{"id":21127,"date":"2019-12-28T18:55:25","date_gmt":"2019-12-28T17:55:25","guid":{"rendered":"https:\/\/avengering.com\/?p=21127"},"modified":"2019-12-24T17:30:16","modified_gmt":"2019-12-24T16:30:16","slug":"search-rankings-drop-reasons","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/search-rankings-drop-reasons\/","title":{"rendered":"search rankings drop reasons"},"content":{"rendered":"<h1><span class=\"notranslate\">Preface: The reasons for the decline in Google&#8217;s site rank<\/span><\/h1>\n<div class=\"tm-article-icons\"><\/div>\n<div class=\"itemBody\">\n<div class=\"itemIntroText\">\n<p><span class=\"notranslate\">Every business wants to have more sales and higher revenue.<\/span>\u00a0<span class=\"notranslate\">In today&#8217;s online environment, the only way to succeed is to rank(site rank) higher on Google\u00a0and gain more traffic.so it&#8217;s important to find out search rankings drop reasons on search results.<\/span><\/p>\n<\/div>\n<div class=\"itemFullText\">\n<p><span class=\"notranslate\">Since Google is the largest source of traffic for sites, it is important to get high rankings.<\/span>\u00a0<span class=\"notranslate\">Your website should be designed in a way that leads to more users buying.<\/span><\/p>\n<p><span class=\"notranslate\">If your website ranks better, you get more traffic from search engines.<\/span>\u00a0<span class=\"notranslate\">But if you get a decline in Google&#8217;s site rankings, you will surely lose a lot of traffic and revenue.<\/span><\/p>\n<p><span class=\"notranslate\">In this article, we will discuss the most important reasons for lowering the site&#8217;s ranking on Google.<\/span>\u00a0<span class=\"notranslate\">The ability to identify influential factors in site rankings can help you find them and get them back to their original position after these problems are resolved.<\/span><\/p>\n<h2><span class=\"notranslate\">1. Wrong keywords<\/span><\/h2>\n<p><span class=\"notranslate\">If your website has been around for years, your site&#8217;s <a href=\"https:\/\/avengering.com\/en\/how-we-can-chose-the-effective-keyword-to-our-posts-ranking-seo\/\">keywords<\/a> may have changed over time and become obsolete.<\/span><\/p>\n<p><span class=\"notranslate\">Notice your behavior in searches.<\/span>\u00a0<span class=\"notranslate\">Haven&#8217;t you come up with a generic keyword search afterward and then started searching for answers to your questions in the form of a longer phrase search?<\/span><\/p>\n<p><span class=\"notranslate\">Many people will look for different states of a question and still be unable to find an answer or solution to their problem.<\/span>\u00a0<span class=\"notranslate\">Here they are probably trying to ask their question in a more conversational way.<\/span><\/p>\n<p><span class=\"notranslate\">Search engines have noticed this phenomenon in recent years.<\/span>\u00a0<span class=\"notranslate\">Instead of relying on just a few keywords, you can use a more interactive phrase in your site&#8217;s content sentences.<\/span><\/p>\n<p><span class=\"notranslate\">Look at the keywords of the pages.<\/span>\u00a0<span class=\"notranslate\">If you are still using generic and outdated keywords, you are likely to lose rank.<\/span>\u00a0<span class=\"notranslate\">It is advisable to revise and update your site&#8217;s keyword strategy.<\/span><\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.pegs.com\/wp-content\/uploads\/2017\/07\/seo-keywords.jpg\" alt=\"search rankings drop reasons\" width=\"1000\" height=\"562\" \/><figcaption class=\"wp-caption-text\">search rankings drop reasons: <span class=\"notranslate\">Wrong keywords<\/span><\/figcaption><\/figure>\n<h2><span class=\"notranslate\">2. Reduce backlinks<\/span><\/h2>\n<p><span class=\"notranslate\">One reason for the decline in site rank is the loss of <a href=\"https:\/\/avengering.com\/en\/what-is-the-backlink-and-how-to-get-it\/\">backlinks<\/a>.<\/span>\u00a0<span class=\"notranslate\">Check your website with one of the backlink checking tools like Majestic or Ahref.