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Page title How to SEO the page title tag on the site

Writing a page title is an important skill for people working in the field of SEO. but why? Because the title tag is the first thing users see from a site in search results.

Also, the page title is one of the most important factors in Google ranking sites. These issues show the importance of page title in SEO. In this article, we will explain why the title of the site pages is important and how to write a good page title. If you are still unfamiliar with the concept of SEO, we suggest you read what SEO means.

What is a meta title tag?

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.

Enter your title below to see how it would appear in Google’s search results.

Title Tag Preview Tool > Books > A Tale of Two Springfields
It was the best of times, it was the blurst of times, it was the …
Display titles in Google results have a 600-pixel width limit, but most are truncated before that at the nearest word break. Moz recommends keeping your titles under 60 characters.

For the most accurate results, view on a desktop browser.

What is a title tag?

A title tag is a piece of code in HTML that specifies the title of web pages. The page title tag is displayed in the search results ( SERP ) and can be clicked by users.

Keywords in the title and description of the video - SEO title

This tag affects the performance of the site, SEO, and page sharing on social networks. The title of the page should accurately describe its content(SEO title).

The HTML code of the title is located at the head of the page and is generally as follows:

<title> Example Title </title>

The general best-case scenario for a page title is “Main Keyword – Sub-Keyword | Brand Name”.

Google usually displays the first 50 to 60 characters of the page title in search results. If you keep the page title below 60 characters, our experience shows that Google displays the full title more than 90% of the time. There is no specific character limit, as Google has a pixel width of 600 pixels (currently).

What is the difference between a title tag and an H1 tag?

In short, they are two different tags in HTML. The feeling of the confusion stems from the fact that the contents of these two tags are usually copied from each other.

This is generally a standard solution on websites, and if a user clicks on a site based on the title seen in the search results, he certainly expects the page title to be the same as the title. But what is the main difference between the two?

In general, the title tag is displayed in search results, while the content of the H1 tag is displayed in the title of a page. Also, note that the name of the browser tab is taken from the title tag.

Why are site page titles important?

The page title is an important factor in understanding the topic of the page for Google and other search engines. The page title is also the first thing users see in the search results(SEO title) of your site.

The page title is displayed in the three key points of the search results page, browser tabs, and social networks, and this has doubled its importance.

1. Search Engine Results Page

The title of your page (with some exceptions) is the same as the title of your site item in the search results and is therefore the first user experience of your site. Even if your website ranks very high in search results, a bad title can prevent users from clicking on it.

2. Web browsers

The page title is displayed at the top of the browser and appears on the tabs when several tabs are opened. Simple, separable titles with keywords can help keep your site users from missing multiple tabs.

3. Social networks

Some websites, especially social networks, use page titles to display shared links from your site.

Note that some social networks, such as Facebook and Twitter, have their meta tags for displaying sites. For example, you can use OG meta tags to create a different and longer title to display the site when sharing on Facebook.

How to write a good page title by SEO?

Due to the high importance of page titles in SEO user experience, writing them properly is a low effort but very effective in SEO. Here are some tips to help you optimize your page title for search engines.

1. Be careful about the length of the page title

If the title of the site page is too long, search engines may display it along with three dots in the search results and remove important parts of it. Although our suggestion, and that of most SEO experts, is to set a 60-character limit for the page title, it is a limit of 600 pixels, which complicates the determination of the maximum number of page title characters.

Some characters are wider. For example, the character “T” is longer than the character “A”. In general, if you use English words in the title of the page, it is better to type them in lower case. Also separator | Occupies less width than -.

Note that even though the title of the site page makes sense, Google may display different titles in search results. For example, Google sometimes adds the site brand name to the bottom of the page title in search results.

In such cases, the page title length will probably be longer than 600 pixels and Google will display your site with three dots. In the following, we will explain how to prevent page titles from being rewritten by search engines.

Keep in mind that taller titles on social media may be more effective, and some titles are taller on their own. Shortening the page title will make it appear better in search results, but shortening it will not penalize the site. In such a situation, put yourself in the user’s shoes and judge from their point of view.

