"uk-overlay-panel uk-overlay-background uk-overlay-fade uk-flex uk-flex-middle uk-flex-center\">\n<div class=\"tm-overlay-box\">\n<blockquote><p>What is SERP? SERP is the acronym for &#8220;search engine result page&#8221; or search engine results page(SERP Ranking). SERP is a shortcut frequently used by SEO practitioners, even when they are not English-spoken.<\/p>\n<p>The SEO or SEO aims to be present in the best possible position (ranking) on the SERP 1 (page 1) of Google. Engine SERPs positions can also be obtained through engine link programs, including the Google AdWords offer.<\/p>\n<p>The forms of presentation and elements included in the SERPs vary, among others, according to the nature of the requests made and according to their context (mobile query).<\/p>\n<p>This site proposes a thematic glossary &#8220;Anatomy of a SERP&#8221; regrouping the various components and elements that can constitute a Google SERP.<\/p>\n<p><a class=\"tm-logo\" href=\"https:\/\/www.definitions-marketing.com\/\">&#8220;L&#8217;encyclop\u00e9die illustr\u00e9e du marketing&#8221;<\/a>what is <a href=\"https:\/\/www.definitions-marketing.com\/definition\/serp\/\">SERP?<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div class=\"k2ImageCaption\">Business notwithstanding its sphere is digitized, so to implement SEO strategy is important in a proper way. SERP results are a necessary part of it and easy SEO tracking Google SERP checker is a competitive advantage. so nowadays we use the vocabulary of SERP SEO. Every SEO expert Must know the answer to this question: what is SERP SEO?<\/div>\n<\/div>\n<h3><span class=\"notranslate\">What is SERP?<\/span><\/h3>\n<div class=\"tm-article-icons\"><\/div>\n<div class=\"itemBody\">\n<div class=\"itemIntroText\">\n<p><span class=\"notranslate\">SERP stands for Search Engine Results Page.<\/span>\u00a0<span class=\"notranslate\">The SERP has changed a lot over the past few years and many more have been added.<\/span><\/p>\n<\/div>\n<p><span class=\"notranslate\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page\">SERP<\/a> (SERP Ranking) features include:<\/span><\/p>\n<p><span class=\"notranslate\">Rich Snippets, which adds a visual layer to the search results.<\/span>\u00a0<span class=\"notranslate\">(Such as stars displayed in product ratings)<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">The money results are displayed using Google AdWords.<\/span><\/li>\n<li><span class=\"notranslate\">General results are displayed alongside the organic results.<\/span>\u00a0<span class=\"notranslate\">(Show pictures, Show news)<\/span><\/li>\n<li><span class=\"notranslate\">Knowledge graph that is displayed in the form of a panel or box.<\/span>\u00a0<span class=\"notranslate\">(Such as weather, celebrity info)<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">In the early years of Google&#8217;s work, all of the <a href=\"https:\/\/avengering.com\/en\/?s=SERP\">SERP<\/a> search results were the same, and over the years, this type of display had not changed.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded alignnone\" src=\"https:\/\/radzad.com\/images\/blog\/blog135.png\" alt=\"what is SERP\" width=\"424\" height=\"83\" data-speedcachelazy-src=\"\/images\/blog\/blog135.png\" \/><\/p>\n<p><span class=\"notranslate\">However, in 2001, with the introduction of AdWords, Google made many changes to the SERP and added new features.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded alignnone\" src=\"https:\/\/radzad.com\/images\/blog\/blog136.png\" alt=\"what is SERP\" width=\"615\" height=\"89\" data-speedcachelazy-src=\"\/images\/blog\/blog136.png\" \/><\/p>\n<h2><span class=\"notranslate\">What are the most important features of SERP?<\/span><\/h2>\n<p><span class=\"notranslate\">Below, we introduce a variety of SERP features and categorize the inorganic data that Google adds to the search results page.<\/span>\u00a0<span class=\"notranslate\">These data are:<\/span><\/p>\n<h3><span class=\"notranslate\">Adwords Bottom Page<\/span><\/h3>\n<p><span class=\"notranslate\">Google ads are displayed in a variety of ways, but the most common of these is displaying ads above or below the search results that appear with the word ad.