<\/span><\/p>\n<p><span class=\"notranslate\">If you find that the number of backlinks to your site has declined sharply in recent days, this could be a reason for your site to drop.<\/span>\u00a0<span class=\"notranslate\">Other things to consider in these situations are:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Is Backlink Reduction Widely?<\/span><\/li>\n<li><span class=\"notranslate\">Were there any missing backlinks for pages that were already down?<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">If the backlinks of the site have been reduced, you should first identify them and find out why they were lost.<\/span>\u00a0<span class=\"notranslate\">You can then replace them.<\/span><\/p>\n<p><span class=\"notranslate\">Each link should be evaluated individually to reach the following steps:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">If your backlinks were of poor quality, don&#8217;t worry.<\/span>\u00a0<span class=\"notranslate\">Because such backlinks are of no use to the site.<\/span><\/li>\n<li><span class=\"notranslate\">Sometimes backlinks are lost due to site updates.<\/span>\u00a0<span class=\"notranslate\">In such circumstances, you can ask the webmaster to return it.<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">To avoid the negative impact of backlinks, it is best to always monitor the backlinks of your site and use backlink monitoring software.<\/span>\u00a0<span class=\"notranslate\">This way you can replace backlinks before losing rank.<\/span><\/p>\n<figure style=\"width: 1100px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.digiset.co\/wp-content\/uploads\/2019\/05\/digiset-backliniking.jpg\" alt=\"search rankings drop reasons\" width=\"1100\" height=\"800\" \/><figcaption class=\"wp-caption-text\">search rankings drop reasons: Reduce backlinks<\/figcaption><\/figure>\n<h2><span class=\"notranslate\">3. Invalid redirects<\/span><\/h2>\n<p><span class=\"notranslate\">If you have changed the layout of your website or made changes to your site structure, you need to use the correct\u00a0<a href=\"https:\/\/avengering.com\/en\/what-is-redirect-introducing-301-302-and-307-redirects\/\">301 redirects<\/a>.<\/span>\u00a0<span class=\"notranslate\">Otherwise, you will face a sharp drop in rank.<\/span><\/p>\n<p><span class=\"notranslate\">After doing the 301 redirects, you should also make sure to update the site maps, canonical tags, and internal links.<\/span>\u00a0<span class=\"notranslate\">Redirect 301 is the change of address of a page.<\/span>\u00a0<span class=\"notranslate\">This type of redirect alerts search engines that one or more pages have been permanently moved to another page.<\/span>\u00a0<span class=\"notranslate\">This will also redirect users to the new page.<\/span><\/p>\n<p><span class=\"notranslate\">If this is done correctly, you will not lose site rank.<\/span>\u00a0<span class=\"notranslate\">Otherwise, Google may be penalized for creating duplicate content on your site.<\/span>\u00a0<span class=\"notranslate\">Because Google indexes both the old and new versions without a redirect command.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.liderazgoymercadeo.co\/wp-content\/uploads\/2019\/08\/Redirecci%C3%B3n-301.png\" alt=\"Image associ\u00e9e\" \/><\/p>\n<h2><span class=\"notranslate\">4. Manual Actions<\/span><\/h2>\n<p><span class=\"notranslate\">One of the factors that drastically reduced the site&#8217;s ranking as Google&#8217;s fine.<\/span>\u00a0<span class=\"notranslate\"><a href=\"https:\/\/avengering.com\/en\/what-is-google-penalty\/\">Manual actions<\/a> are those done by Google employees and are not the result of updating algorithms.<\/span><\/p>\n<p><span class=\"notranslate\">If your website has prior traffic to other search engines like Bing and Yahoo, it indicates that you are likely to be penalized by Google.<\/span>\u00a0<span class=\"notranslate\">Regardless of whether Google&#8217;s penalties are manual or automatic, you should try to fix the problem.