netlinking strategy

What is Netlinking strategy and how to approach it?

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preface about  Netlinking strategy

In natural SEO, what often makes the difference between competitors is the backlink, that is to say, the netlinking strategy used to optimize the off-page part. This post on backlinks presents a global vision of netlinking strategy techniques that work best, especially on Google. A netlinking strategy is a strategy that allows you to get backlinks, such as high-quality external links to your site, and improve the ranking of your search engines. The more quality backlinks a site has pointing to it, the more it will be perceived as a trusted and relevant website from research online.

Local link analysis of topical graphs on the Web allows experimenting focused crawling strategies in a detailed way.

Backlink strategy analysis of topical graphs on the Web allows to experiment focused crawling strategies in a detailed way. In this scope, models, parameters and metrics used to orientate the crawler can be better understood, tuned and evaluated.

netlinking strategy


There are many netlinking strategies to improve the SEO of your site. Netlinking is one of the most important levers in SEO and can help generate more traffic. There are a number of netlinking strategies that can help you improve the SEO of your site and attract a larger audience. Here are some of the important strategies.



The linkbaiting (Link+ Bait in English) remains one of the best strategies of netlinking to improve its search engine ranking. This mainly involves writing quality content so that links to your site are generated spontaneously and naturally. The attractiveness and simplicity of sharing the content you will write will generate links by the quality and originality of the information on your page. Of course, we must not forget to work on a good distribution of keywords and to create additional content, in addition to classic pages, to generate traffic. Note that the more complete your content, the more knowledge you bring to the Internet, the more likely you are to gain visibility.

Literally translated from English as “link fishing”, linkbaiting consists in obtaining several links quickly and in a “natural” way from other sites (blogs, media …) thanks to specific content.

The principle of linkbaiting is to ensure that other sites find your content sufficiently attractive, unique and original for it to be taken ( avoiding duplicate content of course) in exchange for a backlink. Ideally, these sites must have a strong authority, the same theme as yours and that the backlink is in do-follow to your homepage or your page containing the original source.

The linkbaiting

Ultimately, it is simply a matter of maximizing the content by adding as much relevant information as possible. In this way, the work of netlinking will be done naturally and automatically.

So, this seems to be an ideal netlinking strategy. However, this is not necessarily easy since content writing requires some motivation and a lot of knowledge. Anyway, this is the most effective technique if you want to avoid all kinds of penalties that can cause some netlinking strategies when they are not used properly.


The creation of artificial backlink and automated is to use various tools that will do the job of netlinking for you. It should be noted that this is not a netlinking strategy that allows you to create all types of links but is perfect for mass editing of links in directories, comments of blogs or forums or links from poor quality blogs. This is a netlinking strategy that relies on the use of software such as XRumer, Link FAM Evolution or SENuke X. These are effective tools but whose use is not easy and requires some know-how. This type of software makes it possible to submit content and information on various platforms automatically.
Always keep in mind that quality is about quantity.

Artificial Backlinking focuses on writing content based on search engines instead of potential readers and customers. The fact is quality content in natural Back linking has a very good chance of attracting more people and more back links. The rules set by Google in paid back links sometimes limit the capacity to explore all the avenues needed but even so, finding the best sites for submissions may be expensive and very difficult.



Thematic link building is the procedure of attaining links from sites that are thematically pertinent with the recipient website. (For example: let’s say your site was selling pet food, the thematic links you would have built would link to other sites related to pets/pet food. Meaning they target a specific niche)
Thematic links are a good idea because of the relevancy in the links, (which Google likes), and will carry more weight in link juice than generic profile links (which do still work if built in smaller sets of about 25-150).
Mass links no longer work and will actually get your site penalized or removed altogether.


It is a netlinking strategy that sometimes consists of simply contacting a site and exchanging a link with optimized anchors. However, to base its netlinking strategy on the exchange of backlinks you will have to exchange a lot and distribute a large number on your own site or blog, which is not necessarily advantageous. So, it’s a netlinking strategy that requires good organization. You can create a network of sites in the same sector as yours and deal with the same theme. This is a netlinking strategy that has the advantage of requiring mainly a good organization and not requiring special knowledge in SEO. With this technique, it can be beneficial to various placements as well as types of links. A great diversity of exchanges competitors will provide better search engine ranking. However, for this netlinking strategy to work, it must be ensured that enough sites are ready to enter the game.


