{"id":24173,"date":"2020-03-08T18:31:23","date_gmt":"2020-03-08T17:31:23","guid":{"rendered":"https:\/\/avengering.com\/?p=24173"},"modified":"2020-03-02T16:32:52","modified_gmt":"2020-03-02T15:32:52","slug":"google-analytics-report-for-seo","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/google-analytics-report-for-seo\/","title":{"rendered":"Google Analytics Report for SEO"},"content":{"rendered":"<div class=\"itemImageBlock tm-article-featured-image\">\n<div class=\"itemImage uk-overlay uk-overlay-hover\">\n<div class=\"uk-overlay-panel uk-overlay-background uk-overlay-fade uk-flex uk-flex-middle uk-flex-center\">\n<h1 class=\"tm-overlay-box\"><span style=\"font-size: 32px;\">Preface: Important Google Analytics Report for SEO<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tm-article-icons\"><\/div>\n<div class=\"itemBody\">\n<div class=\"itemIntroText\">\n<p>A successful SEO strategy should be monitored consistently and its data analyzed. Your sixth sense may sound great when deciding to buy a shoe, but not at all appropriate when planning for SEO. Google Analytics\/Google Analytics Report is a rich source of data and most importantly free.<\/p>\n<\/div>\n<div class=\"itemFullText\">\n<p>However, many people are not able to access all of its data and only use it as a transient report.\u00a0For example, ranking keywords in search results can be an attractive report for you and your customers, but\u00a0not very effective\u00a0in future\u00a0SEO\u00a0planning.<\/p>\n<p>Better SEO planning and more success require us to analyze and use more applied data.\u00a0There are many cases of this data, but in this post, we are going to introduce the most important and key Google Analytics reports that play an important role in SEO.<\/p>\n<p>Many of these reports can be customized to fit the needs of your clients.\u00a0Stay tuned to be able to accurately evaluate your SEO efforts.<\/p>\n<h2>Does Google Analytics Help SEO?<\/h2>\n<p><strong>The short answer? Yes.<\/strong><\/p>\n<p>Google Analytics contains valuable data that your business can use to monitor (and improve) SEO performance\u2013from keywords to organic pageviews.<\/p>\n<p>Here are 15 use cases that show how our experts use Google Analytics for SEO:<\/p>\n<ul>\n<li>Sync your Search Console account<\/li>\n<li>Create SEO-related goals<\/li>\n<li>Use the organic visitor&#8217;s segment<\/li>\n<li>Compare non-organic visitors to organic<\/li>\n<li>Find top-performing content<\/li>\n<li>Look at top-performing landing pages<\/li>\n<li>Use the Content Drilldown report<\/li>\n<li>Add annotations to track content updates<\/li>\n<li>Use the Multi-Channel Funnel report<\/li>\n<li>Track keywords in Google Analytics<\/li>\n<li>Find referral sites<\/li>\n<li>Manage your PPC spend<\/li>\n<li>Check how Google views your website<\/li>\n<li>Create custom dashboards<\/li>\n<li>Set up alerts<\/li>\n<\/ul>\n<p>search the above items to find more information about Google Analytics for SEO.<\/p>\n<p>Before we dive in with the details about the most important Google Analytics reports, start getting to grips with the data inside your account with our Google Analytics SEO dashboard. You\u2019ll be able to view the most popular metrics by the page on your site:<\/p>\n<figure id=\"attachment_24176\" aria-describedby=\"caption-attachment-24176\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/avengering.com\/en\/google-analytics-report-for-seo\/screenshot-2019-10-29-at-20-19-02-1000x559\/\" rel=\"attachment wp-att-24176\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-24176 size-full\" src=\"https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-10-29-at-20.19.02-1000x559-1.jpg\" alt=\"google analytics\" width=\"1000\" height=\"559\" srcset=\"https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-10-29-at-20.19.02-1000x559-1.jpg 1000w, https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-10-29-at-20.19.02-1000x559-1-600x335.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-24176\" class=\"wp-caption-text\">Important Google Analytics Report for SEO<\/figcaption><\/figure>\n<h2>1. Organic Search<\/h2>\n<p><strong>Path: Acquisition&gt; Overview&gt; Organic Search<\/strong><\/p>\n<p>This is one of the clear sections in Google Analytics that many people are familiar with.\u00a0To go to the Acquisition menu, first select Overview.