<\/span><\/p>\n<p><span class=\"notranslate\">The first step in this direction is to check out Google&#8217;s announcements on Google Search Console.<\/span>\u00a0<span class=\"notranslate\">Look for a warning message in the message menu and the Manual Actions section.<\/span>\u00a0<span class=\"notranslate\">If a Google employee discovers that your website does not comply with Google&#8217;s laws, it will penalize your site and notify you.<\/span>\u00a0<span class=\"notranslate\">You will also be given suggestions and information on how to fix the problem.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/blog.linkody.com\/wp-content\/uploads\/2019\/06\/backlinks.png\" alt=\"Image associ\u00e9e\" \/><\/p>\n<h2><span class=\"notranslate\">5. Algorithm changes<\/span><\/h2>\n<p><span class=\"notranslate\">Google has always been looking for ways to improve the performance and quality of search results by <a href=\"https:\/\/avengering.com\/en\/category\/seo-2\/google-algorithm\/\">changing its algorithm<\/a>. Many sites have been hit by these changes and have suffered a lot of losses due to lower rankings.<\/span><\/p>\n<p><span class=\"notranslate\">To avoid damaging your Google updates, always use a variety of marketing techniques and keep up to date with these changes.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.imagitrue.com\/wp-content\/uploads\/2019\/03\/latest-Updated-Google-ALgoritham-e1552998351235.jpg\" alt=\"site rank\" width=\"2400\" height=\"1424\" \/><\/p>\n<h2><span class=\"notranslate\">6. Natural changes in Google<\/span><\/h2>\n<p><span class=\"notranslate\">Sometimes your website&#8217;s rankings in search engines may not be directly related to your site.<\/span>\u00a0<span class=\"notranslate\">Google often makes changes to the search results based on users&#8217; behavior.<\/span><\/p>\n<p><span class=\"notranslate\">For example, if the search for a phrase suddenly increased, Google would probably put newer content at the top of the results and push the old pages down.<\/span>\u00a0<span class=\"notranslate\">If your site pages are thus redirected to the second page of search results, you will see a decline.<\/span><\/p>\n<h2><span class=\"notranslate\">7. Location differences<\/span><\/h2>\n<p><span class=\"notranslate\">Your site rank will vary depending on the location of the searcher.<\/span>\u00a0<span class=\"notranslate\">Understanding the site&#8217;s rankings needs to be searched in different locations.<\/span>\u00a0<span class=\"notranslate\">For example, if your site is looking for a keyword, especially in the top 30 search results, it will not get the same ranking in\u00a0<a href=\"https:\/\/econsultancy.com\/geo-rankings-an-seo-kpi-game-changer\/\" target=\"_blank\" rel=\"noopener noreferrer\">67% of<\/a>\u00a0other sites.<\/span><\/p>\n<p><span class=\"notranslate\">Have you ever noticed that searching for different people in even one place leads to slightly different search results?<\/span>\u00a0<span class=\"notranslate\">After logging in to your Google Account in the browser, search for a phrase and then log out of your account and try the same phrase again.<\/span>\u00a0<span class=\"notranslate\">You will probably see different results.<\/span><\/p>\n<p><span class=\"notranslate\">The reason is that Google takes notice of previous sites you&#8217;ve visited while searching, and considers your location and even your device when searching.<\/span><\/p>\n<h2><span class=\"notranslate\">8. More competitors<\/span><\/h2>\n<p><span class=\"notranslate\">You may have done the right thing on the site, but you may still experience a decline in site rank and traffic.<\/span>\u00a0<span class=\"notranslate\">One of the reasons for this is the better performance of your competitors.<\/span><\/p>\n<p><span class=\"notranslate\">Keep track of site competitors and pay attention to their social networking, linking and content marketing activities.