If your SEO budget allows you, go for it! Buying backlinks is a formidable netlinking strategy. As in advertising this technique is simply to buy space on a site or blog to insert your anchor link. This can be in the body of an article or as sources. A qualitative targeting of spots with which to contract is very important upstream of this netlinking strategy. Netlinking will be all the more effective.

Paid link-building is taboo in most SEO circles. It’s talked about in hushed tones (if it’s talked about at all). Most SEOs won’t admit to doing it. Reputable SEOs outright condemn paid link building, and with good reason – Google’s stance is crystal clear:

Buying or selling links is a violation of Google’s Webmaster Guidelines and will result in a penalty if you’re caught.



Registering your website in directories is an ancient technique known to all SEOs. This strategy of netlinking exists since the beginning of SEO and whatever we say: it works! Never the less watch out for the traps. The web is full of bad quality directories and registering your site or blog on it could well negate its natural referencing.

There are general directories, specialized directories, free directories and paying directories of more or less good quality.
We estimate that a strategy of netlinking by directories becomes effective after a dozen backlinks from directories.

Paid directories are often the ones that will have the most positive impact quickly on your SEO.



The Guest blogging also known by the guest section name is a practice that is to write quality articles on blogs as an expert.
This special relationship between experts and bloggers is based on the Win-Win netlinking strategy. That is, the guest author writes a blog post with his expertise, and thus brings quality content to the blog owner. This allows both to animate the blog and attract new users.
In return, it is appropriate that the publisher of the blog inserts a link to the site of the specialist, usually in the introduction or footer of the article.
The author benefits from the visibility of the blog which potentially brings him new prospects, as well as a quality backlink for the SEO of his site.

The guest blogging is a practice for the publisher of a blog to invite “experts” to contribute on his blog. For the publisher of the blog, guest blogging is a free source of content that, depending on its quality, can generate traffic and backlinks useful for referencing the site. The practice can, if it is poorly controlled, cause problems of quality and editorial coherence.



The social networks have become essential web gateways and at all levels. That’s why a netlinking strategy paired with social media has become a must in 2017.
The Google search engine uses social cues in its website ranking criteria. More content has signals (like / tweet / +1 / thumb blue / pins / etc. …) better it will be positioned in the search results.

It is, therefore, necessary that you are present and active at least on the biggest social networks:

  • Facebook
  • Twitter
  • Google+
  • YouTube

To facilitate the social sharing of your content, it must encourage sharing. That is to say quality content, attractive, with beautiful images and structured. The Share buttons on your social media should be highlighted.

Social sharing
Sending photos, videos, product recommendations and website links to friends with social networking accounts. Twitter and Facebook icons appear on most every website; however, there are numerous other venues where information can be shared.


To make netlinking is an art! Several methods and techniques of netlinking are available to you: linkbaiting, press relations, guest-blogging, PBN, ninja linking, paid linking … The goal is to strive for a fair balance of these different techniques. But no matter which direction your choice is: take a lot of care if you do it yourself, and surround yourself with the right provider if you outsource this project.

However, netlinking is a must, and even a must in SEO: it would be a shame to miss!

True strategic pillar in SEO, a good netlinking can significantly improve the position of a site on the SERP, so its traffic, so its sales! Do you want to delegate the design of your netlinking strategy? Our SEO experts can develop your netlinking strategy. Contact us!

  • Never forget the golden rule of a netlinking strategy : netlinking is to favor quality over quantity!
  • Also avoid the yo-yo effect, establish your strategy in the long term not to raise suspicions with Google.

To conclude, there are many netlinking strategies you can use. In addition, several techniques leverage each other and help you to increase the notoriety of your site.
These are all netlinking strategies that require some motivation but that can improve the SEO of your site in an effective and sustainable way.

To get the most out of netlinking and avoid penalties from search engines, call on our team of experts. They will know which levers are most relevant to implement your netlinking strategy.

Contact us on (+33-14) 313 3808,, or send us your project via our online estimate for SEO form.



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