\u00a0In this new page, you will see a summary of your top natural inputs and you will find details on traffic volume, user behavior and conversion rates from each source.<\/p>\n<p>By clicking on the Organic Search filter you will see site data based on search engines.\u00a0The most popular search engine referenced landing pages, a summary of keywords searched, search engines that generate the most traffic, exit pages, ban sheets and more can be viewed and analyzed here.<\/p>\n<p>Be more careful about Bans Wright and check the pages one by one.\u00a0Remove pages that have higher than average site rankings and find out why.\u00a0Test the\u00a0<a href=\"https:\/\/avengering.com\/en\/what-is-user-experience-ux\/\">user experience of<\/a>\u00a0those pages and make any necessary corrections to them.<\/p>\n<figure id=\"attachment_24179\" aria-describedby=\"caption-attachment-24179\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/avengering.com\/en\/google-analytics-report-for-seo\/google-analytics-reports-2\/\" rel=\"attachment wp-att-24179\"><img decoding=\"async\" class=\"wp-image-24179 size-full\" src=\"https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/google-analytics-reports-2.jpg\" alt=\"google analytics reports 2\" width=\"800\" height=\"249\" srcset=\"https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/google-analytics-reports-2.jpg 800w, https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/google-analytics-reports-2-600x187.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-24179\" class=\"wp-caption-text\">Important Google Analytics Report for SEO<\/figcaption><\/figure>\n<h2>2. Landing pages and title pages<\/h2>\n<p><strong>Path: Behavior&gt; Site Content&gt; Landing Pages<\/strong><\/p>\n<p>One of the problems with Google Analytics in the keywords section is that many searches do not specify the keyword searched by the user.\u00a0This happens when the user is using a Google search engine in\u00a0<a href=\"https:\/\/avengering.com\/en\/the-impact-of-the-https-protocol-on-seo-and-comparing-it-with-http\/\">HTTPS<\/a>\u00a0mode\u00a0or has checked the option to hide this information after logging into their account.\u00a0Unfortunately, there is no solution to this, but there is an alternative solution that can help us somehow.<\/p>\n<p>By going to the\u00a0<a href=\"https:\/\/avengering.com\/en\/what-is-landing-page\/\">landing pages<\/a>\u00a0section\u00a0you can find the pages that have the most input from natural search results.\u00a0By looking at the landing pages and phrases in which those pages are optimized, you can almost have a small analysis of the search terms.<\/p>\n<figure id=\"attachment_24181\" aria-describedby=\"caption-attachment-24181\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/avengering.com\/en\/google-analytics-report-for-seo\/google-analytics-reports-3\/\" rel=\"attachment wp-att-24181\"><img decoding=\"async\" class=\"wp-image-24181 size-full\" src=\"https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/google-analytics-reports-3.jpg\" alt=\"google analytics reports 03\" width=\"600\" height=\"329\" \/><\/a><figcaption id=\"caption-attachment-24181\" class=\"wp-caption-text\">Important Google Analytics Report for SEO<\/figcaption><\/figure>\n<p>In this section, you can even identify pages that do not appear in search results that are not considered as site entries.\u00a0Then check the SEO parameters for that page and troubleshoot it.<\/p>\n<h2>3. Conversion rate<\/h2>\n<p><strong>Path: Conversions&gt; Goals&gt; Overview<\/strong><\/p>\n<p>Having a lot of traffic to a website is important.\u00a0But more importantly, this traffic generates customers and so-called\u00a0conversion rates.\u00a0For this reason, you should follow the conversion rate.\u00a0This can be analyzed on two levels.<\/p>\n<p>The first level is to find the conversion rate ratio.\u00a0You can check this ratio at different entries (search engines, direct traffic, &#8230;).<\/p>\n<p>The second level is to monetize each of your conversions\u00a0to show customers\u00a0a better understanding of the value of your\u00a0site.\u00a0Some people only pay attention to the site&#8217;s ranking in the search results, and some others only care about their earnings.\u00a0To extract credible information, you can work with your customers to find the revenue from each user-to-customer conversion.