<\/span>\u00a0<span class=\"notranslate\">You can view competitor site changes using tools like <a href=\"https:\/\/archive.org\/web\/\">Wayback Machine<\/a> or Versions.<\/span><\/p>\n<p><span class=\"notranslate\">Once you understand the reasons for your competitor&#8217;s ranking, you can do the same thing with greater quality and quantity.<\/span><\/p>\n<h2><span class=\"notranslate\">9. Speed \u200b\u200bof site<\/span><\/h2>\n<p><span class=\"notranslate\"><a href=\"https:\/\/avengering.com\/en\/all-aspects-of-site-performance\/\">The speed of the site<\/a>\u00a0affects the user experience in addition to affecting the site rank.<\/span>\u00a0<span class=\"notranslate\">The more time the site loads, the higher the bounce rate, as users are less likely to expect to see site content.<\/span><\/p>\n<p><span class=\"notranslate\">You can use Google&#8217;s\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">PageSpeed \u200b\u200bInsights<\/a>\u00a0tool to check site speed.<\/span>\u00a0<span class=\"notranslate\">The tool has recently been modified to bring the data closer to the actual situation.<\/span>\u00a0<span class=\"notranslate\">Pages are grouped into fast, slow, and regular according to their loading time.<\/span><\/p>\n<figure style=\"width: 1170px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.b17.fr\/sites\/default\/files\/styles\/grand_visuel\/public\/medias\/images\/vitesse-chargement-site-web.png?itok=2GbRF3NL\" alt=\"site rank &quot;Vitesse du site&quot;\" width=\"1170\" height=\"585\" \/><figcaption class=\"wp-caption-text\">Speed \u200b\u200bof site<\/figcaption><\/figure>\n<h2><span class=\"notranslate\">10. Server problems<\/span><\/h2>\n<p><span class=\"notranslate\">If your website is experiencing server problems, it may be due to a malfunctioning cache or other similar issues.<\/span><\/p>\n<p><span class=\"notranslate\">Resolving server issues is of primary importance.<\/span>\u00a0<span class=\"notranslate\">You can see its problems by looking at the server&#8217;s performance history.<\/span>\u00a0<span class=\"notranslate\">Using the Fetch and Render tool, Google&#8217;s\u00a0 Webmaster can also render your site pages rendered by Google.<\/span><\/p>\n<h2><span class=\"notranslate\">11. Fine for bad links<\/span><\/h2>\n<p><span class=\"notranslate\"><a href=\"https:\/\/avengering.com\/en\/how-to-remove-and-clean-up-bad-backlinkbacklink-checking\/\">Not all backlinks of the site have the same value<\/a>.<\/span>\u00a0<span class=\"notranslate\">If you use risky, spam and outdated linking methods, Google will penalize you.<\/span>\u00a0<span class=\"notranslate\">In the first paragraph of Google&#8217;s\u00a0search console section,\u00a0Google has explicitly described backlinks:<\/span><\/p>\n<p><span class=\"notranslate\">&#8220;Any kind of link created to deceive Google in search results violates Google&#8217;s laws. This includes both backlinks and external links to your site.&#8221;<\/span><\/p>\n<p><span class=\"notranslate\">Take the time to get quality backlinks so <a href=\"https:\/\/avengering.com\/en\/what-is-google-penalty\/\">that you won&#8217;t be penalized by Google<\/a> and at the same time improve your site&#8217;s ranking in search results.<\/span>\u00a0<span class=\"notranslate\">Our suggestions in this work are:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Replace invalid site links with hard and new links.<\/span><\/li>\n<li><span class=\"notranslate\">Put your website link on valuable websites.<\/span><\/li>\n<li><span class=\"notranslate\">Write quality content and share it on social media for the most part.<\/span><\/li>\n<li><span class=\"notranslate\">Read Avengring &#8216;s post to backlink methods.<\/span><\/li>\n<\/ul>\n<figure style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/redcard-penalty-google-ss-1920.png\" alt=\"R\u00e9sultat de recherche d'images pour &quot;Manual Actions&quot;\" width=\"1920\" height=\"1080\" \/><figcaption class=\"wp-caption-text\">Fine for bad links<\/figcaption><\/figure>\n<h2><span class=\"notranslate\">12. Click rate changes<\/span><\/h2>\n<p><span class=\"notranslate\">In recent years, Google has been paying more attention to user experience in how sites rank.