{"id":22188,"date":"2020-01-26T09:08:57","date_gmt":"2020-01-26T08:08:57","guid":{"rendered":"https:\/\/avengering.com\/?p=22188"},"modified":"2020-01-21T18:07:47","modified_gmt":"2020-01-21T17:07:47","slug":"structured-data-tips-tutorial","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/structured-data-tips-tutorial\/","title":{"rendered":"Structured data tips tutorial"},"content":{"rendered":"

Preface: What is Structured Data(SD)?<\/span><\/h2>\n
<\/div>\n
\n
\n

You have probably already eaten structured data expressions<\/a>, Schema.org and JSON-LD<\/a>.<\/span>\u00a0But what do these terms mean?<\/span>\u00a0What is SD?<\/span>\u00a0What does Structured Data do?<\/span>\u00a0And what is the relationship between them and SEO?why using structured data?<\/span>\u00a0This is for anyone interested in answering these questions.<\/span>\u00a0So join us to find all Structured data tips tutorial.<\/span><\/p>\n<\/div>\n

\n

Structured data is a code that is formatted and written in a way that is understandable to search engines.<\/span>\u00a0Search engines read this data and use it to display search results.<\/span><\/p>\n

Imagine that you have a cooking site and you publish cooking instructions.<\/span>\u00a0Adding SD to a recipe’s recipe page will change that page’s display in search results.<\/span>\u00a0Your site page has more information in search results (like the one below)<\/span><\/p>\n

\""what<\/p>\n

You will find that along with the recipe, other information such as the calorie of the meal, how long it is cooked, and the number of user comments is included.<\/span>\u00a0To achieve such a display, you need to use structural data on the site pages.<\/span><\/p>\n

There are many types of structural data.<\/span>\u00a0Structural data<\/a> always contains a piece of code.<\/span>\u00a0There is structured data for your books, reviews, videos, and online store products.<\/span>\u00a0In all these cases, using structured data will make your site richer in search results.<\/span><\/p>\n

It is important to note here that unfortunately, Google does not always display SD in search results, even if you have added it to your page.<\/span>\u00a0There is no guarantee.<\/span>\u00a0So all you can do is add it to your page and hope that Google will use them in the search results.<\/span><\/p>\n

What can we do with structured data?<\/span><\/h3>\n

You can talk to Google using structured data.<\/span>\u00a0You can tell Google what ingredients are in your cooking recipe, how long it takes to prepare this dish, and how many calories a plate of this dish has.<\/span>\u00a0Google collects this data and decides to display it in search results.<\/span><\/p>\n

So SD is a tool for Google to provide accurate information about a page.<\/span>\u00a0Google can use this information and provide better search results.<\/span>\u00a0Users also like this data.<\/span><\/p>\n

What is schema.org?<\/span><\/h3>\n

The major search engines around the world have created a project called\u00a0Schema.org<\/a> where they can view all supported SD.<\/span>\u00a0This has made this website a huge collection of code.<\/span><\/p>\n

You can find the code associated with your page using schema.org.<\/span>\u00a0For example, if you are a T-shirt retailer on your website, you can customize the colors and sizes of that T-shirt to be SD.<\/span>\u00a0You can search this site carefully and find relevant structured data.<\/span><\/p>\n

At schema.org, you can copy and paste the code into your website with the correct settings.<\/span><\/p>\n

\"What<\/p>\n

schema.org is a large classification of codes supported by search engines.<\/span>\u00a0There are many examples of code on this website that you can use.<\/span><\/p>\n

What is JSON-LD?<\/span><\/h3>\n

JSON-LD is one of the Schema.org codes.<\/span>\u00a0It’s a way of writing code.<\/span>\u00a0Schema.org also has other types of code, such as Microdata and RDFa.<\/span>\u00a0You can easily use JSON-LD on your website using Google Tag Manager.<\/span><\/p>\n

\"using
Structured data tips tutorial: What is JSON-LD?<\/figcaption><\/figure>\n

Why is SD important in SEO?<\/span><\/h3>\n

Structured data is important in\u00a0SEO\u00a0because it helps Google make it easier to understand the topic of your page.<\/span>\u00a0Google needs to know what your site is about to show it in search results.<\/span>\u00a0Using structured data is like talking to Google and expressing page information to it.<\/span>\u00a0This will certainly affect the site rank.<\/span><\/p>\n

Most importantly, SD changes the type of page display in search results and gives users more information.<\/span>\u00a0This increases the likelihood of clicks by users and more clicks will certainly increase the site rank.<\/span><\/p>\n

\"what<\/p>\n

How to use SD?<\/span><\/h3>\n

Using structured data may seem a little difficult, but you can do it.<\/span>\u00a0First, select the code you want and synchronize it with your website.<\/span>\u00a0Then you put it on the website using Google Tag Manager<\/a>.<\/span><\/p>\n

\"using<\/p>\n

Don’t have the skills to use codes?<\/span>\u00a0Use plugins<\/span><\/h3>\n

If you use content management systems, you can add a variety of SD to pages by using plugins.<\/span>\u00a0For example, using these plugins can easily incorporate SD related to store location on pages.<\/span>\u00a0No need to go over code and just do it with one plugin.<\/span>\u00a0There are many plugins in this field and you can find them by searching.<\/span><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Preface: What is Structured Data(SD)? You have probably already eaten structured data expressions, Schema.org and JSON-LD.\u00a0But what do these terms mean?\u00a0What is SD?\u00a0What does Structured Data do?\u00a0And what is the relationship between them and SEO?why using structured data?\u00a0This is for anyone interested in answering these questions.\u00a0So join us to find all Structured data tips tutorial. 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