2. Do not overuse keywords

Although Google’s algorithm does not penalize long titles, the overuse of keywords in the page title can be a hassle. Consider the following example:

“Buy mobile, best mobile, cheap mobile, sell mobile”

Avoid page titles that are a list of keywords that are repeated over and over again. These titles are not good from the users’ point of view and may cause you a lot of trouble with search engines.

Search engines can understand different modes of keywords, and the indiscriminate use of all of these modes in the page title is by no means a good solution.

3. Consider a separate title for each page

Having independent page titles on the site will help search engines understand their content better and make them more valuable, it will also increase the click-through rate.

On websites with several thousand pages, it is very unlikely that some page titles will be duplicated, but modern content management systems still can keep the title of each page independent of the site.

For example, if your site has thousands of pages of products and you have a database of names and categories of each product, you can use this database and the page title pattern of each product in the form of “product name – category name | Specify the brand name.

Do not use default titles such as home or new page on site pages, as using them will create duplicate content on the site. Also, such pages reduce the click-through rate.

4. Put important keywords at the top of the page title

According to tests conducted by the reputable MOZ website, the presence of keywords at the top of the page title has improved its ranking in search results.

Also, research on user experience shows that users usually see and scan the first few words of the page title. For these reasons, it is recommended that you put the most important keywords associated with each page at the beginning of the title. For example, avoid using a page title with the following template:

Brand Name – Main Product Category – Product Sub-Category – Product Name

5. Take advantage of your brand name privileges

If your brand is well known, use it as a page title. This will greatly increase the clicks of the site pages. We suggest putting your brand name at the bottom of the page title.

However, there are exceptions, such as the home page or the About Us page, where you may want to follow a different policy. As mentioned, Google may automatically add your brand name as a page.

6. Think of users as page title contacts

Although the title of the page is important in SEO, keep in mind that your first goal in writing it should be to attract users, because they are the ones who will ultimately evaluate the content of your site well.

Therefore, when writing the title of the page, pay close attention to the issue of user experience, and in addition to this issue, consider the optimization and use of keywords in it.

The page title is the first bridge between you and users, and when they see the site title in search results, it should convey the strongest possible message to them.

6. Re-optimize the page title after the page is published

Your website will certainly rank well in several keywords but have a low click-through rate. Changing the title and meta-decryption of such pages can greatly increase its click-through rate.

Be aware that adding a phrase such as “best” and a video tutorial to the beginning or end of a tutorial may not change its ranking, but it does increase its click-through rate.

7. Trap searchers with effective words

Using words such as top, attractive, wonderful, golden, magical, etc. can have a positive effect on users’ feelings and increase the site’s click-through rate.

But these words should not be chosen randomly. Ask the following questions to choose these effective words:

  • What sets this content apart from the rest?
  • What attributes do users use to search for such content?

For example, if you search for the term SEO tips, you will see that most results have a number that indicates the number of tips in the content. Too many points in this content can make users more likely to click.

8. Use parentheses

Parentheses can be used to separate the page title into two separate sections. This helps a lot to make it look better. You can also use parentheses to enter sub-keywords into the page title.

Why does Google sometimes change the title of our page?

In some cases, Google decides to display a different title than the one you selected in the search results. Such situations can be nerve-wracking, and unfortunately, there is no easy way to force Google to use the title we define.

There are three possible explanations for this to happen:

1. Keywords in your page title have been used excessively

As explained, if you try to overuse keywords in the title of the page over and over again, Google may rewrite it. For many reasons, rewriting the title of such pages makes it more useful to visitors.

2. The page title does not match the search term

If the content of a page on your site matches the search term but does not appear in the page title, Google will rewrite it.

This is not a bad thing at all, because no title is the same as all the searches we are looking for. But if the page you are looking for is made for a very searchable keyword, write its title as closely as possible with the phrase.

3. A page of your site has an alternative title

In some cases, if there is alternative data such as open graph meta tags on the website, Google may select those titles for the site. Again, this is not a bad thing, but if the title displayed does not meet your expectations, you can rewrite it.


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July 28, 2020
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