Part 2<\/span><\/a><\/p>\n SEO is an acronym derived from English that stands for\u00a0Search Engine Optimization <\/em>that can be translated as \u201cSEO<\/a> “.\u00a0It is defined by all actions and strategies that aim to improve the ranking and visibility of a site in the\u00a0organic\u00a0<\/strong><\/em>or\u00a0natural<\/em><\/strong><\/a> results<\/span>\u00a0of search engines.\u00a0These are the answers that are offered by search engine algorithms.\u00a0This excludes advertising results.<\/p>\n To conduct an SEO strategy<\/a> it is necessary to understand how the algorithms of engines such as Google rank the search results. The goal is to optimize the site according to these positioning criteria to reach the first page on specific keywords.<\/p>\n The first step is to perform an\u00a0SEO audit<\/a> that identifies the competitors of the site and to highlight its strengths and weaknesses.<\/p>\n The actions of natural referencing are then conducted in the long term and are structured around three pillars:<\/p>\n Natural referencing is a lever of acquisition which presents, however, its limits.<\/p>\n If a site has a sound technical base and operates in a sector that is not too competitive, it may be possible to reference it for free, as long as it takes the necessary time.\u00a0By writing articles and looking for external links, you can improve your positions.<\/p>\n However, to reach more strategic keywords or to better take into account Google’s algorithm changes, it will be necessary to call a consultant or an SEO agency.\u00a0The specialist will then offer support over time that may include for example the purchase of external links.<\/p>\n The strategy budget can then increase significantly depending on the competition on the targeted keywords and the effort it will take to position itself.<\/p>\n For a successful SEO strategy, we start by selecting the keywords on which we will seek to position ourselves. The choice is made according to the theme of the site, the interest they present in terms of the number of research and competition already present that can be estimated with the number of results returned on the request.<\/p>\n It must also be ensured that the site is easily accessible to search engine robots to ensure that it can index itself.\u00a0In particular, pages that are too slow or not compatible with the mobile phone will be avoided.<\/p>\n The strategy is then to write unique quality content by optimizing the “hot” areas of the text (title tag, intertitles …) by creating parallel links that will give popularity to the site.\u00a0To have an impact on SEO, these links should ideally come from sites located in the same theme as yours.<\/p>\n The content of the site should ideally be structured into semantically coherent categories.<\/p>\n In SEO, it is essential to train.\u00a0An interesting starting point is to read the guides offered by the search engines<\/a>.\u00a0If the basic criteria do not change, each year, new parameters must be taken into account to succeed in its SEO strategy.\u00a0It is possible to learn SEO in web training but learning will be done especially by trying to implement good practices and doing a job of monitoring.\u00a0For this, there are many media on which professionals share their knowledge: Twitter, blogs, forums, conferences…<\/p>\n SEA or\u00a0Search Engine Advertising<\/em>\u00a0refers to all the actions that pertain to the creation and optimization of advertisements that appear in search engine results such as Google Adwords for example.\u00a0Sometimes we talk about sponsored links, paid search or just search.<\/i>\u00a0These links usually appear above or to the right of the natural results.<\/p>\n The purchase of sponsored links works on an auction system, usually in CPC (cost per click).\u00a0The higher the amount of your bid, the more likely your ad appears in the result page when a user types the keyword (s) you are targeting.<\/p>\n Unlike SEO, when you run an SEO campaign, you have to commit to a budget.\u00a0The price of ads is managed as an auction.\u00a0It is expressed in cost-per-click (CPC) and varies according to the theme and level of competition of the targeted keyword.<\/p>\n If you can start a campaign with a few tens of euros per month, the budget dedicated to the purchase of links can quickly increase according to your objectives.\u00a0It can easily go up to several tens of euros per day depending on its sector of activity.<\/p>\n Paid search tools such as Google AdWords are relatively easy to use but campaigns can still be optimized.\u00a0A web<\/p>\n Discover in an infographic the advantages and disadvantages of two levers and how to choose which one to privilege!<\/p>\n SEA vs. SEO: What is the most favored source of traffic?<\/p>\n SMO stands for\u00a0Social Media Optimization<\/em>\u00a0or Optimization for Social Media.\u00a0This term refers to all strategies and techniques that aim to improve the visibility of a site on social networks such as Twitter, Facebook or Instagram.<\/p>\n The optimization for social networks is different from that in SEO and pay: in SMO, we will target profiles of Internet users (gender, age, interest, location …) rather than responding to intentions and expressions of needs.<\/p>\n SMO definition<\/span><\/a><\/p>\n This lever consists of using the various social networks to disseminate and promote the contents of its site. We will seek to generate interactions, sharing, and virality to reach the world as possible.