<\/span>\u00a0<span class=\"notranslate\">To see the click-through rate (CTR) process, check out the Google Search Console reports from this section in the last 90 days.<\/span><\/p>\n<p><span class=\"notranslate\">If your website&#8217;s bounce rate is high, then users are likely to click on your site but will not see the content they are looking for upon login.<\/span>\u00a0<span class=\"notranslate\">As a result, Google will give your site a lower rating based on this feedback.<\/span><\/p>\n<p><span class=\"notranslate\">If you experience a decrease in site CTR, check the following:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Is there a long time to load your site?<\/span><\/li>\n<li><span class=\"notranslate\">Have you added pop-ups to your site?<\/span><\/li>\n<li><span class=\"notranslate\">Have you changed the page title recently?<\/span><\/li>\n<\/ul>\n<figure style=\"width: 930px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/what-is-CTR.jpg\" alt=\"R\u00e9sultat de recherche d'images pour &quot;click thru rate&quot;\" width=\"930\" height=\"588\" \/><figcaption class=\"wp-caption-text\">Click rate changes<\/figcaption><\/figure>\n<h2><span class=\"notranslate\">13. Recent Website Redesign<\/span><\/h2>\n<p><span class=\"notranslate\">If you decide to change the design of your website, you will probably not be targeted at reducing site rank and traffic.<\/span>\u00a0<span class=\"notranslate\">Things that will help you in this case not to reduce site rankings are:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Make sure 301 redirects are applied correctly.<\/span><\/li>\n<li><span class=\"notranslate\">Check the backbone structure of the site links to work on the new website as well.<\/span><\/li>\n<li><span class=\"notranslate\">Make reports on criteria such as site rank and traffic before implementing the new website.<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\"><a href=\"https:\/\/avengering.com\/en\/when-your-website-needs-redesign\/\">If\u00a0site redesign<\/a>\u00a0comes with proper planning and attention to detail, instead of seeing its negative effects on SEO, you will see a good improvement on the website.<\/span><\/p>\n<figure style=\"width: 1461px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/static1.squarespace.com\/static\/51d98be2e4b05a25fc200cbc\/521ce087e4b099e477664a41\/5d7e451750d9417137b7cf81\/1569980856444\/Website-Redesign-More-Than-Just-Aesthetics%402x-100.jpg?format=1500w\" alt=\"Website Redesign and search rankings drop reasons\" width=\"1461\" height=\"970\" \/><figcaption class=\"wp-caption-text\">search rankings drop reasons: <span class=\"notranslate\">Recent Website Redesign<\/span><\/figcaption><\/figure>\n<h2><span class=\"notranslate\">14. Technical issues<\/span><\/h2>\n<p><span class=\"notranslate\">SEO is the basis for presenting site content.<\/span>\u00a0<span class=\"notranslate\">SEO measures that affect better content monitoring and indexing.<\/span><\/p>\n<p><span class=\"notranslate\">Search engines are becoming more sophisticated and as a result, SEO is changing.<\/span>\u00a0<span class=\"notranslate\">Some minor technical issues can have a huge impact on website rank and traffic.<\/span><\/p>\n<p><span class=\"notranslate\">SEO awareness helps you take better care of your website and keep it high.<\/span><\/p>\n<figure style=\"width: 1596px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thumbs.gfycat.com\/AdorableImportantCaecilian-small.gif\" alt=\"gif \/search rankings drop reasons \/seo rank\/ site rank\" width=\"1596\" height=\"730\" \/><figcaption class=\"wp-caption-text\">Technical issues<\/figcaption><\/figure>\n<h2><span class=\"notranslate\">15. Internal routing<\/span><\/h2>\n<p><span class=\"notranslate\">Your website&#8217;s navigation system helps users find out where to find information.