{"id":21233,"date":"2020-02-04T18:03:47","date_gmt":"2020-02-04T17:03:47","guid":{"rendered":"https:\/\/avengering.com\/?p=21233"},"modified":"2020-01-31T17:40:07","modified_gmt":"2020-01-31T16:40:07","slug":"what-is-digital-marketing","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/what-is-digital-marketing\/","title":{"rendered":"what is digital marketing?"},"content":{"rendered":"

Preface: Do You know What is Digital Marketing?<\/span><\/h2>\n
Is digital marketing<\/strong>( online marketing versus <\/span>offline marketing) one of those weird phrases that you have to use to showcase yourself in meetings or not, is it a real thing?<\/span><\/div>\n
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Perhaps the better question here is what is digital marketing at all?<\/span><\/p>\n

The term\u00a0digital marketing<\/strong>\u00a0has been referred to for two decades now as a subset of marketing management and advertising management.<\/p>\n

But with the\u00a0advent of information technolog<\/strong>y in recent years, the increasing average time of users online, the widespread use of mobile phones and the increasing\u00a0Internet Penetration Rate<\/strong>\u00a0in the world, is considered as an\u00a0independent knowledge and expertise<\/strong>\u00a0today.<\/p>\n

Digital Marketing History<\/span><\/h3>\n

This digital marketing guide will teach you what digital marketing is all about.<\/span>\u00a0Although it has been popular since 2000, digital marketing history goes back many years.<\/span>\u00a0The following picture in 1986 shows an image of the first digital marketer in history:<\/span><\/p>\n

\"what<\/p>\n

This person’s name is Guglielmo Marconi,<\/a> the inventor of the first wireless signal transmitter.<\/span>\u00a0He’s the one who invented the radio.<\/span>\u00a0Shortly after his invention in England, more signals were transmitted through open water.<\/span><\/p>\n

Although it took 10 years for the radio to be publicly available, it was only a short time before the creators of the product realized they could sell the product.<\/span><\/p>\n

The first live radio broadcast in the world was an opera performance at the New York City Metropolitan Building, and guess what happened next?<\/span><\/p>\n

People started buying opera tickets from this building.<\/span>\u00a0Here was the born-digital marketing strategy.<\/span>\u00a0We’re sure you’ve been a little surprised so far.<\/span>\u00a0Because we didn’t talk about smartphones, apps, Google ads, or blogs.<\/span><\/p>\n

The reason is that digital marketing is not just internet-based.<\/span><\/p>\n

Definition of digital marketing<\/span><\/h3>\n

As usual in the series, we review Wikipedia and explain it:<\/span><\/p>\n

Digital marketing is a general term for targeted, measurable and bidirectional marketing for products or services that …<\/span><\/p><\/blockquote>\n

As you can see, the definition of Wikipedia is very complex and we are also looking for a simpler definition: Digital marketing is any form of marketing of products and services where electronic devices are involved.<\/span><\/p>\n

 <\/p>\n

\"What<\/p>\n

That’s why digital marketing has been around for decades, not just content marketing, Google advertising, and social media.<\/span>\u00a0Digital marketing can be done both online and offline.<\/span><\/p>\n

Both online and offline digital marketing is important in comprehensive marketing.<\/span><\/p>\n

Site\u00a0HubSpot<\/a>\u00a0of prestigious sites in the field of digital marketing and\u00a0content strategy<\/a>\u00a0is the\u00a0definition of digital marketing\u00a0<\/strong>to point out that this is an\u00a0Umbrella Term<\/strong>\u00a0is considered.<\/p>\n

In other words, rather than being a straightforward definition, it is better to know all those techniques and tools that fall under the heading of\u00a0digital marketing<\/strong><\/a>.<\/p>\n

Digital marketing<\/strong>\u00a0includes a set of\u00a0tools<\/strong>\u00a0and\u00a0activities<\/strong>\u00a0that are used to\u00a0market<\/strong>\u00a0products and services in the digital platform (web, internet, mobile or other digital tools).<\/p>\n

Why is Digital Marketing Important?<\/span><\/h3>\n

Billboards you know.<\/span>\u00a0Not long ago, most car travelers looked at billboards while traveling.<\/span>\u00a0It was even seen that big brands like BMW and Audi were starting to compete across the board.<\/span>\u00a0In the past, many brands spent a lot of money renting these billboards.<\/span>\u00a0Although unfortunately still some people in Iran are wasting their money in this way!<\/span><\/p>\n

Billboards fortunately or unfortunately are no longer a good marketing method and are being destroyed.<\/span><\/p>\n

The reason for the destruction of billboards in the future is also quite clear in the photo released by Volvo’s Future Cars.<\/span>\u00a0The future of car driving will be as follows:<\/span><\/p>\n

\"Image<\/p>\n

No more travelers spend their time looking out.<\/span>\u00a0Even now, many passengers in cars are working on their cell phones.<\/span><\/p>\n

According to reports, 9% of drivers work with their mobile phones at any time of the day.<\/span>\u00a0Given these figures, how can we be optimistic about the future of billboards?<\/span>\u00a0If even drivers with eyes on the road are not paying attention to these billboards, then who will look at these billboards?<\/span><\/p>\n

Considering the issue of cars, as we all know this technology will soon be sweeping, there will be no future for billboards.<\/span>\u00a0Tesla CEO Elon Musk has announced that this will happen in 2020.<\/span>\u00a0That is, until the next few years we have to wait for such phenomena to emerge.<\/span><\/p>\n