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded alignleft\" src=\"https:\/\/radzad.com\/images\/blog\/blog137.png\" alt=\"what is SERP\" width=\"434\" height=\"88\" data-speedcachelazy-src=\"\/images\/blog\/blog137.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"notranslate\">Google ads are displayed based on the keyword you are searching for, how much you spend on ads, and other factors.<\/span><\/p>\n<h3><span class=\"notranslate\">Adwords Top<\/span><\/h3>\n<p><span class=\"notranslate\">This type of Google ad appears above the search results.<\/span>\u00a0<span class=\"notranslate\">Google ads at the top of the page lower the natural search results and can affect CTR.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/unbounce.com\/photos\/adwords-copy-sell-your-car.png\" alt=\"what is SERP and &quot;Adwords Top&quot;\" width=\"441\" height=\"244\" \/><\/p>\n<p><span class=\"notranslate\">Google ads are displayed based on the keyword searched, the amount of user spend for the ads, and other parameters.<\/span><\/p>\n<h3><span class=\"notranslate\">Featured Snippet<\/span><\/h3>\n<p><span class=\"notranslate\">When Google wants to answer a question that is not in the knowledge graph, it may use information from a reputable site and place its answer at the top of the page based on its index.<\/span>\u00a0<span class=\"notranslate\">This type of information display is special and the information is taken from the source page.<\/span>\u00a0<span class=\"notranslate\">Featured Snippet has a higher CTR than Google&#8217;s natural results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.act-on.com\/blog\/wp-content\/uploads\/2019\/08\/Featured-Snippet-1.png\" alt=\"what is SERP ? &quot;Featured Snippet&quot;\" width=\"491\" height=\"378\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"notranslate\">Featured Snippets have the following features:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">The results from the front page case make Google more prominent.<\/span><\/li>\n<li><span class=\"notranslate\">Extracts content from the page that answers the user&#8217;s question and makes it more prominent.<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">This gives you a good chance of being seen on sites ranked by one to five Google.<\/span>\u00a0<span class=\"notranslate\">Unfortunately, there is no Persian version of this case yet.<\/span><\/p>\n<h3><span class=\"notranslate\">Image Pack<\/span><\/h3>\n<p><span class=\"notranslate\">Image packs are a horizontal view of several images that will lead you to Google image search.<\/span>\u00a0<span class=\"notranslate\">They appear naturally and usually at the top of the search results page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded alignnone\" src=\"https:\/\/radzad.com\/images\/blog\/blog140.png\" alt=\"what is SERP ? Image Pack\" width=\"637\" height=\"203\" data-speedcachelazy-src=\"\/images\/blog\/blog140.png\" \/><\/p>\n<p><span class=\"notranslate\">The images in the SERP and SERP SEO are displayed to search for words that make Google feel that video content will be of value to the user.<\/span><\/p>\n<p><span class=\"notranslate\">To display your site&#8217;s images on the Google image search results page, follow these steps:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">The appropriate file name<\/span><\/li>\n<li><span class=\"notranslate\">Related alternative text in the Alt tag<\/span><\/li>\n<li><span class=\"notranslate\">Understandable URLs<\/span><\/li>\n<li><span class=\"notranslate\">Optimize image size<\/span><\/li>\n<li><span class=\"notranslate\">Page Title Optimization<\/span><\/li>\n<\/ul>\n<h3><span class=\"notranslate\">Comprehensive Content (In-Depth Article)<\/span><\/h3>\n<p><span class=\"notranslate\">For search terms that have a wide range of meanings, Google may place comprehensive content in a separate block of natural results.