<\/span>\u00a0<span class=\"notranslate\">The structure of the site should be such that its pages are at most two or three levels inland.<\/span><\/p>\n<p><span class=\"notranslate\">If site users have to click a lot to find what they are looking for, they will probably leave your site without seeing the information they want.<\/span><\/p>\n<p><span class=\"notranslate\">Search engines can drown out content that is deep in the site.<\/span>\u00a0<span class=\"notranslate\">This reduces the site&#8217;s rank and content visibility.<\/span><\/p>\n<p><span class=\"notranslate\"><a href=\"https:\/\/avengering.com\/en\/what-is-an-internal-link-the-impact-of-internal-links-on-seo\/\">Internal link<\/a> optimization in addition to improving the site&#8217;s SEO is also a part of customer retention strategies.<\/span>\u00a0<span class=\"notranslate\">Simplifying the internal links and site navigation system improves customer retention and increases the time users visit the site.<\/span><\/p>\n<p><span class=\"notranslate\">Help Google better understand the content of the site and understand what keywords each content is associated with using anchor texts.<\/span><\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cluedesign.com.au\/theme\/cluedesigncomau\/assets\/public\/Image\/Blog\/SEO\/user-experience-link-building-1200px.png\" alt=\"search rankings drop reasons\" width=\"1200\" height=\"630\" \/><figcaption class=\"wp-caption-text\">search rankings drop reasons<\/figcaption><\/figure>\n<h2><span class=\"notranslate\">16. Excessive pressure on the server<\/span><\/h2>\n<p><span class=\"notranslate\">If your site&#8217;s server is not ready to handle too much traffic, it will probably run into overload and will crash.<\/span><\/p>\n<p><span class=\"notranslate\">Websites hosted on shared servers are more likely to come under such conditions.<\/span>\u00a0<span class=\"notranslate\">Because another website on the same server may use all of its resources and make the entire server and sites parked on it certainly.<\/span><\/p>\n<p><span class=\"notranslate\">Many hosting companies will cut your website if your bandwidth is exceeded.<\/span>\u00a0<span class=\"notranslate\">This is most likely the case when your website is very popular.<\/span>\u00a0<span class=\"notranslate\">If your site has a certain amount of traffic, you are likely to lose your rank.<\/span><\/p>\n<h2><span class=\"notranslate\">17. Meta information<\/span><\/h2>\n<p><span class=\"notranslate\">Meta information or\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=meta+tag\">meta tags are used<\/a>\u00a0to inform search engines of the information your site provides.<\/span>\u00a0<span class=\"notranslate\">One of the most influential meta tags on a site is the title tag or\u00a0page title.<\/span><\/p>\n<p><span class=\"notranslate\">Other types of<a href=\"https:\/\/avengering.com\/en\/what-is-a-html-meta-tag-what-are-the-important-meta-tags-in-seo\/\"> meta tags<\/a> that directly or indirectly influence SEO can include\u00a0meta-discrimination\u00a0and\u00a0<a href=\"https:\/\/avengering.com\/en\/what-is-a-html-meta-tag-what-are-the-important-meta-tags-in-seo\/\">header tags<\/a>.<\/span><\/p>\n<p><span class=\"notranslate\">Be consistent in providing metadata and have a specific policy.<\/span>\u00a0<span class=\"notranslate\">For example, it is advisable to update this content in meta-discrimination by changing the date of publication of content on the site.<\/span><\/p>\n<p><span class=\"notranslate\">Avoid repetitive meta tags, as well as nonsense phrases like home.<\/span>\u00a0<span class=\"notranslate\">The title of the site pages should be better written and have relevant keywords.<\/span><\/p>\n<p><span class=\"notranslate\">If you use the same titles in the page headings, you will not only confuse users but also lose the chance to rank high in search results.