This means that there is not much time left for you.<\/span>\u00a0Before you say goodbye to your traditional business, you need to bring in digital marketing.<\/span><\/p>\n

Figures show that Americans spend more than 11 hours a day with electronics.<\/span>\u00a0Despite this long time, it can be concluded that Americans spend almost all their time in the digital world.<\/span>\u00a0Unfortunately, there are no accurate statistics in Iran, but given the strong interest of Iranian users in digital tools, it can be surmised that this situation is still high in part of the world<\/strong>.<\/span><\/p>\n

Digital Marketing is the reason a 25-year-old boy can sit at home and earn $ 2 million a year just by playing online YouTube if offline marketing doesn’t.<\/span><\/p>\n

Now let’s take a look at the digital marketing principles.<\/span><\/p>\n

Digital Marketing Principles<\/span><\/h3>\n

The two main pillars of digital marketing are online marketing and offline marketing.<\/span>\u00a0We deal with the issue of online marketing separately, but just to complete the description, here are the various sections of online marketing.<\/span><\/p>\n

The seven main categories in online marketing are:<\/span><\/p>\n

    \n
  1. Search Engine Optimization (SEO)<\/span><\/li>\n
  2. Search Engine Marketing<\/a> (SEM)<\/span><\/li>\n
  3. Content Marketing<\/span><\/a><\/li>\n
  4. Social Media Marketing<\/a> (SMM)<\/span><\/li>\n
  5. Click Advertising (PPC)<\/span><\/li>\n
  6. Affiliate Marketing<\/a><\/li>\n
  7. Commission Marketing<\/li>\n
  8. Email Marketing<\/span><\/li>\n<\/ol>\n

    We will elaborate on this in another post titled Online Marketing.<\/span><\/p>\n

    Well, what other digital marketing is there?<\/span>\u00a0There are so many.<\/span>\u00a0Here are four main categories in digital marketing:<\/span><\/p>\n

    The first type,<\/span>\u00a0\u00a0\u00a0Advanced Offline Marketing<\/strong><\/span>\u00a0\u00a0\u00a0But has been strengthened by the use of electronic equipment.<\/span><\/p>\n

    For example, if your restaurant is taking orders from customers using iPad, here we are with digital marketing offline.<\/span>\u00a0Users have been promoting digital marketing for decades using digital tools, though you may have forgotten them.<\/span><\/p>\n

    The second type,<\/span>\u00a0\u00a0\u00a0Radio Marketing<\/strong><\/span>\u00a0\u00a0\u00a0Is.<\/span>\u00a0Remember this the next time you reach the advertising section while listening to the radio.<\/span><\/p>\n

    The third type,<\/span>\u00a0\u00a0\u00a0Television Marketing, Of course,<\/strong><\/span> we cannot forget it.<\/span>\u00a0Televisions have been with us for over half a century and have been in color since 1953.<\/span><\/p>\n

    And finally the fourth category, marketing<\/span>\u00a0\u00a0\u00a0Phone<\/strong><\/span>\u00a0\u00a0\u00a0It has seen the most growth in offline marketing and has experienced many failures.<\/span><\/p>\n

    Here’s a closer look at these four categories of digital marketing.<\/span><\/p>\n

    Advanced Offline Marketing<\/span><\/h3>\n

    What’s the difference between two billboards, one on Desert Road and the other on New York Times Square?<\/span><\/p>\n

    \"R\u00e9sultat<\/p>\n

    Their difference is in the LED.<\/span>\u00a0All Times Square billboards are electronic.<\/span>\u00a0In Arizona, no one is competing with you to get people’s attention.<\/span>\u00a0Even with a billboard, you can succeed.<\/span>\u00a0But in Times Square the situation is the opposite, and it is the world’s most valuable people.<\/span>\u00a0More than 330,000 people cross the field daily.<\/span><\/p>\n

    Buses, taxis, as well as people trying to get your attention around are among the things that can distract you, but the most important distracting factor in the field is its electronic billboards.<\/span><\/p>\n

    Renting a billboard in Times Square costs between one and four million dollars.<\/span>\u00a0If you think these prices are too high, then just take a look at the cost of advertising in the American Super Bowl.<\/span><\/p>\n

    What do you see in modern Apple stores these days?<\/span>\u00a0Many users are working with iPads, MacBooks, and iPhones.<\/span>\u00a0If you are an electronics retailer, delivering a demo of your product is a must in your digital marketing strategy.<\/span><\/p>\n

    \"The<\/p>\n

    Do you remember the computer magazines that came with the CD?<\/span>\u00a0We were all waiting to insert the adapter CD into our player first and watch the content on it.<\/span><\/p>\n

    People are always doing this.<\/span>\u00a0In the past, newcomers have copied their music among their friends by copying their music to a CD in large numbers.<\/span>\u00a0The same thing is done today with flash drives.<\/span><\/p>\n

    Radio Marketing<\/span><\/h3>\n

    It’s been over a hundred years since the radio has been with us.<\/span>\u00a0Since the radio is well integrated into the Internet, it has not received as much attention as television.<\/span>\u00a0Of course, traditional radios still have their favorites.<\/span><\/p>\n

    Here are some facts about the radio:<\/span><\/p>\n