{"id":27582,"date":"2020-08-14T10:22:57","date_gmt":"2020-08-14T08:22:57","guid":{"rendered":"https:\/\/avengering.com\/?p=27582"},"modified":"2020-08-14T10:38:11","modified_gmt":"2020-08-14T08:38:11","slug":"google-now-enables-gmb-profile-edits-from-search-and-maps","status":"publish","type":"post","link":"https:\/\/avengering.com\/en\/google-now-enables-gmb-profile-edits-from-search-and-maps\/","title":{"rendered":"google now enables gmb profile edits from search-and maps"},"content":{"rendered":"

Google now enables GMB profile edits from Search and Maps [updated]<\/h1>\n

The company is seeking more SMB engagement by making updates easier and more accessible.<\/h2>\n
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Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information(gmb profiles). But the company is making it possible to edit or update GMB profiles directly from Maps and Search.<\/span><\/div>\n<\/div>\n

Google\u00a0announced<\/a> Thursday morning that local marketers will be able to \u201ccreate posts, reply to reviews, add photos, and update business information\u201d directly within these consumer-facing interfaces. Here\u2019s how it looks in Google-provided images. To do this, agencies or business owners need to be signed in with the Google account associated with the business.<\/p>\n

Edit business data from within search results or Google Maps<\/strong><\/p>\n

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Update and correction:\u00a0<\/strong>Google first\u00a0introduced<\/a>\u00a0the capacity to update the GMB profile through Search in 2017. I was remind of this after the publication of this article. This is an expansion of that capability into Google Maps. There are also a number of new features discussed below.<\/em><\/p>\n

Search for \u2018my business.\u2019\u00a0<\/strong>On Maps, you access the business information from the profile image in the upper right. In Search, Google says you query the business name or search for \u201cmy business\u201d (if you\u2019re signed in) and the edit button will appear both in the Knowledge Panel\/profile and at the top of results.<\/p>\n

The Maps business-profile update flow<\/strong><\/p>\n

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Initially the \u201cmy business\u201d lookup capability will be limited to English in the U.S. and, presumably, other English-speaking countries. It will then expand to other languages over the next several months.<\/p>\n

New insights and recommendations.\u00a0<\/strong>Google is also upgrading GMB insights with a \u201crevamped performance page\u201d featuring new consumer-engagement information. There will also be additional (unspecified) data, as well as \u201chelpful recommendations\u201d about improving the GMB presence. These include the benefits of \u201cadding information to your Business Profile, responding to recent customer reviews, or using Google Ads to help your business stand out.\u201d<\/p>\n

Here are the specific new features and capabilities added today according to a Google spokesperson:<\/p>\n