<\/span><\/p>\n<figure style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostinger.com.br\/tutoriais\/wp-content\/uploads\/sites\/12\/2019\/05\/Tudo-Sobre-o-Editor-de-Texto-do-WordPress.png\" alt=\"search rankings drop reasons\" width=\"900\" height=\"520\" \/><figcaption class=\"wp-caption-text\">search rankings drop reasons<\/figcaption><\/figure>\n<h2><span class=\"notranslate\">18. Source of traffic<\/span><\/h2>\n<p><span class=\"notranslate\">Site traffic does not only include the number of visits, and other information such as the number of clicks and time spent on pages can also be extracted.<\/span>\u00a0<span class=\"notranslate\">Site traffic can have many different sources, the most important of which are:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Traffic caused by email marketing<\/span><\/li>\n<li><span class=\"notranslate\">Referral traffic<\/span><\/li>\n<li><span class=\"notranslate\">Direct traffic<\/span><\/li>\n<li><span class=\"notranslate\">Natural traffic<\/span><\/li>\n<li><span class=\"notranslate\">Adwords traffic<\/span><\/li>\n<li><span class=\"notranslate\">Social Networks<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">But which of this traffic is best?<\/span>\u00a0<span class=\"notranslate\">The correct answer to this traffic question is to generate the highest participation rate, the lowest bounce rate, and the highest conversion rate.<\/span><\/p>\n<p><span class=\"notranslate\">Direct traffic means traffic where the user directly writes the URL of the site to the load address and enters the site.<\/span>\u00a0<span class=\"notranslate\">This type of traffic does not affect ranking, but is important for the following reasons:<\/span><\/p>\n<ul>\n<li><span class=\"notranslate\">Users will come back to your site again because they know your site and your products.<\/span><\/li>\n<li><span class=\"notranslate\">Your brand is recognized as one of the best in its domain, so users will come back to your site.<\/span><\/li>\n<li><span class=\"notranslate\">Direct traffic is not affected by social networks and Google changes and hence is an independent source.<\/span><\/li>\n<\/ul>\n<p><span class=\"notranslate\">You can check site traffic using Google Analytics.<\/span>\u00a0<span class=\"notranslate\">If you want to increase direct site traffic, your brand name needs to be remembered.<\/span><\/p>\n<p><span class=\"notranslate\">Constantly generate content on the site and show them that you are an expert brand in your area of \u200b\u200bexpertise.<\/span><\/p>\n<h2><span class=\"notranslate\">19. Time to visit the site<\/span><\/h2>\n<p><span class=\"notranslate\">Users influence the ranking of the site in search results.<\/span>\u00a0<span class=\"notranslate\">We don&#8217;t know how Google evaluates this parameter.<\/span>\u00a0<span class=\"notranslate\">But you can use Google Analytics to see the traffic and time spent by users on the site.<\/span><\/p>\n<p><span class=\"notranslate\">These factors are straightforward ranking parameters, but they can provide information about the user experience on the site.<\/span><\/p>\n<h2><span class=\"notranslate\">20. Duplicate content<\/span><\/h2>\n<p><span class=\"notranslate\">Google defines the same content that exists between multiple addresses from one or more sites as a duplicate content.<\/span>\u00a0<span class=\"notranslate\">This has not always been a deception of Google and does not always reduce the site rank.<\/span><\/p>\n<p><span class=\"notranslate\">But if the content of your site is copied and is aimed at deceiving Google&#8217;s algorithms, Google will find the site and reduce its ranking.<\/span><\/p>\n<p><span class=\"notranslate\">In this case, the site&#8217;s rankings will drop sharply and in the worst-case scenario, Google&#8217;s index and search results will be removed.