{"id":23288,"date":"2020-02-22T18:32:20","date_gmt":"2020-02-22T17:32:20","guid":{"rendered":"https:\/\/avengering.com\/?p=23288"},"modified":"2020-02-17T12:00:38","modified_gmt":"2020-02-17T11:00:38","slug":"multiregional-seo","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/multiregional-seo\/","title":{"rendered":"Multiregional SEO | Multilingual SEO site"},"content":{"rendered":"

Preface: Multilingual and international SEO sites<\/span><\/h2>\n
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When it comes to international and multilingual SEO sites(multiregional SEO) you have gone a step further.<\/span>\u00a0The reason for this is quite clear.<\/span>\u00a0Multilingual sites are very large and complex, and therefore require the expertise of a very professional search engine.<\/span>\u00a0If you are involved in SEO and optimization of an international site, you will have to redesign the site strategies for users of different languages \u200b\u200band locations.<\/span><\/p>\n<\/div>\n

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Fortunately, we have comprehensively reviewed international and multilingual SEO sites(multiregional SEO).<\/span>\u00a0So even if this is the first time you want to do so, there is a list of SEO measures that will keep you from making mistakes.<\/span>\u00a0Keep in mind that international SEO factors are constantly changing and you need to keep yourself updated with the latest changes to avoid irreparable mistakes.<\/span><\/p>\n

What is International and Multilingual Website SEO(Multiregional SEO)?<\/span><\/h2>\n

Multilingual SEO is a set of actions to optimize the site in different languages.<\/span>\u00a0International SEO is also a set of actions taken to optimize content for a wide range of users in different geographic locations.<\/span><\/p>\n

These two types of SEO and optimization often overlap.<\/span>\u00a0That’s why we’ve included them in one story.<\/span>\u00a0These two topics are also related to other online marketing topics such as\u00a0conversion rate optimization<\/a>, click advertising and content marketing.<\/span><\/p>\n

\"multiregional<\/a>Where are your target locations?<\/span><\/h3>\n

The first thing to ask yourself is which places are you targeting?<\/span>\u00a0Then you need to specify the languages \u200b\u200byou want with these locations.<\/span>\u00a0This part of the work is vital because it affects the whole project.<\/span><\/p>\n

Domain structure and URL<\/span><\/h3>\n

After selecting the languages \u200b\u200band regions, it’s time to determine your URL and domain structure.<\/span><\/p>\n

According to the official Google Seo Blog, a multilingual site based on its pages is difficult to do, so it makes sense to segment the site for different geographic areas using a proper URL structure from the beginning.<\/span><\/p>\n

We suggest that you design the site structure based on users’ locations to make the project easier to continue.<\/span>\u00a0Before defining the structure of a website, let’s take a look at the advantages and disadvantages of the domain and URL structure.<\/span><\/p>\n

\"multiregional<\/a><\/p>\n

ccTLDs (example: example.de, example.fr)<\/span><\/h4>\n

Advantages:<\/strong><\/span><\/p>\n