<\/p>\n<p>For example, if you are a knife seller on your website, find the average cost of selling each knife as well as the profit from each to extract the average sales of each knife.<\/p>\n<h2>4. Auxiliary conversion rate<\/h2>\n<p><strong>Path: Conversions&gt; Multi-Channel Funnels&gt; Assisted Conversions<\/strong><\/p>\n<p>Conversion rates can also make sense in other ways.\u00a0For example, suppose a user first visits your site but doesn&#8217;t make any purchases from you.\u00a0But on his next visit in the next few days, he will directly type in the URL and make the purchase.<\/p>\n<p>This is very common among users.\u00a0In the first phase of the search, they check out their favorite product on several websites and then go to their chosen site and finalize their purchase.\u00a0Usually the next time a URL is typed directly or they have bookmarked a product page link.<\/p>\n<p>Using Assisted Conversions, you can track the journey for purchase from start to finish and obtain more accurate data on the quality of site traffic.<\/p>\n<figure id=\"attachment_24183\" aria-describedby=\"caption-attachment-24183\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/avengering.com\/en\/google-analytics-report-for-seo\/google-analytics-reports-4\/\" rel=\"attachment wp-att-24183\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24183 size-full\" src=\"https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/google-analytics-reports-4.jpg\" alt=\"google analytics reports 04\" width=\"800\" height=\"229\" srcset=\"https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/google-analytics-reports-4.jpg 800w, https:\/\/avengering.com\/wp-content\/uploads\/2020\/03\/google-analytics-reports-4-600x172.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-24183\" class=\"wp-caption-text\">Important Google Analytics Report for SEO<\/figcaption><\/figure>\n<p>Take great care to drop the charts here.\u00a0For example, if the conversion rate in this area has fallen sharply, but the total traffic has remained constant, it may indicate that you should re-examine your site&#8217;s keywords and content generation strategy.<\/p>\n<h2>5.Site Speed \u200b\u200b<\/h2>\n<p><strong>Path: Behavior&gt; Site Speed&gt; Overview<\/strong><\/p>\n<p><a href=\"https:\/\/avengering.com\/en\/?s=The+speed+of+the+site+is\">The speed of the site is<\/a>\u00a0very important and this is not covered by anyone.\u00a0Many tools on the Internet can be used to check site speed.\u00a0These include\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Page Insights<\/a>,\u00a0<a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pingdom<\/a>,\u00a0and\u00a0<a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">GTmetrix<\/a>.\u00a0But these tools do not explore the site internally and merely check the page we are looking for.\u00a0Google Analytics site speed reporting can help you identify slow pages.<\/p>\n<p>You will probably see a code that is a direct link between slow pages and exit pages.\u00a0Also on these pages, you can check out their ban-sheet and you will probably find that it is above average.<\/p>\n<p>Using this information, the site development and design team can troubleshoot slow page problems and fix them.<\/p>\n<h2>6. Site Search<\/h2>\n<p><strong>Path: Behavior&gt; Site Search&gt; Search Terms<\/strong><\/p>\n<p>If you have a search module on your site, this can be very useful for many reasons.\u00a0First of all, this report can demonstrate the power of the site&#8217;s user experience.\u00a0If you can&#8217;t find a page without searching, then there is a problem with the site navigation structure.<\/p>\n<p>Also, reporting this section can help us identify keywords that users are likely to search for, but that there is no landing page.\u00a0This report helps us fill existing chats by building new pages and producing relevant content.<\/p>\n<h2>7. Mobile<\/h2>\n<p><strong>Path: Audience&gt; Mobile&gt; Overview<\/strong><\/p>\n<p>Comparing mobile, tablet, and desktop versions of site traffic can be a surefire way to find problems with mobile optimization.\u00a0For example, if Bans Wright&#8217;s mobile version of the site is significantly more than the desktop version, then it may be worth checking out the SEO site.