<\/span><\/p>\n<figure style=\"width: 1100px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/admin.kalzen.com\/upload\/blogkalzen\/images\/dc4.png\" alt=\"search rankings drop reasons\" width=\"1100\" height=\"504\" \/><figcaption class=\"wp-caption-text\">search rankings drop reasons<\/figcaption><\/figure>\n<h2><span class=\"notranslate\">Conclusion<\/span><\/h2>\n<p><span class=\"notranslate\">There is no shortcut to\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=increasing+site+traffic\">increasing s<\/a>i<a href=\"https:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;hl=fr&amp;prev=_t&amp;rurl=translate.google.com&amp;sl=fa&amp;sp=nmt4&amp;tl=en&amp;u=https:\/\/radzad.com\/increase-traffic&amp;xid=17259,15700021,15700186,15700190,15700256,15700259,15700262,15700265,15700271,15700283&amp;usg=ALkJrhgNhdzLh9vRU4b-AkDpc1f6wf_s9Q\">te traffic<\/a>\u00a0and ranking it in search results.<\/span>\u00a0<span class=\"notranslate\">Don&#8217;t waste your time and money on futile strategies and avoid the negative consequences of such actions.<\/span><\/p>\n<p><span class=\"notranslate\">Instead, keep up to date with the latest Google updates and keep your website up to date with the best\u00a0SEO solutions.<\/span>\u00a0<span class=\"notranslate\">As a result, your website will get the most hits through search results and your business will succeed.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Preface: The reasons for the decline in Google&#8217;s site rank Every business wants to have more sales and higher revenue.\u00a0In today&#8217;s online environment, the only way to succeed is to rank(site rank) higher on Google\u00a0and gain more traffic.so it&#8217;s important to find out search rankings drop reasons on search results. Since Google is the largest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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It Next Generation"},"image":{"@id":"https:\/\/avengering.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/avengering\/","https:\/\/x.com\/avengering1","https:\/\/www.instagram.com\/avengeritnextgeneration\/","https:\/\/linkedin.com\/company\/avengering","https:\/\/www.pinterest.fr\/kaviani0593\/","https:\/\/www.youtube.com\/channel\/UCVwQU9Tx51ptiSG-Z9MOOTQ"]},{"@type":"Person","@id":"https:\/\/avengering.com\/en\/#\/schema\/person\/e80dfbc504017eb0e76b7ff446000d1d","name":"kaviani siavosh","description":"Professor Siavosh Kaviani was born in 1961 in Tehran. He had a professorship. He holds a Ph.D. in Software Engineering from the QL University of Software Development Methodology and an honorary Ph.D. from the University of Chelsea. He has teaching backgrounds at Amirkabir University, Arak University, Azad University, Payam Noor University, University of Applied Sciences and Heriot-Watt University. as a full professor and an expert in the fields of industry and University that working for more than 30 years. My focus is on essential research and education based on research. I try to research first and accept the facts, so make a plan to operate the conclusion of researches. Siavosh Kaviani Scientific background: British computer society Iranian Information Society, Society of Electrical Engineers, ESA","sameAs":["https:\/\/avengering.com\/prof-siavosh-kaviani","https:\/\/www.facebook.com\/siavosh.kaviani","https:\/\/www.instagram.com\/siavoshkaviani\/","https:\/\/www.linkedin.com\/in\/siavosh-kaviani-14871044\/","https:\/\/www.pinterest.ru\/kaviani0593\/","https:\/\/x.com\/https:\/\/twitter.com\/avengering1","https:\/\/myspace.com\/siavosh.kaviani","https:\/\/www.youtube.com\/user\/MrSiavashkaviani\/videos","https:\/\/www.tumblr.com\/blog\/view\/siavosh","https:\/\/en.wikipedia.org\/wiki\/User:Siavosh_kaviani"],"url":"https:\/\/avengering.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/posts\/21127"}],"collection":[{"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/comments?post=21127"}],"version-history":[{"count":0,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/posts\/21127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/media\/21226"}],"wp:attachment":[{"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/media?parent=21127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/categories?post=21127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avengering.com\/en\/wp-json\/wp\/v2\/tags?post=21127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}