<\/span>\u00a0<span class=\"notranslate\">They have different ranking rules than natural results and are usually provided by large publishers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog141.png\" alt=\"Comprehensive Content (In-Depth Article)\" data-speedcachelazy-src=\"\/images\/blog\/blog141.png\" \/><\/p>\n<p><span class=\"notranslate\">Comprehensive content often belongs to very large publishers and they usually have the following tags on their pages:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Long content (2000 to 5000 words)<\/span><\/li>\n<li><span class=\"notranslate\">Content with schema\u00a0<\/span><\/li>\n<li><span class=\"notranslate\">Mark Up Authorship<\/span><\/li>\n<li><span class=\"notranslate\">Quality and special content<\/span><\/li>\n<\/ul>\n<h3><span class=\"notranslate\">Knowledge Card<\/span><\/h3>\n<p><span class=\"notranslate\">Knowledge cards, which are part of the knowledge graph, usually present information generated by users (such as Wikipedia information) in a block.<\/span>\u00a0<span class=\"notranslate\">This block is often displayed at the top of search results.<\/span><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.blindfiveyearold.com\/wp-content\/uploads\/2014\/03\/knowledge-graph-golden-state-warriors-1024x685.png\" alt=\"R\u00e9sultat de recherche d'images pour &quot;Knowledge Card&quot;\" \/><\/p>\n<p><span class=\"notranslate\">Understanding this helps us understand what kind of data is influenced by the knowledge graph, and we can prioritize our keywords and gauge Google&#8217;s attitude toward the world around us.<\/span><\/p>\n<h3><span class=\"notranslate\">Knowledge Panel<\/span><\/h3>\n<p><span class=\"notranslate\">The knowledge panel, or the same knowledge graph, displays information generated by users from sources such as Wikipedia.<\/span>\u00a0<span class=\"notranslate\">This panel is often displayed at the top of the search results and to the right of the screen.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/flipweb.org\/wp-content\/uploads\/2019\/06\/Google-Knowledge-Panel.png\" alt=\"R\u00e9sultat de recherche d'images pour &quot;Knowledge Panel&quot;\" \/><\/p>\n<p><span class=\"notranslate\">Because this panel&#8217;s data is collected from wiki sites, it is unlikely that it will display the information of most sites in this panel.<\/span><\/p>\n<h3><span class=\"notranslate\">Local Pack<\/span><\/h3>\n<p><span class=\"notranslate\">For the words it feels would be useful to display location information, Google suggests places on top of Google&#8217;s results called the location pack.<\/span>\u00a0<span class=\"notranslate\">These location packages often include three of the locations associated with the searched word.<\/span>\u00a0<span class=\"notranslate\">This SERP( SERP SEO ) feature is especially popular on mobile phones.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog144.png\" alt=\"Local Pack\" data-speedcachelazy-src=\"\/images\/blog\/blog144.png\" \/><\/p>\n<p><span class=\"notranslate\"><a href=\"https:\/\/avengering.com\/en\/page\/2\/?s=on-page+seo\">0n-page-SEO<\/a> is a tool that helps a lot to put our site in a local package.<\/span>\u00a0<span class=\"notranslate\">This type of\u00a0SEO\u00a0has been greatly promoted in recent years and Google is also very important.<\/span><\/p>\n<h3><span class=\"notranslate\">Local Teaser Pack<\/span><\/h3>\n<p><span class=\"notranslate\">This pack is similar to the local pack, with three locations appearing on Google Maps.<\/span>\u00a0<span class=\"notranslate\">This pack displays information such as reviews, opening hours and images uploaded to that location.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog145.png\" alt=\"Local Teaser Pack\" data-speedcachelazy-src=\"\/images\/blog\/blog145.png\" \/><\/p>\n<h3><span class=\"notranslate\">News Box<\/span><\/h3>\n<p><span class=\"notranslate\">News topics sometimes have a block of their own.<\/span>\u00a0<span class=\"notranslate\">This news was usually taken from Google News, but from 2014 onwards there has been widespread suffering from sites on the block.<\/span>\u00a0<span class=\"notranslate\">This feature has been seen in Persian for some time.