The impact of the HTTPS protocol on SEO and comparing it with HTTP

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Table of Contents

Preface

In this article, we will explain the differences between the two HTTP and HTTPS protocols, how they switch, and the impact of the HTTPS protocol on SEO. In August 2014, Google officially announced that the HTTPS protocol will now have a positive impact on site rankings and will use it to rank sites. So if Google is using this factor, why not?

Many sites have a positive mindset on switching protocols from HTTP to HTTPS on many sites, but it’s still important to know what the difference is between the two protocols, how to switch between the two protocols, and if they decide to change the protocol, Is it a priority? Other questions may also be asked about the advantages of the HTTPS protocol and the like, which we will answer in the following.

two HTTP and HTTPS protocols : the https protocol

Compare HTTP and HTTPS

Whether you are a user of a site or an administrator, maintaining the security of information exchanges between the user and the website is important to both parties. To better understand this issue and understand why Google cares about site protocols, let’s first get to know the difference between these two protocols. We will continue to explore this issue.

The impact of the HTTPS protocol on SEO and comparing it with HTTP
The impact of the HTTPS protocol on SEO and comparing it with HTTP

HTTP or HyperText Transfer Protocol

The HTTP protocol is a system for sending and receiving information over the Internet. This protocol is one of the application layer protocols and focuses on how to provide information to the user and does not care how to send information from one point to another.

This protocol is called Stateless. This means that it does not record any information about previous steps. The advantage of this mode is that it takes less time to record and no data is sent faster.

When is the HTTP Protocol Better?

This protocol is often used to access most Html pages, and most other resources are used alongside this protocol. This protocol is used on many websites where important information such as credit card information is not exchanged between users and sites, and because of the speed of data transfer, such sites have the advantage.

HTTPS or Secure HyperText Transfer Protocol

HTTPS, or secure HTTP, was designed and developed to transfer data securely. The transfer of important information between users and the site requires greater security and this protocol creates that security. This protocol works in many ways similar to HTTP because it uses the same principles in this protocol. An HTTPS or HTTP client, for example, can be a web browser, through which these protocols establish a communication path on a standard port between itself and the server. However, HTTPS provides more security layers because of SSL usage. For all devices and software that support these two protocols, HTTPS is a secure version of HTTP.

The main technical difference between these two protocols is the default use of TCP port 443 in the HTTPS protocol. Therefore, the two protocols use different communication types. The HTTPS protocol uses another SSL protocol for data transmission, and it is the same protocol that makes the story different for Google and gives it more credibility.

Keep in mind that HTTP and HTTPS protocols do not care how data is received at the destination. Clearly, in the HTTPS protocol like HTTP, no attention is given to the type of data display at the destination. That is why HTTPS protocol is now preferred in the world. In addition to the importance of visually displaying data to users, it provides powerful security layers for data transfer from point to point.

Most people use the HTTPS and SSL protocols synchronously, but this is not true. The HTTPS protocol is secure because it uses the SSL protocol. Further technical explanation in this regard may seem a bit confusing, so we will avoid mentioning it.

HTTPS protocol and Google comment

Not surprisingly, Google prefers HTTPS protocol sites. This is due to the greater security of information exchanged between users and the server of the site. However, you should understand that getting a site security certificate can be a little difficult. This is why Google has a higher ranking for such sites. Because they spend more energy and money to secure the site.

When a site receives a security certificate from an exporter, that exporter acts as the security provider and third party of the relationship. When your browser reaches a site with a security certificate, it checks its information with its issuer and establishes a secure connection if it is approved. A user who knows the difference between these two protocols will be more comfortable purchasing and exchanging data with this site.

According to Google’s announcement at the beginning, Google is using the HTTPS protocol as a positive factor in site ranking. It is also clear from the web site analysis on different keywords that Google gives HTTPS sites a higher ranking than sites without this protocol. So changing the site protocol from HTTP to HTTPS for any site seems to be quite wise.

More precisely, data sent through the HTTPS protocol is secured by the TLS protocol. The TLS protocol adds three layers of data to the data:

Cryptography: Data cryptography to make it more secure.

Data Protection: Prevents data corruption or tampering during the transfer process.

Validation: Verifying the website the user wants and proving it is not redirected to another address.

Google has announced that websites with HTTPS protocols are more privileged when ranking for these three layers of security. However, the content parameter is still much more important than the HTTPS parameter on the SEO website. Research also shows that HTTPS sites usually make up a very small percentage of spam sites and this can imply credibility in the user’s mind. The same research also predicts that Google will further enhance the value of the HTTPS protocol in the future, as these sites will keep users safe.

The benefits of SEO in switching to the HTTPS protocol(The impact of the HTTPS protocol on SEO)

It’s clear that by updating the site protocol from HTTP to HTTPS, site security is becoming more and more popular with Google. Also, this has other advantages that we will mention.

Increase site rank

Increasing site rankings is one of the benefits of this change, and as Google has confirmed with the HTTPS protocol you will feel a slight increase in rank. Although this promotion is low ranking and difficult to differentiate from other SEO techniques, it is a well-established issue. Also, the impact of the HTTPS protocol on SEO will certainly increase in the future.

Data Reference

When Internet traffic arrives at a site having an HTTPS protocol, security data related to the data referral is stored. This process is quite unlike the HTTP protocol where traffic to the site is without reference information and looks straightforward.

Security and privacy

The HTTPS protocol provides security for SEO in several ways:

  • Confirms that the site being viewed is the same as the site server being provided.
  • Prevents hackers from manipulating information.
  • It makes the site safer for users.
  • It encrypts all communications, including URLs, and prevents information leaks such as browser history and credit card information.

Are there any particular concerns about changing from HTTP to HTTPS?

In the SEO area, there is no particular concern about the process of changing the HTTP protocol to HTTPS. Google has also confirmed that it will not reduce this effect for years to come. But like all other things, this should be done in a principled way so as not to negatively affect site traffic.

Make sure you also inform Google of the change of site protocol. Google has suggested following the following steps in the process of changing the protocol to HTTPS:

  • Be sure to specify the type of your security certificate: Single, Multi-Domain or Wildcard
  • Use 2048-bit encryption
  • Use related URLs for resources that are in the same domain
  • Use related URLs for other domains
  • Allow HTTPS protocol monitoring for Google robots in Robots.Txt file
  • Allow index engines to search engines using index meta tags
  • Check out site-by-moment protocol changes using site analytics software and Google’s webmasters

I recommend that you do a thorough study before introducing these two protocols and switching to the HTTPS / SSL protocol. This change is quickly made for an IT specialist with broken limb information. But for someone who lacks this information, it can be a bit overwhelming and difficult.

The following is a step-by-step summary of the process:

  • Providing CSR: You must first submit a “Certificate Request” or “CSR” to your site server.
  • Select the server software to generate the CSR.
  • Select the Hash Algorithm you prefer.
  • Set the expiry date of the security certificate.

Conclusion

The obvious conclusion is that by changing the site protocol to HTTPS you have been following Google’s recommendations. In addition to all the SEO benefits provided by the site, HTTPS creates a secure system for your users. Creating security for your site and users is the most important aspect of changing from HTTP to HTTPS.

The HTTPS protocol is very useful not only for site security but also for referral and SEO data. When we look at this in general and look at the future of this protocol from Google’s point of view, we conclude that we should migrate to this protocol as soon as possible.

Have you recently moved to the HTTPS protocol? Share your experiences with us. By the way, if you have any questions, let us know at the bottom of this page.

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