<\/p>\n<p>Also comparing conversion rates across devices can help you figure out which version of the site is more valuable and cost-effective.<\/p>\n<p>Given that, on average, half of all site traffic is from mobile devices, a proper comparison can be made between these versions. Also, keep in mind that many businesses today are more focused on mobile.<\/p>\n<p>For example, local businesses are more frequently searched on mobile devices, while B2B services are more frequently searched on desktops by people sitting in their office and behind a computer.<\/p>\n<h2>8. Customize Google Analytics dashboard<\/h2>\n<p><strong>Path: Customization&gt; Dashboards<\/strong><\/p>\n<p>To provide your clients with a summary of your business report, you need to design a simple and appropriate dashboard for your clients.\u00a0It is often seen that customers cannot communicate with complex charts and detailed reports, and it is annoying to see such complex charts at first glance.<\/p>\n<p>You may be a Google Analytics expert, but your customers aren&#8217;t capable of analyzing statistics.\u00a0So delivering data in a way that is digestible to your customers is key to convincing them of your site&#8217;s progress.<\/p>\n<p>Create a dashboard for your customers that is understandable.\u00a0Use understandable charts like simple charts and tables to do this.\u00a0This can help customers visualize the data easily and email them weekly.<\/p>\n<p>Google Analytics dashboard can be customized through widgets. Various widgets include simple metrics, timelines, maps, tables, and charts. Some of these widgets can also set the timestamp, while others can display instant statistics.<\/p>\n<p>Google Analytics has many types of reports that require a lot of time and practice to learn all of them and their formats.\u00a0This list can be a good start to learning about them and reporting to customers.<\/p>\n<h2>Conclusion<\/h2>\n<p>These are just a few of the opportunities you can tap into Google Analytics.<\/p>\n<p>Using this free tool to its full potential can help drive very valuable marketing insights that can help formulate stronger\u00a0<a href=\"https:\/\/avengering.com\/en\/?s=%C2%A0SEO+strategies\">SEO strategies<\/a>.<\/p>\n<h2>ABOUT US<\/h2>\n<p>Working with<a href=\"https:\/\/avengering.com\/en\/optimize-costs-benefits-ads-campaign-google-ads\/\"> Digital marketing<\/a>, <a href=\"https:\/\/avengering.com\/en\/seo-pricing-plans\/\">SEO services<\/a>, and<a href=\"https:\/\/avengering.com\/en\/website-pricing-plan\/\"> website design<\/a> with a highly experienced team for years,<a href=\"https:\/\/avengering.com\/en\/\"> \u064eAvenger IT Next Generation<\/a> has been able to meet the needs of people in various businesses and help businesses grow. Continuously updating their level of knowledge and exploring different markets has surpassed the pioneers in this field and incorporate successful experiences into their careers.<\/p>\n<p>Avenger IT Next Generation is a website design and development agency and an SEO agency to promote your business, <a href=\"tel:+33143133808\">call with us<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Preface: Important Google Analytics Report for SEO A successful SEO strategy should be monitored consistently and its data analyzed. Your sixth sense may sound great when deciding to buy a shoe, but not at all appropriate when planning for SEO. Google Analytics\/Google Analytics Report is a rich source of data and most importantly free. However, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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the Yoast SEO Premium plugin v22.3 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics Report for SEO -<\/title>\n<meta name=\"description\" content=\"in this article we explain most important Google Analytics Report .Google Analytics Report is a rich source of data and most importantly free.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avengering.com\/en\/google-analytics-report-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Report for SEO\" \/>\n<meta property=\"og:description\" content=\"in this article we explain most important Google Analytics Report .Google Analytics Report is a rich source of data and most importantly free.\" \/>\n<meta property=\"og:url\" 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