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog146.png\" alt=\"News Box\" data-speedcachelazy-src=\"\/images\/blog\/blog146.png\" \/><\/p>\n<h3><span class=\"notranslate\">Related Questions<\/span><\/h3>\n<p><span class=\"notranslate\">The Related Questions Panel displays similar questions that you believe may be your question, along with the answer.<\/span>\u00a0<span class=\"notranslate\">Each question is subdivided into several other questions and listed below.<\/span>\u00a0<span class=\"notranslate\">Related questions are next to the natural search results in the SERP and may vary depending on your location.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog147.png\" alt=\"Related Questions\" data-speedcachelazy-src=\"\/images\/blog\/blog147.png\" \/><\/p>\n<p><span class=\"notranslate\">The Related Questions panel has two things:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Related queries contain the keywords that have been searched<\/span><\/li>\n<li><span class=\"notranslate\">Sites that are strong in Featured Snippet will also succeed<\/span><\/li>\n<\/ul>\n<h3><span class=\"notranslate\">Reviews<\/span><\/h3>\n<p><span class=\"notranslate\">Stars associated with ratings of goods and materials are sometimes displayed next to the post.<\/span>\u00a0<span class=\"notranslate\">Results with scoring stars usually have a higher CTR.<\/span>\u00a0For<span class=\"notranslate\"> these stars to be displayed by Google in the search results, you must use the markup on the page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog148.png\" alt=\"Reviews\" data-speedcachelazy-src=\"\/images\/blog\/blog148.png\" \/><\/p>\n<h3><span class=\"notranslate\">Shopping Results<\/span><\/h3>\n<p><span class=\"notranslate\">Store results that display store products for a price are a SERP feature.<\/span>\u00a0<span class=\"notranslate\">View products along with their photos and prices.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog149.png\" alt=\"Shopping Results\" data-speedcachelazy-src=\"\/images\/blog\/blog149.png\" \/><\/p>\n<h3><span class=\"notranslate\">Site Links<\/span><\/h3>\n<p><span class=\"notranslate\">When a user searches for a brand name, Google may display more extensive links, up to a maximum of 10.<\/span>\u00a0<span class=\"notranslate\">Site links are useful for your site due to the following two factors:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Get more CTR than SERP<\/span><\/li>\n<li><span class=\"notranslate\">Direct users to the page they want directly<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog150.png\" alt=\"Site Links\" data-speedcachelazy-src=\"\/images\/blog\/blog150.png\" \/><\/p>\n<p><span class=\"notranslate\">Two factors influence the selection of link site items:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Word Type Search &#8211; Site links are often displayed by searching for brand names.<\/span><\/li>\n<li><span class=\"notranslate\">Site Traffic &#8211; Site links are often displayed for high-traffic, high-page sites.<\/span><\/li>\n<\/ul>\n<h3>tweets<\/h3>\n<p><span class=\"notranslate\">In 2015, Google began displaying tweets alongside search results and directly on the SERP.<\/span>\u00a0<span class=\"notranslate\">Contrary to Google Plus results, the tweets displayed are not personalized.<\/span>\u00a0<span class=\"notranslate\">Twitter results aren&#8217;t normal, but they do increase brand exposure.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog151.png\" alt=\"Tweets (Tweet)\" data-speedcachelazy-src=\"\/images\/blog\/blog151.png\" \/><\/p>\n<h3><span class=\"notranslate\">Video (Video)<\/span><\/h3>\n<p><span class=\"notranslate\">Video results that usually include YouTube videos appear as a profile in the SERP.<\/span>\u00a0<span class=\"notranslate\">It is noteworthy that the video results are displayed in search of specific keywords.<\/span><\/p>\n<p><img decoding=\"async\" class=\"speedcache-lazy speedcache-lazy-loaded\" src=\"https:\/\/radzad.com\/images\/blog\/blog152.png\" alt=\"Video (Video)\" data-speedcachelazy-src=\"\/images\/blog\/blog152.png\" \/><\/p>\n<h3>How Can I Improve My SERP Ranking(<span class=\"\" style=\"font-size: 16px;\" title=\"\">what is SERP SEO?)<\/span>?