<\/p>\n Like natural referencing, the SMO is a lever that can be activated free of charge provided you spend a minimum of time.\u00a0The goal is to go beyond simply posting on social media articles published on your site.\u00a0A true SMO strategy requires producing textual and video content that encourages sharing and spending time interacting with your community.<\/p>\n To achieve greater results, it will, however, be necessary to dedicate a budget dedicated to the purchase of space on social networks and to be accompanied by a consultant or an agency to optimize your strategy.<\/a><\/p>\n Digital marketing also commonly known as digital marketing refers to all marketing techniques used on digital media and channels.\u00a0The term is likely to disappear as far as marketing tends to become “by essence digital”.<\/p>\n Digital marketing essentially covers marketing applications related to the “traditional” Internet, but also those related to mobile phones, tablets, GPS and other applications and connected objects.\u00a0Mobile marketing (mobile sites + mobile applications) is becoming increasingly important.<\/p><\/blockquote>\n Search engine marketing (SEM) is a form of Internet or digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs<\/a>) primarily through paid advertising.<\/p>\n Digital Marketing Definition<\/span><\/a><\/p>\n IEEE 's digital marketing paper <\/span><\/a><\/p>\n <\/p>\n UP to this section of the article with the implications and advantages of SEO, SEA, SMO, in the second part of this article, we will try to follow the SEM’s goal-oriented program.<\/p>\n Part 2<\/span><\/a><\/p>\n SEO, SMO or SEA, how to choose?\u00a0It is not always easy to know how to select the visibility levers.<\/p>\n Ideally, a strategy will be based on different media to ensure the most homogeneous traffic possible.\u00a0Indeed, if a source of traffic weakens, the impact will be less because it will be compensated by the other channels.\u00a0This limits its dependence on a single platform.<\/p>\n In reality, things are often more complex and the strategy will be organized according to the opportunities and resources available.\u00a0You need fast results and have big budgets: the SEA will probably be favored.\u00a0Your budget is limited but you can spend time there?\u00a0You can turn first to SEO or SMO.<\/p>\n To increase your visibility on the web<\/a>, you can also contact our\u00a0SEO\u00a0agency<\/a>!<\/p>\n SEM online estimation<\/span><\/a><\/p>\n Working with Digital marketing<\/a>, SEO services<\/a>, and website design<\/a> with a highly experienced team for years, \u064eAvenger IT Next Generation<\/a> has been able to meet the needs of people in various businesses and help businesses grow. Continuously updating their level of knowledge and exploring different markets has surpassed the pioneers in this field and incorporate successful experiences into their careers.<\/p>\nWhat is SEO?<\/h3>\n
![\"search](\"https:\/\/media0.giphy.com\/media\/zwNiyABeDyxna\/source.gif\")
<\/p>\nSEO: how does it work?<\/strong><\/h4>\n
![\"search](\"https:\/\/kajabi-storefronts-production.global.ssl.fastly.net\/kajabi-storefronts-production\/themes\/786899\/settings_images\/QDDUZJsXTCmg2Q7Vgd03_seo.gif\")
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![\"search](\"https:\/\/avengering.com\/wp-content\/uploads\/2019\/07\/gif-web.gif\")
<\/a><\/p>\nThere are often three categories of SEO<\/strong><\/h4>\n
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The benefits of SEO<\/h4>\n
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The disadvantages of SEO<\/h4>\n
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How much does SEO cost?<\/h4>\n
The basics for successful SEO<\/h4>\n
How to train in natural referencing?<\/h4>\n
Do not hesitate to consult our article dedicated to\u00a0How to Create an SEO Strategy<\/a><\/h5>\n
![\"How](\"https:\/\/avengering.com\/wp-content\/uploads\/2019\/10\/How-to-Create-an-SEO-Content-Strategy-for-a-New-Business-min.jpg\")
<\/a><\/p>\nThe SEA: paid to reference<\/strong><\/h3>\n
SEA: definition of paid referencing<\/strong><\/h4>\n
Google Adwords<\/a>: the most famous tool of SEA<\/h5>\n
![\"search](\"https:\/\/avengering.com\/wp-content\/uploads\/2019\/07\/home_2.gif\")
<\/a>How does SEA campaign work?<\/strong><\/h4>\n
Just like SEO, the SEA is a web marketing lever that has strengths and limitations.<\/h5>\n
![\"SEA\"](\"https:\/\/www.digishuffle.com\/wp-content\/uploads\/2017\/03\/Adwords-Custom-Report-Targeting-Analysis.gif\")
Benefits of paid referencing<\/strong><\/h4>\n
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Disadvantages of the SEA<\/strong><\/h4>\n
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How much does paid search cost?<\/strong><\/h4>\n
A marketing agency or consultant can help you maximize the potential of your paid search\u00a0campaign.<\/a><\/h5>\n
SEO vs SEA: how to choose?<\/strong><\/h4>\n
What is SMO?<\/strong><\/h3>\n
SMO: Definition of Social Media Optimization<\/strong><\/h4>\n
How does it work?<\/strong><\/h4>\n
SMO: one more opportunity to generate traffic<\/h5>\n
Advantages of the SMO:<\/strong><\/h4>\n
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Disadvantages of the SMO<\/h4>\n
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How much does the SMO cost?<\/h4>\n
how to development and research of digital marketing in contemporary society<\/h2>\n
Conclusion: choose your traffic acquisition levers well<\/strong><\/h2>\n
ABOUT US<\/h2>\n