<\/h3>\n<p>the main question is what is SERP SEO? and how can we improve our ranking? So we have the top 5 tips for you to improve your SERP ranking:<\/p>\n<h4>Make only relevant posts<\/h4>\n<p>The unique content of high quality is necessary to point. It increases traffic and gives the target audience. As a result of your site authority also increases. Think over key-phrases and words for each page! The target audience should easily find your web-page, for that you should consider what users think when typing the needful for them phrase into the search engine. Use different keywords, but don\u2019t overdo with them.<\/p>\n<h4>Don\u2019t forget to update the content consistently<\/h4>\n<p>Search engines are feeling pretty strongly about the content. If you update the content they indicate your website as relevant and useful. SERPs&#8217; search engine show considering the regularity of updating your content.<\/p>\n<h4>Proper Metadata<\/h4>\n<p>Every site should have a place for inserting such metadata as Title, Meta Description, subtitles, keywords. Give the proper option to all of them!<\/p>\n<h4>Build a strong link strategy<\/h4>\n<p>We often submit external links &#8220;click here&#8221;. The credibility of such a link isn\u2019t strong enough. You may add the destination and several keywords to your link. Use descriptive links \u2013 they would be useful for the readers and improve the optimization of your site. SERP listing is one of the main components, for which all webmasters are fighting, so link strategy should work properly to achieve high positions.<\/p>\n<h4>Consider Alt tags.<\/h4>\n<p>Alt tags should be used while you\u2019re describing video media and images. Search engines will locate the page where you use images and video, so your alternative text descriptions and alt tags should be done in a proper way<\/p>\n<h2>Conclusion<\/h2>\n<div class=\"tlid-input input\">\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div class=\"source-footer-wrap source-or-target-footer\">\n<div class=\"character-count tlid-character-count\">\n<div class=\"cc-ctr normal\"><span class=\"\" style=\"font-size: 16px;\" title=\"\">if you want to what is SERP ? or what is SERP SEO? Page rankings are at the forefront of digital marketers.<\/span> <span class=\"\" style=\"font-size: 16px;\" title=\"\">Companies need to check their positions and use professional tools to keep the ranking up to date.<\/span> <span class=\"\" style=\"font-size: 16px;\" title=\"\">By using organic search techniques, you can improve the position of your site and increase the target audience of your website(SERP Ranking).<\/span> <span class=\"\" style=\"font-size: 16px;\" title=\"\">Organic search shows the credibility of your website and brand on the search engine side.<\/span> <span class=\"\" style=\"font-size: 16px;\" title=\"\">Build a strong marketing strategy and keep your site at the top of the search engines.<\/span><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>In the end, if you want to know <span class=\"\" style=\"font-size: 16px;\" title=\"\">what is SERP SEO? please <\/span>don&#8217;t forget the following golden advise to get most effective SERP ranking and SERP SEO:<\/p>\n<ol>\n<li class=\"itemFullText\">Make only relevant posts<\/li>\n<li class=\"itemFullText\">Don\u2019t forget to update the content<\/li>\n<li class=\"itemFullText\">consistently proper<\/li>\n<li>Build a strong link strategy.<\/li>\n<li class=\"itemFullText\">MetadataConsider alt tags.<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Preface What is SERP? SERP is the acronym for &#8220;search engine result page&#8221; or search engine results page(SERP Ranking). SERP is a shortcut frequently used by SEO practitioners, even when they are not English-spoken. The SEO or SEO aims to be present in the best possible position (ranking) on the SERP 1 (page 1) of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[3370,76,295,3255,77,3307],"tags":[3408,3407,1090,736,989,3421,988,3412,3409,147,962,3410,3411,3413,3256,3414,3415,3416,3417,3420,3418,470,3422,3419,2692],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is SERP? 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